Anyone you admire in business could be on your Board of Advisors. On this episode, I'm going to teach you how to get them.

Key Topics

• AI-powered mentorship and advisory boards
• Historical mental models and practices (Napoleon Hill, Earl Nightingale)
• Building a personal board with four key roles
• Using transcripts and source material to deepen AI advice
• Levels of AI board setup: quick project, detailed knowledge base, full system

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Imani Ellis is the founder of CultureCon & The Creative Collective

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Most people think the hardest part of entrepreneurship is coming up with an idea. For a lot of founders today, that’s no longer the problem. The problem is deciding which ideas deserve your time.

In this solo episode of Black Tech Green Money, Will Lucas explores what happens when every opportunity feels like it could be the next big thing. From software startups and media ventures to hospitality, real estate, and AI-powered products, Will shares the reality of navigating a growing portfolio of ideas while trying to stay focused on what matters most.

Along the way, he examines the difference between ideas that excite you and ideas that align with your long-term vision, why AI has made starting projects easier than ever, and how judgment—not execution—may be becoming the most valuable skill in entrepreneurship.

This is a candid conversation about focus, opportunity, decision-making, and the hidden cost of chasing too many good ideas.

If you’ve ever found yourself asking, “Should I build this?” this episode is for you.

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Everyone is talking about how AI can help you build a company. Few people are talking about what happens after the AI starts writing the code.

In this episode, Will Lucas takes you behind the scenes of building ICON, an on-demand photography marketplace, largely with the help of AI. From working in the wrong repository and rebuilding architecture, to broken app launches, failed notifications, customer-trust issues, and the constant cycle of two steps forward and four steps back, this is the honest version of what it looks like to build a real product in the age of AI. Along the way, Will shares what AI is genuinely great at, where it consistently falls short, why judgment may be the most valuable skill in the modern economy, and why the goal of a startup is never perfection, it’s getting to launch. If you’ve ever wondered whether AI is hype, opportunity, or something in between, this episode is for you.

Links Mentioned in This Episode:

• ICON – https://ICONapp.co

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Most aspiring entrepreneurs think their biggest challenge is finding the perfect startup idea. In this solo episode of Black Tech Green Money, Will Lucas argues that the real challenge isn’t generating ideas, it’s learning how to recognize problems worth solving. Drawing from his experiences building CommPartHS and ICON, Will explores how successful businesses often emerge from observing inefficiencies, unmet needs, and overlooked opportunities hiding in plain sight. He breaks down why AI is a powerful tool but not a substitute for insight, how your current job or industry may be revealing business opportunities every day, and why entrepreneurs who develop the skill of observation will have a lasting advantage in the AI era.

Links Mentioned in This Episode:

• ICON – https://ICONapp.co
• CommPartHS – https://Commparths.com

Follow Will Lucas on Instagram: @willlucas

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Omar Johnson is the marketing genius who helped turn Beats by Dre from a $20 million startup into a $1.1 billion global icon, ultimately leading to its $3 billion acquisition by Apple. As the former Chief Marketing Officer at Beats by Dre and VP of Marketing at Apple, Omar has crafted some of the most legendary marketing campaigns in sports and music culture, working with icons like LeBron James, Chris Rock, and Eminem.

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Tade Oyerinde is Chancellor at Campus.edu. Campus is on a mission to maximize access to a world-class education. A new kind of college, Campus offers accredited, career-focused degree programs to kickstart your education.

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Vanessa is a Registered Dietitian Nutritionist and the co-founder of Culina Health.

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