In this powerful and raw episode, Lisa Giles, founder of Straight Out of Cosmo, shares her deeply personal journey from a vocational school hairstylist to salon owner, educator, and industry disruptor. She opens up about overcoming trauma, embracing authenticity, and how hairstyling gave her purpose, healing, and the platform to help others do the same. From launching and closing her first app to building a revolutionary education platform for real-life stylists, Lisa’s story is a masterclass in resilience, mindset, and redefining success in the beauty industry. If you're a beauty pro seeking inspiration, real talk, and tools to grow personally and professionally, this episode is a must-listen.

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In this episode, we welcome Siobhan McCaffrey from Phorest Salon Software to uncover what truly goes through a client’s mind before they book with a new salon. She shares the crucial metrics that signal why some salons stall in growth—and how to fix the breakdowns in your buyer’s journey before they hurt your bottom line. Plus, stick around until the end to hear how you can join our FREE exclusive event designed to help you stay ahead of the curve!

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WATCH ON YOUTUBE: https://youtu.be/En41P52Ga-M

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Join the PBA: https://www.probeauty.org/

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/

In today’s episode, our founder and host Kati Whitledge reveals how beauty pros can earn six figures by mastering the business side of being behind the chair. She shares proven strategies for building a loyal, high-spending clientele that keeps coming back and spends more each visit. If you’re a salon owner who wants your team to boost retention and retail sales, this is the episode to share!

WATCH ON YOUTUBE: https://youtu.be/MNoLaC9dG0o

GET MY BOOK!

From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book

POWERED BY:

JOIN mya! joinmya.com

LET’S CONNECT!

BTT Instagram: https://www.instagram.com/beyondthetechnique

MYA Instagram: https://www.instagram.com/join_mya/

SPONSORS

Join the PBA: https://www.probeauty.org/

Join the ‘Smarter Room’ Mastermind with Jay Williams!
Click Here to Learn More: https://thejwco.com/a-smarter-room/

Qnity’s “The Fill” Conference

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