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  • The Book Author's Marketing Plan

    The Book Author's Marketing Plan
    2025/11/10

    This video was created using NotebookLM from Google based on a podcast recording of me with Judith Briles and a text document on 10 key book marketing tactics. I like this video better than a similar one created and posted yesterday. Why? Because the graphics are more engaging. And that’s because I learned how to edit output from NotebookLM.

    Be Heard: Create Your Content Engine

    Host your own podcast.

    Be a guest on other podcasts.

    Create short content-rich videos.

    Build Your Tribe: Community and Direct Reach

    Own one social network.

    Host your own online summit.

    Participate in other people’s summits.

    Send a weekly email.

    Go Big: High-Impact Outreach

    Speak at events. especially offline.

    Pitch major TV shows.

    Pitch major magazines.

    I share the main points for this podcast. But not the entire transcript (which you can access at the top of this podcast entry).

    Website: https://www.BookAuthorAuthority.com

    Website: https://www.BookMarketingBestsellers.com

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    6 分
  • Strategic Book Marketing Plan: A 2026 Roadmap for Authors and Publishers

    Strategic Book Marketing Plan: A 2026 Roadmap for Authors and Publishers
    2025/11/09
    A powerful 10-point strategy gives you a clear, actionable plan to market your books. Four manageable strategic phases build on each other.1. Build the Foundation: The Stuff You Own and ControlFirst things first, the foundation: Building the stuff that you own and control. This is your content engine that’s going to establish you as an authority in your space for the long haul. So what’s the key here? It’s how these three steps work together like a well-oiled machine.Your weekly podcast is the heart of your content engine. It’s where you have your deepest conversations.Then, pull out shareable video clips from that podcast.And finally, pick one social media channel and focus on sharing those clips to pull people back to your main content.It’s a smart interconnected system. This is where the magic is.For your podcast, feature people you want to honor. It’s not just about getting interviews. It’s about building genuine relationships.Your videos should be short and sweet but packed with value. Post them everywhere: YouTube, Rumble, Vimeo, and all your social networks.For social media, don’t try to be everywhere at once. Pick one network like Instagram or TikTok and get really, really good at it.Your own content engine should now be humming along,2. The Expansion: Tap into Other People’s AudiencesIt’s time for phase two, the expansion. You’ve got your own valuable stuff now, so the strategy shifts a little bit.Start tapping into other people’s audiences. It’s all about leveraging platforms that other people have already built. How? Be a guest on other podcasts. Use tools like ListenNotes.com and Matchmaker.fm to locate the most targeted podcasts to reach your audience.You should also speak at events, both online and in person. Note: While online speaking is great, there is absolutely nothing that beats a live in-person speech for making a real connection.This plan also has a cool two-sided strategy for summits. You can host your own, or you can be a guest at someone else’s, or both! If you host your own summit, you’re in the driver’s seat. You control the whole conversation and you build your brand as a leader.But being a guest, that’s a fantastic shortcut to a built-in audience without all the logistical headaches. Which one’s right for you? That depends on where you’re at right now.3. The Email Connection: Own Your RelationshipsWe’ve covered building your platform and borrowing other people’s, but this step is about owning the relationship with your biggest fans. It’s about creating a direct line to them that no algorithm or social media platform can ever mess with.Social media is rented land. Your website could get buried by Google. But your email list is your direct, unfiltered line to the people who want to hear from you. It is the most valuable and bulletproof asset you can build as an author.How to use this direct line is simple: Send one email, every single week, no matter what. Send out emails that are short, packed with value, content rich, and inspirational. You’re not just trying to sell them something, you’re serving them consistently.4. The Amplifier: Pitch to the Major LeaguesThe final and most ambitious phase of this book marketing plan is the amplifier. Once you’ve got your foundation built, your expansion strategy working, and you have a direct connection to your tribe, you are ready to pitch to the major leagues.Take your message and scale it up, big time. Getting attention from major media isn’t about getting lucky with one great pitch. It’s about engaging in a persistent professional effort. And. as this timeline shows, the plan is to send a new idea, a new proposal, to your target outlets at least every two weeks.This steady drumbeat shows the media that you are serious, creative, and not going away. The rules for this final phase are all about focus and relevance. Pick one national TV show and one major magazine to start with.But here’s the kicker. Your ideas have to be newsworthy. Connect what your book is about to what people are already talking about right now. Link your expertise to current events. That is what makes a producer’s ears perk up.ConclusionThis table sums it up perfectly. You’ve got 10 individual tactics, but they all funnel into these four core strategies.You build your foundation with your content. You get expansion by leveraging other platforms. You forge a critical connection with your weekly email. And, finally, you become the amplifier by pitching the major media. It’s a complete, integrated book marketing system where every part supports the others.This 10-point book marketing plan is so much more than a to-do list. It’s an author marketing blueprint for building a career. Looking at this book marketing system, the question you should be asking yourself isn’t, how can I possibly do all of this at once? It’s much simpler than that.The real question is, what is the very first brick you’re ...
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    6 分
  • Book Marketing Blueprint for 2025 and 2026

    Book Marketing Blueprint for 2025 and 2026
    2025/11/05

    Note: The attached video is one of three videos created by NotebookLM from Google using the 10 Ways to Market Your Books report created by the Comet browser from Perplexity AI as input. I shared the first two videos in the past few days/ It’s interesting to hear how each of these videos approached the 10 Ways.

    1. Building Your Foundation: Author-Owned Assets (website, email marketing)

    2. Engaging Your Community: Dynamic Social Proof (social media, reviews, buzz with teasers and giveaways)

    3. Amplifying Your Reach: Leverage Audiences (partner with another author, podcast recommendations)

    4. Driving Sales: Convert Interest into Action (paid ads, author events)

    x

    How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)

    The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    6 分
  • Book Marketing for 2025 and 2026

    Book Marketing for 2025 and 2026
    2025/11/04

    Note: The attached video is one of three videos created by NotebookLM using the 10 Ways to Market Your Books (via the Comet browser from Perplexity AI) as input. I shared one video yesterday and will share the third video tomorrow). It’s interesting to hear how each of the videos approach the 10 Ways

    The top ten most effective ways to market a book in 2026 combine digital footprint, author community, and direct outreach to maximize reach and sales.

    * Digital Footprint - Be Findable Online

    * Author Community - Strategies to Build Trust

    * Direct Outreach - Ensure You Are Heard

    Read the transcript and my comments on this video here: https://bookmarketingbestsellers.com/top-3-book-marketing-strategies-for-2025

    How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)

    The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    6 分
  • Book Marketing in 2026

    Book Marketing in 2026
    2025/11/03

    The following ten points were written by the Comet AI browser based on the following question: What are the ten best ways to market a book in today’s world?

    I would quibble about the results of the AI’s recommendations — and I will do so in a later podcast episode. I would also use most common language in making these points. Too many long words and too many long paragraphs.

    Note: The attached video is one of three videos created by NotebookLM using the following words as input. In the next two episodes, I’ll be sharing two additional videos created by Notebook LM in a fwe minutes.

    The top ten most effective ways to market a book in 2026 combine digital engagement, community-building, and strategic partnerships to maximize reach and sales.

    1. Social Media Marketing

    Using platforms like TikTok (BookTok), Instagram (Bookstagram), and X (formerly Twitter) to engage readers with authentic, behind-the-scenes content helps authors build visibility and brand loyalty. Choosing one or two platforms that align with your audience ensures consistent engagement rather than scattered efforts.

    2. Influencer & Partnership Marketing

    Collaborating with book bloggers, podcasters, and relevant influencers helps authors reach engaged audiences through trusted recommendations. Relationships built on shared interests and authenticity are more impactful than broad, transactional promotions.

    3. Email Marketing & Author Newsletters

    A consistent newsletter or mailing list is one of the most reliable long-term assets for authors. By offering exclusive content, early previews, or discounts, writers can nurture loyal readers outside of unpredictable social platforms.

    4. Book Blogs, Podcasts, and Media Outreach

    Appearing on book blogs and podcasts, or sending press releases to targeted outlets, expands a book’s visibility across established communities. This strategy works especially well for authors who wish to reduce reliance on social media.

    5. Building an Author Website and SEO

    A dedicated author website acts as an online hub for readers, containing book details, press information, and blog updates. Optimizing it for discovery through Google Search Console, Analytics, and SEO best practices ensures sustained organic traffic.

    6. Amazon and Meta Advertising

    Running targeted ads on Amazon and Meta platforms remains a powerful driver of sales. Promotional pricing campaigns (like temporary discounts) attract new readers and improve visibility in algorithms and rankings.

    7. Speaking Engagements and Author Events

    Participating in literary festivals, book signings, or conferences helps authors connect personally with readers. Hosting workshops or talks about the book’s themes can lead to immediate sales and future opportunities.

    8. Reader Reviews and Testimonials

    Encouraging reviews on Goodreads, Amazon, and BookBub boosts credibility and discoverability. Sharing positive reviews on social channels and websites reinforces social proof.

    9. Cross-Promotions With Other Authors

    Partnering with authors in similar genres to share audiences through joint emails, giveaways, or bundles amplifies exposure while minimizing costs.

    10. Book Teasers, Giveaways, and Promotional Graphics

    Creating visual content—like teaser trailers, quote graphics, or giveaways—helps generate pre-launch excitement and viral sharing, especially when timed with major milestones or seasonal events.

    These ten approaches together form a balanced, multi-channel marketing plan adaptable to both indie and traditionally published authors in 2026’s competitive marketplace.

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)

    The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    6 分
  • Support a Cause

    Support a Cause
    2025/11/02

    Passionate about the environment? Write a book! Passionate about inner city health? Write a book! Passionate about gun violence? Write a book! Whatever cause you support, you can support it more effectively by writing a book versus donating money or time.

    And create more impact than doing a simple video or podcast.

    Website: https://www.ProToPublished.com

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority.com

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)

    The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    1 分
  • Build a Career

    Build a Career
    2025/10/31

    There’s no better way to build and nurture a career than to start by writing a book. Books open doors. Books get respect. Books get you promotions. And books get you job offers, again and again.

    Website: https://www.ProToPublished.com

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority.com

    Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

    How to Write an Article Trove Book (Write a Book in 10 Days or Less Series)

    The easiest lengthy book to write in 10 days or less is to collect a number of your articles on your website, text from podcast episodes, blog posts, or social media posts and compile them into a themed book. This book shows how you to create such a collection quickly and easily.



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    1 分
  • Your Book as a Business Card

    Your Book as a Business Card
    2025/10/30

    Books are the best business card you can carry. Your book is a business card on steroids. You can create a very big business card that will get the attention of your customers and prospects. That is how you create more business and more sales in everything you do.

    Website: https://www.ProToPublished.com

    Website: https://www.BookMarketingBestsellers.com

    Website: https://www.BookAuthorAuthority.com



    This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe
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    1 分