In this episode of Big Swing Podcast, Jeremy Funk and Corey are joined by Mark Le Dain, Chief Revenue Officer at Fuelled (fuelled.com), the rapidly growing marketplace transforming how energy, mining, and power companies buy and sell used equipment. A Calgarian by upbringing with a background in investment banking at Barclays and experience scaling both SaaS and consumer fintech businesses, Mark brings a unique perspective on removing friction from one of the world's largest and most complex supply chains. His journey from finance to operating roles reflects a desire for greater ownership and impact, and he now channels that energy into building a platform that is redefining how physical assets are valued, listed, and transacted globally.

The conversation explores Fuelled's origins and its evolution from a relationship-driven brokerage to a tech-enabled marketplace with a powerful moat built on doing the unsexy work. Mark explains how the company catalogs equipment for free, takes on logistics and storage, and even builds roads when necessary to remove friction for clients. He discusses the network effects that make Fuelled sticky, the role of AI in accelerating pricing and cataloging, and the company's expansion into adjacent industries like data centers and mining, where supply chain constraints and accelerated project timelines create urgent demand for available equipment. The discussion also touches on the broader trends shaping energy markets, including the AI race as an energy race, Canada's shifting economic landscape, and why both Alberta and Texas are positioned for a strong decade ahead.

Listen to the full conversation for an inside look at building a marketplace in a traditionally offline industry, the power of focusing on customer friction, and how Fuelled is unlocking billions of dollars in dormant equipment value.