In this episode I sit down with my friend Dr. Chris Dorsa to talk about how chiropractic is changing, and why our profession is one of the few that AI will never fully replace, because people still crave real human touch and connection in hands‑on care.
We get into:
Why some patients think “chiropractic doesn’t work” when they just ended up in the wrong office or with a low‑passion, quick‑crack style chiropractor.
How the old scare‑tactic, big‑package model is slowly dying, and why “just doing adjustments” is also becoming outdated.
Why we don’t care about being called “doctor” (or even “quacks”) as much as we care about results, transparency, and patient experience.
How we each found our niche, started posting content, and grew a following on social media as chiropractors.
If you’ve ever had a disappointing chiropractic experience, wondered how AI will affect hands‑on professions, or you’re a chiropractor trying to build a modern, content‑driven practice, this conversation is for you.
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