Beyond the logo - Brand, mission, vision & values
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Beyond the logo - Brand, mission, vision & values
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Ginger Cook and Will Sumser, CFP® kick off season two with a conversation about what truly makes a brand. They talk about why a logo is only one piece of the bigger picture, and how faith, integrity, honesty, positivity, connection, and service shape the way they show up in business and life.
Episode Highlights- This episode's God Wink: Will shares a story from the golf course, where a prayer with a friend became the start of a renewed faith journey and a reminder that God is always in the details.
- Ginger and Will Flip the Script on branding and talk about why the logo is not the brand — it is only a symbol of the mission, values, experience, and legacy behind it.
- Ginger and Will discuss the core values behind Grace & Grit and their businesses, including faith, integrity, honesty, positive attitude, and being a connector.
- The conversation touches on client experience, reputation, doing the right thing when no one is watching, and educating small business owners so they feel less alone.
- Rank It or Roast It: Buc-ee's is ranked — and roasted — in today's Rank It or Roast It segment!
- Ryan Serhant's HEART Method
- Grace & Grit Facebook Page
Hosts: Ginger Cook and Will Sumser, CFP®
Produced by: Jeremiah Isley — Crooked Path Productions
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