In this episode, Scott and Nathan break down how to stay calm when BFCM isn’t pacing to plan. We walk through the key decisions operators should make when revenue, efficiency, or creative performance begins to fall behind target.

You’ll hear us cover:
• How to tell if the issue is forecasting or execution
• Why pacing by hour matters more than reacting in real time
• How to use clean decision checkpoints throughout the day
• Why discount codes hurt conversion rates and how to fix them
• When to scale Meta budgets and when to hold
• How EDM timing swings MER and reading it correctly
• How to think about poor BFCM cohort quality
• Why Google over-attributes heavily during sales
• Why you shouldn’t pivot your offer mid-weekend
• How your annual marketing calendar reduces BFCM risk

Resources from the episode:
• Melbourne Q1 Planning Event (Dec 12): https://luma.com/r0wvz8r0
• Ibra’s breakdown on fixing a BFCM sale quickly: https://www.youtube.com/watch?v=zIGpBXFCsQE&t=39s
• Gaby on fast BFCM creative production: https://www.youtube.com/watch?v=pm7mHLaq1GE

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Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: ‪@bluesensedigital‬

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Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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If you're an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.

⬇️️ Find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

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In this episode, Scott and Gaby break down how a women’s fashion brand hit eight figures without increasing ad spend. The win came from a cleaner creative process, better iteration, and a tighter link between data and production.

Over the first 90 days the brand saw:
• 50 percent growth in acquisition MER
• 72 percent growth in new customer revenue
• 29 percent drop in new customer acquisition costs
• 168 percent lift in contribution margin

Gaby walks us through how the team:
• Identified winning templates, cut creative waste,
• Built a predictable weekly production cadence,
• and turned chaos into consistent performance.

The conversation also touches on why many brands struggle with creative output and how to fix that with a clear testing and briefing framework.

--------------------------------------------------

Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

If you're an 8 or 9 figure retailer looking for deeper creative insight or performance insight grounded in real finance reach out today.

⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/

Episode four from Cape Town brings Nathan and Ibra together for one of our most direct strategy sessions. No fluff, just hard truths on what actually drives growth for ecommerce brands.

In this episode they break down:
• Why most one to five million dollar brands are not ready for an agency
• How to tell if your issue is the offer, the creative, or the product
• Why attribution is misunderstood and often useless
• The real link between profitability, scale, and cash flow
• How to build a useful testing roadmap instead of random experiments
• When creative fatigue is a research problem, not a production problem
• Where forecasting starts and why most brands leave it too late
• How AI changes media buying and where it still falls short
• Why hiring better people outperforms every tactic long term

What you can expect:
• Straight, unscripted thinking from the two strategists behind Blue Sense
• Real examples, blunt explanations, and zero theory
• A clear view of how high performance operators diagnose problems

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Get the latest updates, best practices, and PROVEN eCommerce strategies every day. Subscribe here: https://www.youtube.com/@bluesensedigital

--------------------------------------------------
Blue Sense is a global eCommerce consulting firm that partners with founders & operators to tackle their biggest growth challenges.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
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Sign up for a FREE Action Plan today: https://www.bluesensedigital.com.au/

⬇️️ You can find us here ⬇️️:
Website: https://www.bluesensedigital.com.au/
Instagram: http://instagram.com/bluesensedigital/
LinkedIn: http://linkedin.com/company/blue-sense-digital/