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Is your podcast actually helping your business—or are you simply creating more content?

In this episode of They Call Me Mista Yu, I sit down with Megan Dougherty, author of Podcasting for Business: How to Create a Show that Makes a Bottom-Line Difference For Your Company and co-founder of a podcast production agency specializing in profitable podcasts for small businesses, coaches, consultants, and specialized marketing networks.

Megan brings a strategic perspective to podcasting that goes far beyond downloads and audience size.

In 2021, her company developed the Business Podcast Blueprints, a framework for creating and optimizing podcasts around measurable business value.

We talk about what happens when entrepreneurs stop treating their podcast as simply a content channel and start treating it as a business asset.

In this conversation, we explore:

• Why businesses struggle to turn podcasts into revenue
• The difference between a popular podcast and a profitable podcast
• How to choose guests strategically
• Using podcast interviews to build relationships and partnerships
• Turning one episode into multiple pieces of content
• The most important podcast metrics beyond downloads
• How entrepreneurs should think about podcast ROI
• Why audience size isn’t always the most important metric
• How to build a podcast around an actual business objective
• What every entrepreneur should determine before launching—or continuing—a podcast

Whether you’re already podcasting, considering launching a show, or trying to figure out why your existing podcast isn’t producing the results you expected, this conversation offers a practical look at the business behind the microphone.

The Big Question

Is your podcast simply producing content—or is it producing business value?

Our team will choose random (but timely) episodes from our previous three seasons (which are our most popular ever!) to share with our listeners during the slower parts of a long podcast season. We think you will enjoy them! Thanks for listening!

Coffee aficionados and Health Conscious listeners, our show has some new sponsors and they’re offering you the best discounts their stores have. Links are below. Start saving now!

Quantum Squares: Support the show

Are you a guest with a message of hope and faith, overcome tragedy and addiction, creativity, invention, or you just have questions about society and culture? The “They Can Me Mista Yu” brand of podcasts is looking for guests!

Book your interview today: https://www.joinpodmatch.com/theycallmemistayu

Give the shows a listen: https://podcasts.apple.com/us/podcast/they-call-me-mista-yu/id1535535535

Faith. Society & Culture. Your Inspirational Stories. Mental Health. Entrepreneurship. We talk about what matters to you!

Join Mista Yu across our shows:

🎙 Inspiration Station

🎙 They Call Me Mista Yu

🎙 One on One With Mista Yu

🎙 The Men’s Roundtable Series / MRTS Interview Spotlight

If you would like to support the show, here’s how you can do that: https://www.patreon.com/cw/theycallmemistayu and https://buymeacoffee.com/theycallmemistayu