Your branding is so much more than your logo. Long before anyone reads a word on your website or books a call with you, your brand is already forming a first impression, and it's backed by the psychology of how people see, feel, and remember. In this episode, Jen sits down with Erica to learn what branding really is and why it deserves a place in your business. Erica walks through a recent rebrand she led and shares how she approaches the process, from deciding how you want people to feel to evaluating whether your visuals match the quality of what you offer.

What you'll learn:

• What branding is, and why it's about the impression people have before they ever talk to you.
• Why the feeling you want people to have comes before your colors and fonts.
• What goes into a brand guide, and how it keeps your visuals consistent.
• The question to ask yourself to know whether it's time for a refresh.
• How to look at your own brand through the eyes of your ideal client.
• The technical side of a rebrand that is easy to overlook.

Connect with Jen and Erica

We'd love to connect with you. Come join us on social media, grab one of our free resources, or find out more about our businesses.

Jen Howat, Build it Better Communications

builditbetterco.com
Instagram: @jenhowat

Have you hit a plateau in your business but not sure what to do? Fill out the Build it Better Scorecard and see what's working in your business and your greatest opportunities for growth. Your report will score you over 8 areas of business and show your top priorities. Visit https://scorecard.builditbetterco.com to get started.

Erica Bollinger, The Mustard Seed Agency

themustardseedagency.com

Instagram: @themustardseedagency

Every 3rd Monday of the Month, The Mustard Seed Agency hosts a free webinar series related to marketing for small businesses: https://themustardseedagency.com/webinar

Enter your website below to see exactly where you stand in search: https://themustardseedagency.com/seo-analyzer

Find Your Digital Blind Spot. Every small business has one. Find out what's costing you customers and what to fix first: https://tools.themustardseedagency.com/quiz