I recently saw a viral video featuring the strategies dogs use to get snacks from their humans (see the video here: https://www.myincrediblewebsite.com/dogs-know-how-to-manipulate-humans-for-food-food-food).

With the right techniques, almost any person can be persuaded to share their meal. Here are a few of the most effective strategies of dogs, along with my comments on how anyone can entice anyone else to do what they want.

1. Position yourself in your human’s direct line of sight.

The first step in getting what you want from someone is to get yourself in front of them — by email, social media, fax, phone call, podcast invite, letter, postcard, or more.

2. Lower your ears enough to look like you’re starving. Place your paw on top of your human as if to say, “I hate to interrupt but I will.”

The second step: Let your target person know your need — what it is that you want from them. Be very clear. Be firm. Be persistent.

3. Channel the tragic energy of a dog who’s never seen food before even if you literally just licked your dinner bowl clean.

Be passionate in pursuing your dream. Be passionate in communicating what you want. Be passionate in reaching out to anyone who can help you. Ask. And ask again.

4. Release a small dramatic sigh every time your human takes a bite while maintaining unrelenting eye contact.

Again, be persistent. Keep making contacts. Maintain eye contact, ear contact, touch contact, email contact, phone contact, letter contact, real person contact. Be dramatic at least some of the time. Be clear the rest of the time.

When used in combination, these techniques have been known to produce a 92% success rate. That’s probably a fake statistic, but possibly accurate nonetheless.

The key to success in marketing is building relationships with key influencers. Use the strategies of dogs to help you build those relationships. Bow WOW!

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The tips for today’s podcast came from a recent Time magazine article on 5 Ways to Make Small Talk When You Have Social Anxiety.

Practice in low-stakes settings.

Start by speaking at your local library, bookstore, Rotary Club, or a friend’s house (or your own).

Script some go-to phrases.

Practice telling some stories from your own experience.

Use the echo technique.

Encourage your audience to ask you questions that you can answer, drawing on your experience & knowledge.

Find an anchor.

When speaking to a crowd, focus on one or two receptive people in your audience. Talk to them.

Have an exit strategy ready.

End your talk with a great sales pitch for your book, your products, or your services—or someone’s product or service you can recommend.

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Book Marketing Bestsellers: https://www.bookmarketingbestseller.com

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The above video was created from a Microsoft PowerPoint presentation created with the help of Microsoft Copilot. It essentially expanded on the presentation I created in the last video (based on an article by Jamie K. Wilson, The Death of Enchantment).

I was actually, for the most part, disappointed with this creation—too abstract, almost devoid of life. But I thought you should be able to compare my original video at https://bookmarketing.substack.com/p/what-hollywood-sadly-has-forgotten with the above video created by PowerPoint and Copilot but vocalized by me.

I suspect I won’t be using Copilot anymore to create videos. Not good enough by my estimate.

Book Marketing Success is a reader-supported publication. To receive new posts and support my work, consider becoming a paid subscriber.

Website: https://www.bookmarketingbestsellers.com

Bookstore: https://www.bookmarket.com/bookstore