Anaita Sarkar is the co-founder and CEO of Hero Packaging, author of How To Sell Anything Online and her authenticity shines through to her MASSIVE TikTok following.

But in this episode, she’s not here to give you the polished founder story. Anaita shares the mistakes that left Hero Packaging staring down a $600,000 inventory bill she didn’t know was coming, the moment she questioned whether she was actually a good business owner, and what it took to fight her way back. She also shares some of the most practical advice we’ve heard on BIZ, including the simple experiment she used to test whether there was actually a market for Hero Packaging before betting on the idea.

On today’s episode, you’ll learn:

• How Anaita tested demand for Hero Packaging with a landing page and a $20-a-day Google Ad before properly launching.

• Why 50, 100 or 200 people actively showing interest in your idea could represent a much bigger potential market.

• How a growing business can look successful while dangerous financial problems are building underneath it.

• Why blindly handing your finances to an expert can be a costly mistake, and what Anaita learned from discovering a $600,000 inventory bill had been missed.

THE END BITS

READ OR LISTEN to Anaita's book "How To Sell Anything Online"

Support independent women's media.

Got a work life dilemma? Send us all the questions you definitely can't ask your boss - send us a voice note or email us at podcast@mamamia.com.au. You can remain anon!

HOST: Lisa Lie

GUEST: Anaita Sarkar - Hero Packaging

EXECUTIVE PRODUCER: Courtney Ammenhauser

SENIOR CREATIVE PRODUCER: Thom Lion

ASSISTANT PRODUCER: Sasha Tannock

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.

We're constantly told to earn more, save more and somehow become better at money. But what if feeling financially secure isn't just about the numbers?

In this episode of Biz, Lisa Lie and Em Vernam sit down with financial educator Jess Brady to unpack the emotional side of money, and how the way we think about it can shape the choices we make.

Jess explains what your "money monster" is, and how to stop it quietly sabotaging your financial goals.

We also get practical: how to automate your money so you can stop wasting time online banking, what a "fruit tree" goal is and why having one can change the way you think about your financial future.

In this episode you'll learn

• How childhood experiences around money can create "money monsters" which subconsciously sabotage your relationship with money
• How to eliminate those emotional barriers to create financial freedom
• How to automate your finances and stop constantly checking your bank account
• What a "fruit tree" goal is and why you need one

THE END BITS

READ OR LISTEN to Jessica's Book "Get Growing: A No-Nonsense Guide to Cultivating Wealth and Financial Freedom"

Support independent women's media.
Got a work life dilemma? Send us all the questions you definitely can't ask your boss for our Biz Inbox episodes - send us a voice note or email us at podcast@mamamia.com.au. You can remain anon!

HOSTS: Lisa Lie and Em Vernem

GUEST: Jessica Brady - Money Educator

EXECUTIVE PRODUCER: Courtney Ammenhauser

SENIOR PRODUCER: Thom Lion
VIDEO PRODUCER: Marlena Cacciotti

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.

Everyone loves the idea of being their own boss. But what happens when your side gig becomes a real business?

In this episode of Biz, Lisa Lie chats with Cherie Clonan, CEO of The Digital Picnic, about what it actually takes to make the leap from employee or freelancer to business owner.

Cherie gets brutally honest about the reality of building a business with bub in tow: three years without a salary, the pressure of making payroll, the temptation to quit, and why business ownership isn't necessarily the freedom fantasy we're sold.

She explains how she knew The Digital Picnic had "legs", what changes when you go from selling your own time to building a team, and why the biggest leap might actually come after becoming a freelancer.

Plus, Cherie shares her simple "horizons of growth" framework to balance the day-to-day work of keeping a business alive with the bigger ideas that drove you to start it all.

In this episode you'll also learn:

• How to tell if your side hustle actually has legs
• Why you don't necessarily need to quit your job to start a business
• The reality of going years without paying yourself
• The moment Cherie realised she had become the bottleneck in her own business
• What changes when you hire your first employees

THE END BITS

Support independent women's media.
Got a work life dilemma? Send us all the questions you definitely can't ask your boss for our Biz Inbox episodes - send us a voice note or email us at podcast@mamamia.com.au. You can remain anon!

HOST: Lisa Lie

GUEST: Cherie Clonan - The Digital Picnic

EXECUTIVE PRODUCER: Courtney Ammenhauser

SENIOR PRODUCER: Thom Lion
VIDEO PRODUCER: Marlena Cacciotti

Mamamia acknowledges the Traditional Owners of the Land we have recorded this podcast on, the Gadigal people of the Eora Nation. We pay our respects to their Elders past and present, and extend that respect to all Aboriginal and Torres Strait Islander cultures.

Become a Mamamia subscriber: https://www.mamamia.com.au/subscribe

See omnystudio.com/listener for privacy information.