Content is everywhere, and AI makes it easier than ever to create. But what should brands actually be producing?
In the first episode of Between the Briefs, commercial photographer Steph joins Oliver Craddock to explore visual identity, authenticity and the changing role of creatives in an AI-driven world.
Steph also shares stories from over 20 years in the industry, including creating an underwater campaign for Robert Welch and standing in a fast-flowing river with a £25,000 camera.
Discover what really happens between the brief and the finished result.
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2026/09/1732 分