『Between Two COO's with Michael Koenig』のカバーアート

Between Two COO's with Michael Koenig

Between Two COO's with Michael Koenig

著者： Michael Koenig
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Between Two COOs is hosted by veteran COO Michael Koenig and brings together Chief Operating Officers, executives, and business leaders to share real insights on operations, leadership, scaling, AI, and execution. Featuring COOs from companies like LVMH, Vodafone, Automattic, Lime, JumpCloud, Grafana Labs, and Cotopaxi, plus top VCs like Brad Feld and Seth Levine. Whether you're a COO, VP of Ops, founder, or aspiring operator — this is the podcast for people who actually run companies. New episodes weekly. betweentwocoos.com | b2coos.com2021 Between Two COO's マネジメント マネジメント・リーダーシップ リーダーシップ 出世 就職活動 経済学
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  • Joe Yaffe, COO at Cowboy Space, on Whether Data Centers in Space Are Cheaper

    Joe Yaffe, COO at Cowboy Space, on Whether Data Centers in Space Are Cheaper
    2026/08/18

    Part 2 of 2. Part 1 is here: https://betweentwocoos.com/65

    In part 1, Joe Yaffe explained how an orbital data center works. This time, the question is
    whether it works as a business.

    In this episode, Joe and Michael discuss:

    • Why Cowboy Space measures itself in cost per GPU hour, not cents per kilowatt hour
    • Why a lot of new space companies are run by technologists who aren't asking if it's a business
    • What has to go right to raise the billions this needs beyond the first $365 million
    • Why the perfect rocket engine is designed to sit on the balance point of failure
    • How being your own only customer changes what a failed launch costs you
    • Six-year chip life, and why you stop caring that you can't reach them
    • The seven-year wait for a data center in Northern Virginia
    • Which agencies regulate an orbital data center, including the FDA
    • Why hiring, not physics, sits at the top of his list
    • The December 2028 launch date the whole company runs against

    About Joe:
    Joe Yaffe is COO and chief legal officer at Cowboy Space, which is building data centers
    that run in orbit. He spent 31 years practicing law in Silicon Valley, fifteen of them at
    Latham & Watkins and the rest at Skadden, where he was managing partner of the Palo Alto
    office. He studied ancient Greek in college.

    Connect with Joe:

    • LinkedIn: https://www.linkedin.com/in/josephyaffe/

    Connect with Michael:

    • LinkedIn: https://www.linkedin.com/in/michael-koenig514
    • Building Helm: https://helmapp.ai

    Subscribe to Between Two COOs:

    • Apple Podcasts: https://podcasts.apple.com/us/podcast/between-two-coos-with-michael-koenig/id1596195041
    • Spotify: https://open.spotify.com/show/4OQY2oizo3rWUlwhmtdpSi
    • Newsletter: https://betweentwocoos.com
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    36 分
  • Joe Yaffe (Cowboy Space): From Big Law to Orbit, Part 1 of 2

    Joe Yaffe (Cowboy Space): From Big Law to Orbit, Part 1 of 2
    2026/08/11

    Part 1 of 2. Part 2 drops later this week.

    Joe Yaffe had climbed as high as the ladder goes. Fifteen years at Latham & Watkins,
    then Skadden, managing partner of the Palo Alto office, 31 years advising founders and
    CEOs. By his own account, his idea of a midlife crisis was moving from one mega law firm
    to another. Then Baiju Bhatt stepped away from Robinhood, Joe asked what was next, and
    the answer was space lasers.

    In this episode, Joe and Michael discuss:

    • Why switching law firms counted as a midlife crisis, and what that says about risk
    • The three traits Joe saw in every successful founder across 31 years of client work
    • The easy button for a lawyer, and why he calls it second grade lawyering
    • One way doors and two way doors, with a real one from Cowboy Space
    • Getting to an undergraduate understanding of rocket science in about a year
    • How data centers in space actually work, explained without an engineering degree
    • Why the second stage of the rocket becomes both the data center and the radiator
    • Why none of it breaks the laws of physics

    About Joe:
    Joe Yaffe is COO and chief legal officer at Cowboy Space, which is building data centers
    that run in orbit. He spent 31 years practising law in Silicon Valley, fifteen of them at
    Latham & Watkins and the rest at Skadden, where he was managing partner of the Palo Alto
    office. He studied ancient Greek in college.

    Chapters
    00:00 Cold open
    01:11 Introduction
    02:27 Thirty-one years, and a very small midlife crisis
    04:03 Meeting Baiju Bhatt
    05:13 "I thought I would die at my desk"
    05:31 Space lasers
    06:34 "If you do it, I'll come join you"
    07:32 What twenty years beside founders teaches you
    09:13 The eight billion people rule
    11:46 Second grade lawyering
    13:26 Tapping the brakes and hitting the accelerator
    14:33 One way doors and two way doors
    17:14 "Be careful with the rations"
    18:13 Zero to rocket science in a year
    19:45 "I'm the liberal arts guy in the room"
    22:03 Acronyms, and blowing a fastball by you
    23:27 Advice for anyone standing at the fork
    26:37 The best advice he got before he jumped
    29:29 How Cowboy Space works, explained for the rest of us
    31:05 Asimov wrote about this in the 1940s
    35:27 Turning the second stage into the data center
    36:30 The radiator epiphany
    37:50 Cheaper than Earth, or it's a science project
    39:29 Why they're building their own rocket
    43:54 Chips, cooling, and NVIDIA
    45:54 "We're not breaking any laws of physics"
    47:50 Four companies at once
    50:37 Nuclear reactors on the moon

    Resources mentioned:

    • Cowboy Space: https://cowboyspace.com
    • I, Robot by Isaac Asimov, which collects "Reason", the 1941 short story on beaming power
      from orbit: https://www.amazon.com/dp/055338256X

    Connect with Joe:

    • LinkedIn: https://www.linkedin.com/in/josephyaffe/

    Connect with Michael:

    • LinkedIn: https://www.linkedin.com/in/michael-koenig514
    • Building Helm: https://helmapp.ai

    Subscribe to Between Two COOs:

    • Apple Podcasts: https://podcasts.apple.com/us/podcast/between-two-coos-with-michael-koenig/id1596195041
    • Spotify: https://open.spotify.com/show/4OQY2oizo3rWUlwhmtdpSi
    • Newsletter: https://betweentwocoos.com
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    53 分
  • Riikka Söderlund, Katana COO, on Why AI Won't Know Your Product Exists

    Riikka Söderlund, Katana COO, on Why AI Won't Know Your Product Exists
    2026/07/29
    Riikka Söderlund is the chief operating officer at Katana Cloud Inventory, a Finland-based platform that helps small product businesses run inventory, manufacturing, and multi-channel sales. She and host Michael Koenig discuss how AI search is affecting product discovery, why an out-of-stock product is invisible to an AI chat, and why she thinks marketing is an underused path to the COO seat. Along the way: six-week sprints instead of quarters, why Katana opened its API while SAP closed theirs, and the brand that discovered it had been selling at a loss. Why marketing is an underrated path to the COO seat, and what narrative building does for an operator that sales training does notThe six-week sprint, why four weeks is too short and eight is too long, and how she bridges the gap between a key result and an actual plan of executionProduct metadata as the new SEO, and why an out-of-stock product does not get surfaced by AI search at allThe Shopify earnings-call number: AI referral traffic to Shopify stores grew 13-fold quarter over quarterWhy Katana opened its API to any AI the customer chooses while SAP closed theirs, and why she frames that as a values choice about who owns inventory dataThe brand that did not know its cost of goods sold was negative, and the one that found $40,000 of inventory it had misplaced Riikka Söderlund is the chief operating officer at Katana Cloud Inventory, where she runs the commercial side of the business. She spent two decades in marketing, starting in Helsinki ad agencies, then a decade in consumer marketing, before joining Katana as VP of marketing and later CMO. She studied communications, and she credits narrative building as the skill that carried across from marketing into operations. Katana serves merchants in over 70 countries, with more than $3 billion in gross merchandise value flowing through the platform. Chapters 0:00 Cold open1:04 Introducing Riikka Söderlund and Katana2:12 From Helsinki PR to Vogue and Oprah3:55 Why old-era marketing skills became rare6:05 What COOs should learn from marketers7:24 Storytelling, listening, and internal communication10:37 Founder gravitas versus learned operator skill11:53 Training to be a COO before the title14:15 Running Katana day to day15:22 Goal setting and the six-week sprint19:16 Physical goods, SAP, and the market gap25:01 The golden era of creativity and branding30:35 Product metadata is the new SEO33:44 AI search and the internet economy36:33 Opening the API while SAP closed theirs38:06 Training for product management42:02 The brand that didn't know it was losing money43:43 Harry Potter and the invisible inventory Mentioned in this episode Katana Cloud Inventory: https://katanamrp.comShopify: https://www.shopify.comSAP: https://www.sap.comSalesforce: https://www.salesforce.comGong: https://www.gong.ioLovable: https://lovable.devClaude Code: https://claude.com/product/claude-codeCannes Lions: https://www.canneslions.com Connect with Riikka LinkedIn: https://www.linkedin.com/in/riikkasoderlund/Katana Cloud Inventory: https://katanamrp.com Connect with Michael LinkedIn: https://www.linkedin.com/in/michael-koenig514Building Helm: https://helmapp.ai Subscribe to Between Two COOs Apple Podcasts: https://podcasts.apple.com/us/podcast/between-two-coos-with-michael-koenig/id1596195041Spotify: https://open.spotify.com/show/4OQY2oizo3rWUlwhmtdpSiNewsletter: https://betweentwocoos.com
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    45 分
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