12 Big Business Mistakes That Are Holding You Back (And How to Fix Them)

In this episode of BizTalk UnLocked Season 2, James and April break down the 12 biggest mistakes business owners make—and the proven strategies to fix them so you can grow faster, build authority, and attract high-value clients.

Whether you’re a startup founder, small business owner, or entrepreneur looking to scale, this episode will help you avoid common pitfalls that keep businesses stuck, overwhelmed, and underpaid.

In This Episode, You’ll Learn:

* Why most business owners struggle to get attention

* How personal branding impacts trust and sales

* The real reason your marketing isn’t converting

* Why underpricing kills your business growth

* How systems create freedom and scalability

* Why serving everyone makes you invisible

* How to turn content into long-term business assets

* The power of strategic partnerships

* Why every business must think like a media company

* How customer experience drives referrals and revenue

* Why data-driven decisions outperform guessing*

* How long-term vision separates struggling businesses from thriving brands

About BizTalk UnLocked

BizTalk UnLocked is a business and entrepreneurship show hosted by James & April, featuring real conversations, strategies, and stories that help entrepreneurs build brands, scale revenue, and create impact.

Be Featured on BizTalk UnLocked

Want your business featured on the show?

📧 Email: info@biztalkunlocked.com

Website: www.biztalkunlocked.com

We offer featured business segments, professional video interviews, and content you can repurpose for marketing, ads, and social media.

💼 Sponsorship Opportunities

Brands that serve entrepreneurs—marketing, finance, real estate, tech, and professional services—can sponsor BizTalk UnLocked.

Contact us for media kits and partnership opportunities.

Welcome to the Season 1 finale of BizTalk UnLocked! Join your hosts, James and April Ward, as they look back on an incredible year of insightful conversations and memorable moments. In this special Year-End Review (Episode 12), James and April are joined by some of the standout guests who helped make our first season a success.

Tune in as we revisit the highlights, key takeaways, and behind-the-scenes stories from our 2025 lineup. Whether you’re a longtime listener or new to the show, this episode is packed with inspiration, business wisdom, and a few surprises from our favorite guests.

Thank you for being part of our journey in Season 1! Don’t forget to like, comment, and subscribe to stay updated on future episodes.

🎙️ Welcome to BizTalk UnLocked with James and April! This episode features Will Webber — Delaware’s most interesting realtor and a true original in the world of real estate. 🏡😄

Ready to discover what makes Delaware’s real estate scene unique? Will brings his signature humor, sharp insights, and a few unexpected stories that will keep you entertained and informed. Whether you’re a first-time homebuyer, a seasoned investor, or just here for the laughs, you’ll find something to love in this conversation.

👀 What’s inside:

• Real talk about buying and selling homes in Delaware
• Will’s unique approach to standing out as a realtor
• The importance of personality and authenticity in business
• Surprising truths about the Delaware housing market
• Why being “interesting” is Will’s secret weapon

🔑 Keywords: Delaware real estate, realtor stories, home buying tips, real estate podcast, BizTalk UnLocked, Will Webber, James and April, how to sell a house, real estate humor, Delaware homes, real estate marketing, podcast 2024

If you’re looking for real estate advice with a twist of fun, you’re in the right place! Hit LIKE, SUBSCRIBE for more business wisdom and entertaining guests, and COMMENT your wildest real estate question for Will!

DelawareRealEstate #Podcast #BizTalkUnLocked #WillWebber #FunnyRealtor #HomeBuying #RealEstateTips #JamesAndApril

Join hosts James and April on BizTalk Unlocked as they sit down with Chris Rivera, President of the Philippine American Chamber of Commerce of Greater Philadelphia. In this inspiring episode, Chris shares his personal journey from cultural roots to community leadership and reveals how the Chamber is helping Filipino American entrepreneurs thrive in the Greater Philadelphia, South Jersey, and Delaware areas.

Discover how the Chamber bridges cultural gaps, provides vital resources, and creates powerful networking opportunities for business owners at every stage. Chris discusses the unique challenges faced by immigrant and first-generation entrepreneurs, the importance of being present and building connections, and real-life success stories from the local Filipino business community.

Whether you’re an aspiring entrepreneur, a seasoned business owner, or simply interested in the power of community, this episode offers valuable insights on growth, support, and the impact of coming together.

🔔 Don’t forget to subscribe for more inspiring business stories and tips!

Join hosts James and April Ward as they sit down with Raymond Lamboy, President and CEO of LAEDA, for an inspiring conversation about empowering communities and supporting entrepreneurs in Camden and South Jersey.

In this episode, Raymond shares his personal journey from a family of entrepreneurs to leading LAEDA, an organization dedicated to revitalizing communities through business education, real estate development, and hands-on support for small business owners. Discover how LAEDA’s programs—like the Women’s Business Academy and Smart Start Capital Fund—help aspiring entrepreneurs overcome barriers, access capital, and build sustainable businesses.

Hear real success stories, practical advice for new business owners, and insights into the evolving business climate in Camden. Raymond also discusses the importance of collaboration, financial education, and having a solid business plan before launching your venture.

Whether you’re an aspiring entrepreneur, a community leader, or simply interested in stories of transformation and impact, this episode is packed with valuable lessons and inspiration.

Learn more about LAEDA and how you can get involved: www.laeda.com

Follow LAEDA on Facebook, Instagram, LinkedIn, and X (@LAEDA1987).

Don’t forget to like, comment, and subscribe for more episodes of BizTalk Unlocked!

In this episode of BizTalk UnLocked, hosts James and April Ward sit down with Yhanne and Tiffany Battle, the passionate duo behind Yhanne’s House of Cheesecakes.

Discover how their journey began with love and a dream, and how they turned it into a thriving cheesecake empire. Yhanne and Tiffany open up about their inspirations, the challenges they faced through trial and error, and the sweet victories they’ve experienced along the way.

Whether you're an aspiring entrepreneur, a foodie, or someone who loves a good success story — this interview is packed with insight, heart, and inspiration.

🔔 Don’t forget to like, comment, and subscribe for more real conversations with real business owners!

For sponsorship opportunities or to be a guest, contact us at info@biztalkunlocked.com

In this inspiring episode of BizTalk Unlocked, hosts April and James Ward welcome Linda Milano, owner of CFB Promotional Products. Linda shares her incredible journey from working for a family business to starting her own successful company after her father's passing. Discover her challenges and triumphs, the importance of networking, and her invaluable advice for aspiring entrepreneurs. Don't miss this powerful story of resilience, innovation, and achieving business success. Sponsored by frontrunnernewjersey.com and Fruition Life Media.

Unlocking the Journey of Front Runner New Jersey with CEO Clyde Hughes

In this episode of BizTalk Unlocked, hosts James and April Ward welcome Clyde Hughes, the President and CEO of AC Joseph Media and founder of Front Runner New Jersey.com. Hughes shares the inspiration and challenges behind starting his digital publication focused on South Jersey's African American and Latino communities. He discusses the evolution of the platform from a WordPress blog to a growing news outlet, highlighting the critical role of networking, mentorship, and grants in its development. Hughes also touches on future plans and the importance of multiple income streams to sustain and scale the business.