Is your music really yours in the age of AI?

In this episode of Bobby Owsinski's Inner Circle, Marc Gray, CEO of SonicOrigin, dives into the future of audio verification. From watermarking that survives TikTok filters to tracking AI-generated content, Marc shares why authentication is becoming essential in today’s music and media industries. If you’re a creator, label, engineer or just curious about where music tech is heading, this episode will open your eyes to the tools that may soon become standard.

KEY TAKEAWAYS
• Why people no longer trust what they see or hear online
• What makes content “copyrightable” when using AI tools
• How SonicOrigin’s watermarking survives pitch, speed, and format changes
• Why mastering engineers are ideal for embedding watermark tech
• How new California laws will impact AI content labeling
• Differences between watermarking, signal injection, and fingerprinting
• How multiple payloads allow metadata to be private or public
• The role of distributed ledgers in proving content provenance
• Why industry-wide buy-in is essential for adoption
• How watermarking could extend into advertising, podcasts, and deepfake detection

BEST MOMENTS

00:02:23. “We have created the most resilient watermarking technology ever created.”
00:03:03. “It survives pitch changes, speed adjustments, stem separations.”
00:03:55. “Most AI-generated content will soon be required to carry a watermark.”
00:04:49. “The minute one artist hears one artifact, you’ve lost all credibility.”
00:08:47. “You cannot escape the underlying code.”
00:10:15. “Only works if there are maybe one or two watermarks, not 85.”
00:12:22. “Nobody trusts what they see on the Internet anymore.”
00:14:04. “The commercial aspect is stopping piracy. The other is deepfake detection.”

Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:
https://a.co/d/eEEpPrL

🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration

🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.
Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
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What happens when a teenage house party promoter takes on one of the biggest forces in live music?

In this episode of Bobby Owsinski's Inner Circle, Bobby sits down with Tommy Dorfman, a veteran club promoter and founder of Juice Entertainment. Tommy shares how he built a powerhouse promotion empire from scratch, packed out venues across New Jersey and New York, pioneered the East Coast house music scene, and went head-to-head with Live Nation. His story dives deep into the grind of promotion, the mafia encounters, and a David-versus-Goliath lawsuit that could reshape the live music industry. If you've ever wondered how the live music machine really works, this one is unmissable.

Key Takeaways:
• How Tommy started promoting events at age 15 to pay his own rent
• Why house parties were the gateway to building a nightlife empire
• The moment Tommy packed 1,500 people into a club on a Wednesday night
• Inside the gritty hustle of street-level promotion before social media
• How Tommy ran Myspace’s live events division on the East Coast
• A firsthand account of mafia threats and how he stood his ground
• How Live Nation allegedly forced him out of a major festival deal
• The 15-year legal fight against Live Nation and what’s at stake
• Why ticket prices are skyrocketing—and who’s really to blame
• What Tommy hopes to change for fans, artists, and independent promoters

Best Moments:
00:00:07. “I started off throwing parties because of a necessity. We lived in houses of my own. At 15 or 16 years old.”
00:01:02. “People were like, yeah, this is awesome, man. You just get paid hundreds of thousands of dollars to chill with celebrities and drink champagne. Nah. You work your ass off for it.”
00:02:52. “I do my first successful solo party in New Jersey, like in 1997. Packed it out with over 1,500 people. On a Wednesday night.”
00:03:35. “Then I started on a Thursday party packing that was one of the most successful parties in New Jersey history.”
00:04:14. “We started promoting

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL

This edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro.

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:
https://a.co/d/eEEpPrL

🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration

🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.
Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/

What makes a brand partnership truly authentic in music today?

In this episode of Bobby Owsinski’s Inner Circle, Bobby sits down with Katie Nowak, VP of Marketing and Partnerships at TBA Agency, to explore how meaningful collaborations are redefining success for artists. Katie shares behind-the-scenes stories about building the “Here and There” festival with Courtney Barnett, partnering with brands like Microsoft and Levi’s, and using creative strategy to connect niche artists with deeply engaged audiences.

Whether you're an artist, marketer, or industry insider, this episode reveals the power of authenticity, community, and strategy in today’s evolving music business.

KEY TAKEAWAYS:
• The origin and mission of the “Here and There” festival with Courtney Barnett
• How TBA Agency built brand partnerships with Microsoft, Levi’s, and more
• The role of AI in enhancing, not replacing, artistic expression
• Why niche artists can offer deeper engagement than mainstream acts
• How to pitch brand partnerships around authenticity and connection
• Insights into building private and corporate event activations for artists
• Katie’s personal journey through major industry roles and companies
• The evolution of her role from tour marketing to strategic leadership
• Why social media and PR require constant experimentation and community input
• How being nice and staying true to yourself drives long-term career success

BEST MOMENTS:
00:02:49. “Levi’s created custom denim jackets for all of the artists that participated in the festival.”
00:03:42. “We uploaded all of Courtney’s drawings into Microsoft’s AI tools... it was a love letter to each city.”
00:05:12. “This was a way to show that humans using AI can still make something creative with human hands.”
00:06:51. “Microsoft was very open to any and all ideas... they trust your creative mind.”
00:08:06. “These are niche artists... they bring a certain edginess that makes the brand feel cool

Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing: https://a.co/d/eEEpPrL

This edition adds chapters on intelligent processor plugins, saturation and distortion, and mixing in small studios. Learn to use reference tracks, mix in Dolby Atmos and Sony 360RA, and master modern techniques like MS processing, frequency-based panning, and sidechain compression, all to make your mixes sound pro.

Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.

📌 Explore Bobby’s best-selling books:
https://bobbyowsinski.com/best-selling-books/

📘 The Mixing Engineer’s Handbook (6th Edition), the go-to guide for nailing that polished, pro mix sound:
https://a.co/d/eEEpPrL

🎧 Free “Magic Frequencies” mini-course, learn the EQ secrets behind pro mixes: https://www.bobbyowsinskicourses.com/magic-freqs-registration

🎙️Nail that pro vocal sound: clear, upfront, and mix-ready.
Learn how in Bobby’s Vocal Mixing Mini-Course: https://tinyurl.com/bdhud2bv

🎧 Discover more mixing and production courses:
https://www.bobbyowsinskicourses.com/

📲 Follow Bobby for more tips, insights, and updates:
• Facebook: https://www.facebook.com/BobbyOwsinskiBiz/
• LinkedIn: https://www.linkedin.com/in/bobbyo/
• Instagram: https://www.instagram.com/bobbyowsinski/
• Bluesky: https://bsky.app/profile/bobbyowsinski.bsky.social

🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.

Music. Business. Creativity. Straight from the Inner Circle.

Produced by APodcastGeek
https://apodcastgeek.com/