『Bill Gates, Microsoft, and the Power of a Non‑Exclusive Licensing Deal』のカバーアート

Bill Gates, Microsoft, and the Power of a Non‑Exclusive Licensing Deal

Bill Gates, Microsoft, and the Power of a Non‑Exclusive Licensing Deal

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Explore how Bill Gates turned a modest operating system into the foundation of Microsoft’s dominance by negotiating a non‑exclusive license with IBM. The episode dissects the decision that unlocked an entire PC ecosystem, the risks involved, and the long‑term implications for platform business models. Learn more about your ad choices. Visit megaphone.fm/adchoices
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