『Beyond the Game: Building Business Through the Super Bowl LXI Source Program』のカバーアート

Beyond the Game: Building Business Through the Super Bowl LXI Source Program

Beyond the Game: Building Business Through the Super Bowl LXI Source Program

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What does it really take to compete for business opportunities surrounding one of the world's largest sporting events?

On this episode of The Bloc Power Hour, host Sarah Harris welcomes four accomplished Black Business Association (BBA) member businesses that have been conditionally accepted into the Super Bowl LXI Source Program, a regional procurement initiative designed to connect event-ready local suppliers with contracting opportunities related to Super Bowl LXI in Los Angeles.

Joining the conversation are:

  • Bianca Vobecky, Founder & President, Vobecky Enterprises
  • Paula Bond, Executive Producer, First Option Entertainment & Film Works
  • Taniya Luckett, CEO, Trutech Logistics
  • Ginger Campbell, CEO, SNAP Productions, Inc.

Together, they discuss their entrepreneurial journeys, what it means to prepare for opportunities of this scale, and how strategic planning, operational excellence, and relationship building position businesses for long-term growth.

Sarah also shares insight into her role on the Super Bowl LXI Source Advisory Council and the Black Business Association's commitment to helping businesses become procurement-ready through education, partnerships, and business development initiatives.

Whether you're an entrepreneur, supplier, or business leader, this episode offers valuable lessons on positioning your company for opportunities that extend far beyond a single event.

Episode Highlights

  • Understanding the Super Bowl LXI Source Program
  • The value of becoming an event-ready supplier
  • Lessons from four accomplished entrepreneurs
  • Building relationships that create future opportunities
  • Supplier readiness and business growth strategies
  • How the BBA supports procurement readiness
  • Why preparation matters even when contracts are not guaranteed
  • Turning visibility into long-term business success

Guest Bios

Bianca Vobecky

Founder & President of Vobecky Enterprises, Bianca Vobecky leads an award-winning certified woman-owned company specializing in construction services, logistics, nationwide trucking, event operations, and infrastructure support. Her company has supported multiple Super Bowls, major infrastructure projects, and nationally recognized public and private sector clients.

Paula Bond

Paula Bond is Executive Producer of First Option Entertainment & Film Works, bringing decades of experience in television, live event production, entertainment, nonprofit leadership, and media production. She is also founder of Know Better to Do Better, a nonprofit empowering young women through leadership development.

Taniya Luckett

Taniya Luckett is CEO of Trutech Logistics, a rapidly growing transportation company and Amazon Delivery Service Partner. Her leadership has created hundreds of jobs while expanding opportunities in logistics, transportation, and workforce development throughout Southern California.

Ginger Campbell

Ginger Campbell is CEO of SNAP Productions, Inc., a nationally respected communications, branding, public relations, and event production firm. With more than three decades of experience, she has produced campaigns and events for leading corporations, nonprofits, government agencies, and major entertainment organizations.

Call to Action

To learn more about the Black Business Association and its programs supporting business growth, procurement readiness, advocacy, and entrepreneurship, visit bbala.org.

Follow @blackbusinessassociation and @blocpowerhour for upcoming episodes, business resources, and community initiatives.

Subscribe to The Bloc Power Hour with Sarah Harris wherever you listen to podcasts.

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