Bonus 07: How to Handle Too Many Things at Once
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Running multiple businesses, side projects, and creative ventures at once? You're not alone — and you're not unfocused. In this bonus episode, KB breaks down 7 research-backed strategies for juggling multiple business interests without burning out.
You'll learn:• Why context switching costs you up to 40% of your productive time (APA research)• How to time block by venture to eliminate the switching penalty• The "CEO Day" method for weekly strategic reviews across all your businesses• Why systems beat willpower every time (and how to build them)• The Seasons Framework — how to intentionally rotate focus between ventures• How AI and automation act as force multipliers for solopreneurs• Energy management vs. time management — and why the difference matters• The 1-3-5 Rule for daily prioritization across multiple ventures• The quarterly question every multi-venture entrepreneur needs to ask
Whether you're an indie author with a day job, a creator building multiple brands, or an entrepreneur who can't stop starting things, this episode gives you the playbook to handle it all sustainably.
Key sources referenced: American Psychological Association (task switching), Cal Newport (Deep Work), NBER/Brynjolfsson et al. (AI productivity), Greg McKeown (Essentialism), Tony Schwartz (The Power of Full Engagement), and more.