This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the global conversation on responsible business. In part three of our four part series, Vincent reflects on Patagonia’s evolution, its approach to marketing and activism, its expansions into film, food, and impact investing, and how the company has navigated questions of authenticity for decades. He also shares how the B Impact Assessment influenced Patagonia’s decisions and what the future looks like as the next generation leads.

View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

Originally recorded in 2019, Patagonia’s Vincent Stanley joins host Ryan Honeyman (for part two of a four part series) to explore how a small dirtbag climbing company became a global business in service of “saving our home planet.” They dig into Patagonia’s culture, the Bears Ears lawsuit and benefit corporation status, tools for grassroots activists, and what it really means for businesses to take public stands on policy, democracy, and public lands. Vincent also reflects on diversity, equity, and inclusion, the deep links between racism and environmental destruction, and why biodiversity loss may be the defining ecological crisis of our time.

View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture

Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

This episode begins a four-part case study on Patagonia with a conversation on vision and values with Vincent Stanley, Patagonia’s Director of Philosophy. Originally recorded in 2019, the discussion explores how Patagonia’s founding experiences in climbing and environmental activism shaped its long-term purpose and moral orientation.

View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-1-of-4-vision

Becoming a B Corp is only the beginning.
Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values