『Black Desert Traded Its Purse for Marketing. Should Others Follow?』のカバーアート

Black Desert Traded Its Purse for Marketing. Should Others Follow?

Black Desert Traded Its Purse for Marketing. Should Others Follow?

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Kent and Scottie, back from Hawaii, recap the Lotte Championship, where Jeeno Thitikul won again despite a double bogey on 16. Scottie argues she's only 23 and should be left to be herself; Kent asks whether the LPGA has actually moved forward this year. That opens the episode's big argument: a tour full of storylines that nobody in the press room is asking about. Jeeno's press conferences, Lilia Vu, the Natasha Andrea Oon model, and what LPGA media should do when no national media shows up. Then the new Hawaii swing and the Lotte's move to Kapalua. After the break: the LPGA's $20 million career-earnings club, and the Black Desert Resort giving up its tournament purse to become an LPGA marketing partner, which sets off the hosts' purse debate (Scottie: never take money out of purses). Then the Epson Tour Championship, how last year's Epson class has fared, reshuffles explained, Jiyai Shin's JLPGA grand slam, and Scottie heading off to Asia.


0:00 Cold open — "She will."

0:26 Welcome — Scottie's back from Hawaii, bearing plushies

1:04 The tee markers on No. 9 at the Lotte

2:04 Jeeno Thitikul wins again

2:39 The double on 16, and the bunker shot that stayed up

4:21 Scottie: why 16 is harder than it looks

6:14 She's only 23 — let her be her

7:25 Eleven wins and the $20 million mark

8:27 Has the LPGA actually moved forward this year?

9:12 Scottie: the marketing missed the 27 winners, and Nelly's run

11:05 Depth doesn't sell, dominance does

11:35 45 press conferences — what did we learn about Jeeno?

13:30 The Natasha Andrea Oon model

16:10 How do the press-room questions get better?

18:01 Lilia Vu, and the questions nobody asked

20:30 Scottie's list: Michelle Zhang, Polly Mack, Carolina Melgrati

21:30 A mindset shift for LPGA media

23:45 The new Hawaii swing — the Lotte moves to Kapalua

27:49 Everything begins with money: the $20 million club

29:15 Scottie: how much better times are for players

30:32 Jeeno: $20 million in 101 starts

31:27 Should some purse money go to marketing?

32:18 Black Desert trades its purse for a marketing partnership

35:01 Scottie: never take money out of purses

38:21 A running list of things we disagree on

40:44 The purse arms race

42:46 The Wangs and their commitment to the LPGA

46:17 Epson Tour Championship — Reagan Zibilski's 62

47:25 How last year's Epson class did

49:48 Scottie: the Epson class of 2026

51:55 Reshuffles, explained

52:41 Jiyai Shin completes a JLPGA grand slam

55:03 The 2027 schedule and the Olympics

57:01 Scottie's off to Asia — a slower cadence ahead

58:39 Sign-off — "not as good as I once was"

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