Bonus Episode: TCW Advocacy's "Goal Setting for Advocacy"
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Bonus Episode: TCW Advocacy's "Goal Setting for Advocacy"
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This week, we're featuring a recorded webinar from our Advocacy Training series. Joe dives into goal setting—why defining clear goals as a team is one of the most critical and most often skipped steps in building a successful advocacy campaign. He walks through prioritizing primary versus secondary goals, layering short-term and long-term objectives, and building in evaluation metrics from the start rather than the finish. Joe covers the practical scaffolding that holds it all together: doing your research, planning around the legislative calendar, having honest budget conversations, using MOUs with coalition partners, and keeping goals SMARTIE—strategic, measurable, achievable, relevant, time-bound, inclusive, and equitable.
If you're interested in learning more about TCW's Advocacy Training, check out our website, TCW Advocacy.
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