Choosing a company name sounds simple — until you actually have to do it.
In this episode, I walk you through 10 essential questions you should ask yourself before you commit to a name.

We’ll talk about:

• whether your service or product should be part of the name,

• when it makes sense to use your own last name (and when it doesn’t),

• how domain availability and name length can affect your clicks,

• how to check for trademarks and social media handles,

• and why the name has to feel right to you personally.

By the end, you’ll know how to find a name that’s memorable, strategic, and future-proof — one you’ll still love years from now.

Tune in if you’re starting a new business, planning a rebrand, or just want to make sure your brand name actually works for you, not against you.

Hiring a markeitng agency? Check out the three things you shouldn't be outsourcing to it.

If you have to explain your website — you’ve already lost.

In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B.

When visitors land on your page, they decide within seconds whether to stay or leave.
If they don’t immediately understand:

• Who you are

• What you do

• How you can help them
  they’ll simply go back to Google — and Google will notice that too.

A story about Netflix’s early days: they tried to sell and rent DVDs. The result? Confused customers. Once they focused on just one clear service — rentals — their growth took off.

Takeaway:
Make your homepage crystal clear. Include:
✔ What you do
✔ Who you help
✔ A strong CTA (like “Get a quote” or “Book a call”)
✔ Social proof to build trust

This time we'll be talking about a situation when it's better not to invest in marketing, as it can ruin your reputation and your company.

In this episode of the "Beyond Marketing" podcast, I had the pleasure of speaking with Sascha Fahrbach, a journalist and media personality, live from the European Parliament in Strasbourg.

We explored the importance of personal branding for politicians, highlighting how leaders like Estonia's former Prime Minister, Kaja Kallas, and Hungary's Viktor Orbán leverage media to shape their public image.

Sascha provided valuable insights into the evolving world of political communication, from the power of social media to the balance between authenticity and professionalism.

Whether you're in politics or business, this episode sheds light on how personal branding is key to standing out and achieving success.

In this episode, we explore key strategies for negotiating in B2B environments. Learn how to:

• Prepare effectively and build trust.
• Leverage your value proposition.
• Handle objections with confidence.
• Close deals that foster long-term partnerships.

Ideal for marketing professionals and B2B sales teams looking to enhance their negotiation skills.

Tune in for actionable insights!

5 marketing activities you should start with, when trying to sell a new, innovative product.

Spoiler: educating the market is not one of them.

The tool I mention: https://leadinfo.com/?fpr=rodin

Dive into the clandestine world of Google's search algorithm in this episode of "Beyond Marketing." Discover the intricate mechanics of the code that dictates the vast landscape of online content. What is Google's ultimate goal with its ever-evolving algorithm, and how does it determine the fate of every piece of content on the internet? We'll unravel the principles behind creating content that not only resonates with audiences but also aligns with the search giant's complex criteria. From understanding the core of how the algorithm functions to mastering the art of content that Google 'likes,' this episode is a treasure trove for anyone looking to navigate the enigmatic waters of SEO. Tune in to unlock the secrets of one of the most powerful digital gatekeepers of our time.