In this episode of the Beyond Marketing Podcast, I share my top 5 most recommended books on marketing and sales — plus why these titles go far beyond tactics and can genuinely change the way you think, work, and communicate.

These books are perfect for anyone working in marketing, sales, customer support, business development, or running their own company. Each one shaped the way we build relationships with clients, structure communication, and grow our business.

These books aren’t just about business — they’re about clarity, influence, empathy, and becoming a better communicator in every area of life.

AI tools like ChatGPT, Perplexity, and Copilot are quickly becoming the new search engines — and they’re already shaping how customers discover brands, choose vendors, and make buying decisions. The question is no longer “Should my company care about AI?” but rather: “What can I do so these AI systems actually recommend my business?”

In this episode, we break down the key factors that influence how AI tools evaluate, rank, and suggest companies. You’ll learn:

• How AI gathers data about your brand — and why traditional SEO is no longer enough.

• The surprising role of social media presence in how AI categorizes and surfaces businesses.

• Why being active across multiple platforms dramatically increases your “AI discoverability.”

• How to structure your content so AI models understand who you are, what you do, and why you’re trustworthy.

• The importance of consistency, clarity, and expertise signals — and how they influence AI recommendation engines.

• What companies that already get recommended frequently have in common (and how you can replicate it).

• Small optimizations you can implement right now to improve your visibility inside AI tools.

Whether you run a small business or a fast-growing brand, understanding how AI “sees” your company is becoming as important as understanding Google a decade ago.

If you want your company to stand out, be recommended more often, and attract customers who are already highly intent-driven — this episode is your roadmap.

We explore the three things every business should never delegate — no matter how good the agency pitch sounds. From sales and customer support to authentic content creation, we talk about what happens when companies try to outsource what makes them human. It’s a conversation about control, credibility, and the real cost of convenience.
Tune in if you’ve ever wondered where to draw the line between marketing and the heart of your business.