Black Desert Traded Its Purse for Marketing. Should Others Follow?
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Kent and Scottie, back from Hawaii, recap the Lotte Championship, where Jeeno Thitikul won again despite a double bogey on 16. Scottie argues she's only 23 and should be left to be herself; Kent asks whether the LPGA has actually moved forward this year. That opens the episode's big argument: a tour full of storylines that nobody in the press room is asking about. Jeeno's press conferences, Lilia Vu, the Natasha Andrea Oon model, and what LPGA media should do when no national media shows up. Then the new Hawaii swing and the Lotte's move to Kapalua. After the break: the LPGA's $20 million career-earnings club, and the Black Desert Resort giving up its tournament purse to become an LPGA marketing partner, which sets off the hosts' purse debate (Scottie: never take money out of purses). Then the Epson Tour Championship, how last year's Epson class has fared, reshuffles explained, Jiyai Shin's JLPGA grand slam, and Scottie heading off to Asia.
0:00 Cold open — "She will."
0:26 Welcome — Scottie's back from Hawaii, bearing plushies
1:04 The tee markers on No. 9 at the Lotte
2:04 Jeeno Thitikul wins again
2:39 The double on 16, and the bunker shot that stayed up
4:21 Scottie: why 16 is harder than it looks
6:14 She's only 23 — let her be her
7:25 Eleven wins and the $20 million mark
8:27 Has the LPGA actually moved forward this year?
9:12 Scottie: the marketing missed the 27 winners, and Nelly's run
11:05 Depth doesn't sell, dominance does
11:35 45 press conferences — what did we learn about Jeeno?
13:30 The Natasha Andrea Oon model
16:10 How do the press-room questions get better?
18:01 Lilia Vu, and the questions nobody asked
20:30 Scottie's list: Michelle Zhang, Polly Mack, Carolina Melgrati
21:30 A mindset shift for LPGA media
23:45 The new Hawaii swing — the Lotte moves to Kapalua
27:49 Everything begins with money: the $20 million club
29:15 Scottie: how much better times are for players
30:32 Jeeno: $20 million in 101 starts
31:27 Should some purse money go to marketing?
32:18 Black Desert trades its purse for a marketing partnership
35:01 Scottie: never take money out of purses
38:21 A running list of things we disagree on
40:44 The purse arms race
42:46 The Wangs and their commitment to the LPGA
46:17 Epson Tour Championship — Reagan Zibilski's 62
47:25 How last year's Epson class did
49:48 Scottie: the Epson class of 2026
51:55 Reshuffles, explained
52:41 Jiyai Shin completes a JLPGA grand slam
55:03 The 2027 schedule and the Olympics
57:01 Scottie's off to Asia — a slower cadence ahead
58:39 Sign-off — "not as good as I once was"
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