Beyond Borders: Spirituality, Partnerships & the Future of South Asian Music (Part 1)
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Beyond Borders: Spirituality, Partnerships & the Future of South Asian Music (Part 1)
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In Part 1 of Chapter 3 of The Evolution of South Asian Music, Akhila Shankar and Roochay Shukla unpack the people, partnerships and cultural exchange shaping the future of South Asian music.
Joining them are Jaddan Comerford, Founder & CEO of UNIFIED Music Group, and Sidhartha Todi, Founder of STARtist Management and 7Entertainment. Together, they discuss how an Australia–India partnership evolved into UNI7IED, why artist development matters more than ever, and what it really takes to build music that travels across borders.
The conversation also explores Jaddan's personal connection to India, the role of cultural curiosity in building international businesses, and why unexpected artists and genres are beginning to reshape the global music landscape.