In this episode of the Beyond Marketing Podcast, I share my top 5 most recommended books on marketing and sales — plus why these titles go far beyond tactics and can genuinely change the way you think, work, and communicate.

These books are perfect for anyone working in marketing, sales, customer support, business development, or running their own company. Each one shaped the way we build relationships with clients, structure communication, and grow our business.

These books aren’t just about business — they’re about clarity, influence, empathy, and becoming a better communicator in every area of life.

AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?”

In this episode, we break down the key factors that influence how AI tools evaluate, rank, and suggest companies. You’ll learn:

• How AI gathers data about your brand — and why traditional SEO is no longer enough.

• The surprising role of social media presence in how AI categorizes and surfaces businesses.

• Why being active across multiple platforms dramatically increases your “AI discoverability.”

• How to structure your content so AI models understand who you are, what you do, and why you’re trustworthy.

• The importance of consistency, clarity, and expertise signals — and how they influence AI recommendation engines.

• What companies that already get recommended frequently have in common (and how you can replicate it).

• Small optimizations you can implement right now to improve your visibility inside AI tools.

Whether you run a small business or a fast-growing brand, understanding how AI “sees” your company is becoming as important as understanding Google a decade ago.

If you want your company to stand out, be recommended more often, and attract customers who are already highly intent-driven — this episode is your roadmap.

We explore the three things every business should never delegate — no matter how good the agency pitch sounds. From sales and customer support to authentic content creation, we talk about what happens when companies try to outsource what makes them human. It’s a conversation about control, credibility, and the real cost of convenience.
Tune in if you’ve ever wondered where to draw the line between marketing and the heart of your business.

Let’s be honest — not every marketing agency plays fair.

In this episode of Beyond Marketing, we'll break down the three biggest sins of marketing agencies that every business owner should watch out for.
I’ve seen it all — the fake reports, the contracts that trap you, and the broken promises that destroy trust.

We’ll talk about:
1️⃣ Agencies that sell illusions instead of results.
2️⃣ Those that lock clients in with shady, auto-renewing contracts.
3️⃣ And the ones that simply don’t deliver what they promised.

I’ll share real stories from clients who’ve been burned — and what to look for so it doesn’t happen to you.
Because good marketing isn’t about buzzwords or smoke and mirrors — it’s about honesty, reliability, and results you can actually see.

🎧 Tune in to Beyond Marketing and learn how to protect your business from the industry’s biggest traps.

Everyone talks about quality — but what if quality isn’t what really matters?

In this episode, Dmitry Andrzej Rodzin challenges one of the biggest myths in business: that quality alone wins clients.
Through real-life stories and sharp insights, he explains why timeliness and communication often matter more than perfection itself.

Because a flawless product delivered too late is worthless — just like a perfect wedding cake arriving two days after the wedding.

You’ll learn:
✅ Why “being perfect” can actually kill your reputation
✅ How good communication can save you even when things go wrong
✅ Why trust and reliability beat craftsmanship every single time

Quality is your entry ticket — but speed and clarity are what keep you in the game.

🎧 Listen now and discover why being on time is the new quality.

Choosing a company name sounds simple — until you actually have to do it.
In this episode, I walk you through 10 essential questions you should ask yourself before you commit to a name.

We’ll talk about:

• whether your service or product should be part of the name,

• when it makes sense to use your own last name (and when it doesn’t),

• how domain availability and name length can affect your clicks,

• how to check for trademarks and social media handles,

• and why the name has to feel right to you personally.

By the end, you’ll know how to find a name that’s memorable, strategic, and future-proof — one you’ll still love years from now.

Tune in if you’re starting a new business, planning a rebrand, or just want to make sure your brand name actually works for you, not against you.

Hiring a markeitng agency? Check out the three things you shouldn't be outsourcing to it.

If you have to explain your website — you’ve already lost.

In this episode of Beyond Marketing Podcast we talk about why clarity is the foundation of an effective website — especially in B2B.

When visitors land on your page, they decide within seconds whether to stay or leave.
If they don’t immediately understand:

• Who you are

• What you do

• How you can help them
  they’ll simply go back to Google — and Google will notice that too.

A story about Netflix’s early days: they tried to sell and rent DVDs. The result? Confused customers. Once they focused on just one clear service — rentals — their growth took off.

Takeaway:
Make your homepage crystal clear. Include:
✔ What you do
✔ Who you help
✔ A strong CTA (like “Get a quote” or “Book a call”)
✔ Social proof to build trust