Is the gig economy really built to support musicians and freelancers, or is it setting them up to fail?

In this episode of Bobby Owsinski’s Inner Circle Podcast, Bobby talks with Ben Ikwaugwu, CEO of SoundCheck Live, about why the freelance economy is growing faster than the tools designed to support it. Drawing from his background as a professional vocalist and supply chain professional, Ben explains why fragmented communication, lack of systems, and one time execution pressure make it harder than ever for musicians and gig operators to run a sustainable business.

Ben also shares how SoundCheck Live is being built as an operating system for the gig economy, and why understanding people, workflows, and relationships matters more than technology alone.

KEY TAKEAWAYS

• “Companies are operating more and more with freelancers, but they want to act like they’re enterprises.”
• “The number one pain that we’re eliminating right now is the fragmentation of managing gigs and freelancers.”
• “You don’t get a performance review in the gig economy. You have one time maybe to just screw it up.”
• “Musicians turned business owners are some of the best negotiators, but some of the worst at building systems.”
• “We’re building an operating system for on demand teams.”
• “You have to be really good at your job to keep getting jobs.”
• “More than half of the US economy will be freelance.”
• “We don’t have infrastructure built for people who don’t operate nine to five.”
• “The world is built on relationships and how you treat people.”

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