In this episode, I’m joined by my very first podcast guest, qualified Canine Coat Esthetician and experienced dog groomer, Martina Waterman.

Martina explains how studying the science of canine skin, coat and product ingredients has transformed the way she approaches grooming—and helped her build greater trust and respect with her clients.

We strip things back to a practical CCE 101, discussing:

• What homeostasis means and why maintaining balance in the skin and coat matters
• The roles of humectants and emollients in grooming products
• Why silicones aren’t necessarily the enemy
• Why conditioner should be used on every dog—even those with sensitive skin
• Whether conditioner really needs to be left on for several minutes
• Why not every dog needs to be shampooed twice
• The risks of stripping too much of the coat’s natural oils
• When a clarifying, protein or degreasing shampoo may be useful
• Why choosing products based purely on breed or coat type can be limiting
• How targeted and spot washing can create a more appropriate bathing protocol
• Some of the common signs groomers may notice when a dog has a recurring skin or yeast problem
• The importance of documenting what we see without stepping beyond our professional role and attempting to diagnose

We also discuss how increasing your knowledge of canine skin and coat can elevate the service you provide, support better conversations with owners and strengthen your position as a knowledgeable pet-care professional.

A fascinating conversation for any dog groomer who wants to understand what the products on their shelves are actually doing—and make more informed choices for the individual dog in front of them.

Find out more about Martina:
Instagram: @martinawatermanofficial
Website: martinawaterman.co.uk
Facebook: @WatermanMartina

Please remember: dog groomers can observe, document and communicate changes in a dog’s skin or coat, but we cannot diagnose medical conditions. Where appropriate, owners should always be advised to consult their vet.

Want to dive deeper?

Watch Karen's free Dog Grooming Business Engine training here and discover the framework behind a business that supports your life instead of consuming it.

Want to build a calmer, more profitable dog grooming business?

The Dog Grooming Business Academy helps ambitious groomers master pricing, marketing, branding and customer experience so they can build a business that works for their life - not the other way around.

Enjoying the podcast?

If you're listening while grooming today, Karen would love to see what you're working on! Share a photo or selfie to your Instagram, Facebook or TikTok Stories, tag @thedoggroomingbusinessacademy, and she'll share your post. At the end of each month, one listener will receive a grooming goodie bag full of treats from some of Karen's favourite brands.

If you enjoy the podcast, please consider following, rating and reviewing the show. It helps more dog groomers discover the business education they never received in grooming school.