Beyond the Follow: Influential on creator marketing as real media spend
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Beyond the Follow: Influential on creator marketing as real media spend
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In this conversation on The Speed of Culture podcast, Matt Britton talks with Ryan Detert, Founder and CEO of Influential. Ryan details his path from running parody accounts with 30 million followers to building the largest influencer marketing company by revenue. He talks about how data and measurement turned a novelty into an enterprise media channel, the realities of bots and AI slop, and his experience of building a business with your closest friends and family.
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And if you have a question or suggestions for the show, send us an email at suzy@suzy.com
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