エピソード

  • 593: Level The Fk Up!
    2025/05/26

    In this powerful and raw episode, Lisa Giles, founder of Straight Out of Cosmo, shares her deeply personal journey from a vocational school hairstylist to salon owner, educator, and industry disruptor. She opens up about overcoming trauma, embracing authenticity, and how hairstyling gave her purpose, healing, and the platform to help others do the same. From launching and closing her first app to building a revolutionary education platform for real-life stylists, Lisa’s story is a masterclass in resilience, mindset, and redefining success in the beauty industry. If you're a beauty pro seeking inspiration, real talk, and tools to grow personally and professionally, this episode is a must-listen.

    WATCH ON YOUTUBE: https://youtu.be/0XYWRL5nFxo

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    FOLLOW LISA GILES

    Instagram: https://www.instagram.com/lifeoflisag/

    Website: https://lifeoflisag.com/

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    43 分
  • 592: Master The Customer Journey
    2025/05/19

    In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer’s journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve!

    JOIN OUR FREE WEB EVENT: https://joinmya.com/from-click-to-chair

    WATCH ON YOUTUBE: https://youtu.be/En41P52Ga-M

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

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    JOIN mya! joinmya.com

    FOLLOW PHOREST SALON SOFTWARE

    Get a Demo: https://www.phorest.com/us/demos/siobhan-mccaffrey/

    Instagram: https://www.instagram.com/phorestsalonsoftware/

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

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    33 分
  • 591: How to Make Six Figures Behind-The-Chair
    2025/05/12

    In today’s episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for building a loyal, high-spending clientele that keeps coming back and spends more each visit. If you’re a salon owner who wants your team to boost retention and retail sales, this is the episode to share!

    WATCH ON YOUTUBE: https://youtu.be/MNoLaC9dG0o

    GET MY BOOK!

    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

    POWERED BY:

    JOIN mya! joinmya.com

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

    Qnity’s “The Fill” Conference

    Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

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    29 分
  • 590: A Simple Lesson in Curls
    2025/05/05

    We are joined today by global educator and curl specialist Aaron Scott Lacy, who shares his powerful industry journey and the mindset that’s helped him rise without needing external validation. Aaron opens up about what balance looks like in his life, how he defines true success, and the intentional approach he brings when teaching groups of all sizes and experience levels. Whether you’re a seasoned pro or new behind the chair, this conversation offers rich insight into serving guests with all hair types. If your salon is committed to excellence in textured hair service, this is a must-listen.

    WATCH ON YOUTUBE: https://youtu.be/nrUHfDYjpJc

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    FOLLOW AARON SCOTT LACY
    Website: https://www.aaronscottlacy.com/

    Instagram: https://www.instagram.com/aaronscottlacy/

    Email: aaronscottlacy@gmail.com

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

    Qnity’s “The Fill” Conference

    Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

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    42 分
  • 589: Raising Prices The Right Way
    2025/04/28

    In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical insights and surprising truths. Whether you're nervous about raising your prices or just want to fine-tune your value proposition, this episode will change how you think about your worth—and how you communicate it.

    WATCH ON YOUTUBE: https://youtu.be/ECnAkHo8sr8

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    FOLLOW IVAN ZOOT

    Instagram: https://www.instagram.com/ivanzoot/

    Website: https://www.ivanzoot.com/

    Books: https://www.ivanzoot.com/educational-materials

    GIFTS

    GET A FREE SOCIAL MEDIA [CTA] AUDIT

    https://joinmya.com/social-media-audit

    GET A FREE AUDIT OF YOUR WEBSITE

    https://joinmya.com/sticky-website-audit

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

    Qnity’s “The Fill” Conference

    Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

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    42 分
  • 588: The Successful Have This in Common
    2025/04/21

    Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity.

    WATCH ON YOUTUBE: https://youtu.be/Rg94f5gXfdM

    POWERED BY:

    JOIN mya! joinmya.com

    GIFTS

    GET A FREE SOCIAL MEDIA [CTA] AUDIT

    https://joinmya.com/social-media-audit

    GET A FREE AUDIT OF YOUR WEBSITE

    https://joinmya.com/sticky-website-audit

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

    Qnity’s “The Fill” Conference

    Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

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    23 分
  • 587: Be a 6-Figure Booker!
    2025/04/14

    Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a stylist striving to hit new income goals or a salon owner looking to elevate your team's performance, this conversation is packed with game-changing insights. Justin breaks down the essential elements—attitude, presentation, consistency, and more—that separate top earners from the rest. But it's not just about what you do; it’s about how you show up, how you connect, and how you build a thriving, loyal clientele. If you’re serious about taking your career to the next level, don’t miss this episode!

    WATCH ON YOUTUBE: https://youtu.be/Ra9DR5mhX5Y

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    FOLLOW JUSTIN GOLD!
    Instagram: https://www.instagram.com/risecoachingconsulting/

    Website: https://risecc.com/

    GIFTS

    GET A FREE SOCIAL MEDIA [CTA] AUDIT

    https://joinmya.com/social-media-audit

    GET A FREE AUDIT OF YOUR WEBSITE

    https://joinmya.com/sticky-website-audit

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

    Qnity’s “The Fill” Conference

    Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

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    43 分
  • 586: Efficient, Intentional, and Revs Your Spirit Up!
    2025/04/07

    Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a more efficient way to color hair, J’s insights will light you up. He’s not only a master of his craft but a passionate advocate for ensuring hairdressers feel seen, heard, and equipped with the tools to thrive. His energy is contagious, his expertise is unmatched, and his mission is clear—helping you work smarter, not harder, so you can optimize your life behind the chair. Don't miss this empowering conversation!

    WATCH ON YOUTUBE: https://youtu.be/sYZ1bsNI2NA

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    FOLLOW J LADNER!

    Instagram: https://www.instagram.com/itsmrjladner/

    Website: https://www.jladner.com/

    No Stylist Left Behind Podcast: https://www.jladner.com/podcast

    GIFTS

    GET A FREE SOCIAL MEDIA [CTA] AUDIT

    https://joinmya.com/social-media-audit

    GET A FREE AUDIT OF YOUR WEBSITE

    https://joinmya.com/sticky-website-audit

    LET’S CONNECT!

    BTT Instagram: https://www.instagram.com/beyondthetechnique

    MYA Instagram: https://www.instagram.com/join_mya/

    SPONSORS

    Join the PBA: https://www.probeauty.org/

    Join the ‘Smarter Room’ Mastermind with Jay Williams!
    Click Here to Learn More: https://thejwco.com/a-smarter-room/

    Qnity’s “The Fill” Conference

    Visit fillbyqnity.com and use code MYA20 for 20% off your registration!

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    30 分