Who really controls the value of sports? On this episode of Franchise Value, co-hosts Shana Orczyk Sissel, CEO & Founder of Banrion Capital Management and author of the upcoming book Tough Minded (available November 10), and Todd M. Schoenberger explore the biggest financial stories reshaping the sports industry. The conversation begins with FIFA's growing controversy after reports that World Cup host cities never received the legacy funding they believed had been promised—despite FIFA generating approximately $15 billion during the World Cup cycle. The discussion examines what happens when sports organizations maximize revenue while local communities absorb the costs. Shana and Todd also analyze FIFA's failed attempt to sell a minority stake in its commercial business to private equity investors. Why did the proposal collapse in less than a week? What can FIFA learn from the NFL's carefully structured approach to institutional investment? And why is private equity becoming increasingly important as professional sports franchise valuations continue to soar? The discussion shifts to Major League Baseball following one of the most aggressive trade deadlines in recent memory. With the Dodgers once again flexing their financial muscle, the hosts examine whether baseball's luxury tax system is still effective, why the next Collective Bargaining Agreement could determine the league's financial future, and whether salary caps—or salary floors—are inevitable. The episode also explores the rapidly changing business of horse racing after Churchill Downs and the New York Racing Association unveiled a new championship series that excludes the Preakness Stakes. Is this simply smart business, or does it threaten one of America's most historic sporting traditions? Throughout the conversation, Shana provides the institutional investor's perspective on franchise valuations, media rights, private equity, competitive balance, and why ownership of intellectual property has become one of the most valuable assets in professional sports. The episode concludes with a preview of Shana's forthcoming book, Tough Minded, available November 10, and why early pre-orders can play an important role in helping the book reach a broader audience. If you're interested in the intersection of sports, investing, business strategy, and media rights, this is an episode you won't want to miss. 🔗 Website: https://biztalktodaytv.com 📧 Contact on Email: support@biztalktodaytv.com 📲 Download the Biz Talk Today TV app on Apple & Android devices. 📢 Disclaimer: The views and opinions expressed on this program are those of the hosts and guests and do not necessarily reflect the official policy or position of CrossCheck Media Inc., Biz Talk Today TV (BTT), or their affiliated entities and distribution partners. Content produced by CrossCheck Media across video, audio, and digital platforms is provided for informational and educational purposes only. Nothing presented should be construed as financial, investment, legal, tax, or gambling advice, nor as a recommendation to buy or sell any security, asset, wager, or strategy. All investments and wagers involve risk, including the possible loss of principal or money placed on a bet. Past performance and statistical analysis are not indicative of future results. Viewers and readers are solely responsible for their financial and wagering decisions and should conduct their own due diligence and consult with qualified professionals where appropriate. Sports betting commentary is for informational and entertainment purposes only. Participants must comply with applicable laws and age requirements in their jurisdiction. #FranchiseValue #SportsBusiness #FIFA #MLB #PrivateEquity #SportsInvesting #WorldCup #SportsEconomics #LuxuryTax #SalaryCap #Preakness #HorseRacing #MediaRights #BanrionCapital #ShanaSissel #ToddSchoenberger #ToughMinded #BizTalkTodayTV #SportsFinance #FranchiseValuations Learn more about your ad choices. Visit megaphone.fm/adchoices
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