『Bingeability Show』のカバーアート

Bingeability Show

Bingeability Show

著者： Martin Huntbach & Lyndsay Cambridge
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Learn How To Create Bingeable Content and Grow Your Audience Faster. Our New Daily Podcast will cover the latest tech/marketing news, daily marketing strategies, and recommended tools & resources. Martin and Lyndsay have spent 13 years running a content marketing agency while raising a child together. Learn how they juggle content creation and family life in this brand-new weekday show. 5 days per week, you'll get: - The latest tech & marketing news - Daily marketing strategies & tips - Recommended tools & resources Learn what happens when you combine marriage, content and family life all while trying to run a business in the process.Copyright 2026 Vidonary マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Short-Form Videos vs Long-Form Videos - Which is Best?

    Short-Form Videos vs Long-Form Videos - Which is Best?
    2026/08/07
    Welcome to episode 14 of the Bingeability Show with Martin Huntbach & Lyndsay Cambridge from Vidonary.com - Plan, record, edit and publish videos for social media and YouTube.If you want to get consistent with your video content, sign up to Vidonary today. Use it to plan, record, edit and publish your videos. Use the desktop and mobile app to speed up your content creation.1. Long form vs short form: what actually counts as whatThe definitions keep shifting (TikTok now allows five minute videos, and some podcasts run to seven hours), but for business owners it's simple: long form is anything over ninety seconds, landscape, in-depth and value-heavy, the kind of thing people sit down to watch over lunch. Short form is under sixty to ninety seconds, vertical, and delivers one snippet of value, one mindset shift or one moment of entertainment. And a word of warning: recording a thirty second video in landscape isn't long form, it's just short form done wrong.2. Start with short form, no questionShort form is the easiest on-ramp: it gets you confident on camera, into the rhythm of hooks and stories, and gives you quick data on what topics land. Long form has a much meatier ingredients list (stories, credibility, statistics, structure) plus an arduous editing process, and it's a long game with slow early views. Short form gets you views, comments and motivation quickly, works across Instagram, LinkedIn and YouTube Shorts at once, and your best performing shorts tell you exactly which topics deserve the long form treatment later.3. The maths: eight long forms a day vs thirty shorts an hourLyndsay's record is seven or eight fifteen-minute long forms in a full eight hour day, roughly an hour per video with all the stop-starts. With shorts, ten to twenty in an hour is realistic, and up to thirty if someone's feeding you hooks. In our first Batch It Crazy session inside Vidinary, members recorded around 230 videos in ninety minutes, with one person doing twenty two by reusing the same hooks across different services. The secret is separating the thinking (writing hooks and prompts in advance) from the doing (sitting down and recording).4. It's not the hook, it's the emotion behind the hookThe best hook in the world falls flat if you deliver it flat: "you would not believe what happened today" said in a monotone does nothing, but paired with genuine energy (and maybe a dramatic lift of the glasses) it feels like your best friend about to share juicy gossip. It's a bit of acting, and yes it feels silly, but nobody's watching you record. As Lyndsay put it: it's not what you said, it's how you said it. Sound familiar?5. Short form wins the ROI battle (which surprised us too)A HubSpot study of around a thousand marketers found short form video delivers the best ROI of any format, which genuinely shocked us; we'd always assumed long form would win. Twelve months ago we might have advised differently, and long form still creates better customers for high ticket offers (five to ten hours of watch time builds serious trust, and a book does the same job). But Lyndsay has bought from £300-an-hour coaches purely off their shorts, so no, you won't fail without long form. Both is best; short form first.6. Purposeful shorts beat clipped-up long formYes, you can clip a podcast or interview into shorts (we do it with this very show), but across our clients, shorts recorded purposefully as shorts massively outperform clipped content, because they're built around the hook and the emotion from second one. Finding the genuinely good moments in a long-form video is a skill: our internal agency document on it runs about fifteen pages, and most AI clipping tools still start clips in places that make no sense.7. Breaking news: clipping just went live in VidonaryMid-recording, Martin got the notification from our developers: clipping is now officially in Vidinary, built off the back of years of manual trial and error finding the best moments for clients. We refused to ship "any old crap clip" tool, which is why it took so long. It's free for everyone on the business tier and above, and it's Lyndsay's Friday night sorted (her, the puppy, and a clipping tool).8. Make your shorts shorterThe biggest short form mistake: padding a seven second point out to 59.999 seconds because "it's got to be full of value". It's like a comedian explaining the punchline after delivering it; the moment the value lands and the question is answered, stop. A seven second short that nails the point beats a stretched sixty second one every time.Hook of the day: "Here's the only video you need to watch if you want to [goal]"Here's the only video you need to watch if you want a million views on your next video, or to turn long form into short form clips. It works because "the only video" cuts through the overwhelm of a thousand competing tutorials. And remember today's lesson: bring the energy, test emphasising different words, and embrace feeling silly. People love...
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    31 分
  • 6 Big Mistakes That Ruin Your Video Content

    6 Big Mistakes That Ruin Your Video Content
    2026/08/06
    Welcome to episode 13 of the Bingeability Show with Martin Huntbach & Lyndsay Cambridge from Vidonary.com - Plan, record, edit and publish videos for social media and YouTube.If you want to get consistent with your video content, sign up to Vidonary today. Use it to plan, record, edit and publish your videos. Use the desktop and mobile app to speed up your content creation.1. What Holly Willoughby's YouTube launch teaches us (with love)After twenty years of morning TV, Holly's first YouTube video landed as an overproduced, fifty minute, nineties-style Saturday night show: staged kitchen set, celebrity knocking at the door, trying to be an in-depth interview and a morning show at once while cooking pasta. On ITV she competed with the BBC and Channel 4; on YouTube she's competing with everyone, and viewers are far more fickle. We say this with a pinch of salt because nobody nails episode one, but honestly? We just wanted Holly on a sofa in jeans with a cup of tea and a biscuit.2. Mistake one: overproducing your videosOverproduced content takes too much time, costs too much money, and therefore doesn't happen often enough. That's exactly why raw, talking-head, iPhone-in-the-car style videos perform so well: you can actually do more of them. Case in point: this show is filmed in a multi-purpose room with a broken fake plant behind us, and Martin might be wearing pyjama shorts. You'd never know.3. Mistake two: not niching your contentMorning TV could be cooking plus interviews plus news because we only had five channels (we remember the Spice Girls launching Channel 5, we're that old). On YouTube, the cooking person cooks and Stephen Bartlett just talks; a niche within a niche within a niche wins, and it makes your channel bingeable because every video links naturally to the next. You don't have to niche your business, just the topic of your video content.4. Mistake three: being inauthentic (and not knowing your strengths)Talking to a camera never feels natural, so picture a specific past client and speak to them. Amelia Dimoldenberg wins by being her gloriously awkward self with every guest; Daniel Priestley and Cody Sanchez lean into making complex things simple. Know your strength and bring it to every video, and beware the expert trap: explaining things in a complicated way because you've forgotten what it's like to be a beginner. (Also: Holly swearing on YouTube wasn't inauthentic, it's just a different platform to 9am telly.)5. Mistake four: copying people who are ten steps aheadCody Sanchez chases views now because her business foundations are already built; copying her strategy as a beginner is a mistake, same as copying Hormozi's cinematic production budget. Daniel Priestley started with an iPhone, one ring light and a sweltering London box room where the air con was too noisy to leave on, and got fifty two videos done in ninety minutes. Ironically, those raw videos often out-performed the polished later ones. Only up your production when the leads and sales justify it.6. Mistake five: creating content without a goalRecording videos just to feed the algorithm means saying things that don't align with your audience or your business. Map out your quarter, work out the big objectives (a launch, a waitlist, a webinar) and reverse engineer the content from there; you'll notice all our content pointing at our September webinar soon, and it's no secret. Weave the CTA naturally through everything and it becomes a constant drip, drip, drip of leads and sales rather than a mad rush.7. Mistake six: not having a hook"Hey guys, I'm just in my garden" is sweet, but it's not a hook, and without one you're placing an awful lot of trust in someone not scrolling. Unless you're famous enough that your face IS the hook (Cody Sanchez can get away with it, you probably can't yet), you need a verbal one, and conversational beats clever: "I wish I'd known this before speaking on stage in front of a hundred people" wins over "here are three top tips" every time.Hook of the day: "People can't [outcome] if they can't [prerequisite]"People can't trust your business if they can't see the person behind it. People can't buy from you if they don't see you online. People can't give you a round of applause if you don't connect with them during your presentation. You're naming their goal and what's blocking it in one line, and it's the perfect on-ramp to your message.Check out Vidonary.com to Plan, record, edit and publish videos for social media and YouTube.Takeaways:The podcast emphasizes the importance of creating content that resonates with your audience to ensure engagement.A significant mistake made by content creators is overly producing their videos, which can detract from authenticity.It is crucial for new content creators to identify a specific niche to effectively target their audience.The discussion highlights that using a conversational tone and relatable hooks can greatly enhance viewer retention.Inadequate planning ...
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    35 分
  • How to Get More Leads Using Content

    How to Get More Leads Using Content
    2026/08/05

    Welcome to episode 12 of the Bingeability Show with Martin Huntbach & Lyndsay Cambridge from Vidonary.com - Plan, record, edit and publish videos for social media and YouTube.

    If you want to get consistent with your video content, sign up to Vidonary today. Use it to plan, record, edit and publish your videos. Use the desktop and mobile app to speed up your content creation.

    1. Views are not the goal, and Hormozi proved it

    It's frustrating to admit, but the content that gets leads and sales is often not the content that gets views. Alex Hormozi's team broadened his topics to chase bigger numbers and his sales dropped, even for his book; when he analysed his six top performing videos for views, they were his worst performers for sales. Any agency can promise millions of views with silly, broad, controversial content. We've generated around a hundred thousand leads for clients in the past eighteen months by deliberately not doing that.

    2. LinkedIn's new AI slop button

    LinkedIn (yes, the platform that used to beg you to rewrite every post with AI) has added a report button for AI slop. We hate slop, but we're also uneasy about users policing users, and it's clearly open to misuse: don't like Jerry? Mark him as slop. The comments are actually worse than the feed now, with automated AI replies landing within seconds of posting, including one millionaire's outsourced AI comment that completely missed a joke. The best protection? Show up on camera, because it's impossible to be accused of being AI when it's your actual face talking. (Though Lyndsay remains scared an em dash will get her reported.)

    3. Video is the number one lead magnet

    A GetResponse study of 800 marketers found video-based lead magnets (think free mini courses or gated trainings) outperform everything else, with written content a close second. It makes sense: when someone watches you talk, they learn your face and voice and start trusting you, which is far harder to achieve in writing. And despite everyone declaring "courses are dead because ChatGPT exists", people aren't devaluing video content; they're just pickier about paying for it. Trust still sells.

    4. The puppy trainer funnel (or: video at every step wins)

    Lyndsay just spent £250 on a puppy course, and the journey is a masterclass: short-form tips led to a gated long-form video on setting up your home, which led to the paid course. He had hundreds of free videos where she could technically learn everything, but they were in the wrong order; the course packaged it up. Could Claude have answered her questions? Sure, but she didn't know what to ask, and no chatbot shows you a man actually handling his own puppies on camera. He was all in on free content, and that conviction made buying inevitable.

    5. Stack your media and aim for a 50% conversion rate

    Google says 10 to 20% is a great landing page conversion rate; we'd be disappointed with under 50, and the difference is stacking: a video on the landing page, a short quiz on opt-in, then written material by email. Match the mechanism to the price too: under twenty quid, skip the lead magnet and sell directly; five to ten grand services need a webinar and email sequence, because nobody goes from a free cheat sheet to a ten thousand pound invoice.

    6. Promise the outcome, not the tips (even without your own case study)

    The biggest mistake across a thousand lead magnets we've reviewed: not being specific about the outcome. "How we grew Daniel Priestley from five thousand to five million views a month" converts; "learn how to use video in your business" doesn't. Promise the six month result of working with you, because people know the download is the first step, not the miracle. No case studies yet? Use "learn how to" instead of "how we", or analyse someone else's success, like Teresa Heath-Wareing brilliantly breaking down how Hormozi made a hundred million from one webinar. Curating how others got results is massively undervalued content.

    Hook of the day: "99% of the time I am [nice thing], but 1% of the time I will not accept..."

    99% of the time I'm a super flexible freelancer, but 1% of the time I will not accept scope creep without a conversation first. It works because it taps into the one thing nobody scrolls past: drama. Grab the popcorn, set up the friction, and get creative with it.

    Check out Vidonary.com to Plan, record, edit and publish videos for social media and YouTube.
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    36 分
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