Many women fall into black and white thinking with training, food, and health, either you give 100% or give up.

The evidence is clear that this all-or-nothing approach leads to inconsistency, burnout, and poorer long-term results, yet it's something we are all guilty of in our day to day lives.

In todays episode, Emma and Laura break down why creating your own scale is far more effective than aiming for perfection or hitting that 100%, especially when life, hormones, stress, energy, and injuries all get thrown into the mix.

We cover:

• What black and white thinking actually looks like in training, nutrition, and everyday life
• Why consistency beats intensity for long-term strength, health, and body composition
• How to use a 0–100% scale to get better results and make progress
• How flexible thinking improves adherence, confidence, and results over time
• What progress really looks like when you zoom out beyond a single workout or week

This episode is for anyone who feels stuck in cycles of going all in, falling off, and starting again.

The goal isn’t lowering standards. It’s building an approach that actually works in real life, supports your body, and keeps you moving forward even on the harder days.

Starting exercise for the first time or getting back after a break or injury can feel daunting.

Whatever stage you are at, the approach is the same: gentle, gradual, and focused on what feels right for you.

In this short episode, we guide you through what to expect in your first weeks:

• How to find your focus, figure out realistic goals and set one intention for the next 6 weeks
• Why feeling stronger beats chasing numbers on the scale
• What we expect from you to get the most out of your membership
• Why having an open mind and good communication is the key to success
• What you can expect from us: coaching, support, structure and no judgement
• Soreness and DOMS: What to expect and how to manage it in those first few weeks

This episode is for anyone who feels nervous, unsure, or hesitant about returning to exercise. A lot of the time the hardest part is getting through the door. In the episode we give you a gentle, practical guide to starting movement confidently and safely, no matter your starting point.

Today Emma and Laura sit down to hear Sarah’s story. It's one many women will relate to. Years of dieting, no real relationship with exercise, cared to walk into a gym and a fear of failing or not belonging.

In this honest conversation, Sarah shares how she moved through the discomfort and why training and looking after herself is now simply part of her life.

We talk about:
• dieting for years, constantly feeling restricted and how to overcome this
• never exercising and believing the gym “wasn’t for her”
• the fear of joining a gym class and not being able to keep up, how strength & bloom changed this for her
• how showing up anyway changed her confidence and self-belief
• finding balance with nutrition without rules, guilt or extremes
• staying consistent with training and food while travelling
• past experiences of being offered diet pills and how her mindset around health has completely shifted

This episode is for any woman who’s tired of dieting, feels intimidated by the gym, or thinks consistency means perfection. Sarah’s story shows that confidence, strength and balance are built through practice.