A CMO Confidential Interview with Bob Liodice, the long-time CEO of the Association of National Advertisers (ANA). Bob shares thoughts on the rapidly evolving marketing landscape, why AI won't necessarily translate to growth, the challenges of the CMO position, and the importance of lifelong learning and curiosity to successful careers.

Key topics include:

- Why you need to rip up your playbook every year

- The need to value brands from a financial perspective

- The idea of getting comfortable enough with all of the tools, data and media to make informed decisions

- The evolution of cross media measurement including the Aquila model being pioneered by the ANA and a number of companies and associations

Tune in to hear how he grew the ANA from 188 member companies to 1,600 (representing over 20,000 brands) and a story about media waste and transparency.

⏱️ Chapters

1:08 - State of Marketing and Industry Evolution

8:54 - AI, Consumer Discovery, and Funnels

11:41 - The Complex Job of the CMO

17:44 - B2B and B2C Marketing Convergence

21:18 - Solving Cross Media Measurement

This episode is sponsored by NOAN - the company that builds a fact layer for your brand, creating a single source of truth for your team, both human and agent. Learn more: getnoan.com/cmo.

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