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Between Over & Next

著者： Holli Ehrlich & Robert Allen
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  • Welcome to "Between Over & Next", the podcast where married couple Holli and Robert will inspire you to live more mindfully and find joy in the present moment. Join them on their journey as they discuss the challenges, rewards, and the culmination of everything wonderful and spectacular in love, life, family, and business. In each episode, they share ideas, insights, and personal stories highlighting decades of valuable lessons learned personally and professionally. They also interview experts and thought leaders to gain a deeper understanding of how to embrace what you’re passionate about doing, and then never stop doing it. Whether you're looking to reduce fear, take more risks, settle less, increase happiness, or simply learn how to experience a more fulfilling life, "Between Over & Next" has something for everyone. So, tune in and join Holli and Robert as they explore the space between what was, what is, and what's to come.
    2024
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  • Living a Happy and Fulfilled Life As An Entrepreneur

    Living a Happy and Fulfilled Life As An Entrepreneur
    2024/04/23
    In today's rapidly evolving world, the concept of a lifelong career is no longer the norm. The journey between where we are, where we have been, and where we want to be can often seem like a complex maze. However, as the insightful podcast "Between Over and Next" reveals, it also offers a rich space full of possibilities for personal and professional growth. Hosts Holli and Robert introduce us to the inspiring story of Shannon Mayernik, who at 41, discovered her passion for herbalism and transformed her life by leaving the confines of a loathed publishing job to create a business bursting with purpose. Shannon reminisces about the pivotal moment that shifted her career trajectory - a spontaneous visit to a local farm that led to her epiphany and decisive career shift from a twelve-year stint in publishing to pursuing herbalism. The narrative unfolds as she shares her explorations in herbalism and the joys of working harmoniously with nature. Shannon deconstructs the idea of plant medicine, touching upon how common herbs like ginger, lemon balm, and chamomile can be used as natural remedies for the body's well-being. This podcast episode illustrates the power of embracing one's true calling and how nature, entrepreneurship, and personal well-being can intertwine to foster a meaningful life. Key Takeaways Shannon Mayernik took a significant leap from a career in publishing to founding her own herbalism business, emphasizing the importance of following one's passion.Plant medicine and herbalism offer natural alternatives to conventional medication for common ailments such as colds, sleep issues, and digestive troubles.Herb gardening can be both a therapeutic pastime and a sustainable way to cultivate personal health remedies.Educating oneself and being financially pragmatic are crucial when transitioning to a passion-led career.Starting small and growing one's passion for natural health into a business is possible with dedication, patience, and support. Shannon Mayernik Quotes: "I went to a local farm just to pick up eggs in the morning. And as I was driving out, it just hit me. I said I had to quit my job. This is not what I want to do.""I followed my passion. I fell in love with herbalism and really just followed it." "You don't want to just grow all of these plants and then come fall, they die. You want to be using them throughout the year.""Dandelions? Everyone looks at it as a weed. It's not a weed. It could be used medicinally from flower to root. And it's great for your digestive system. It's good for immunity, it's good for the liver.""You're always going to be thinking about work... It just comes with owning your own business." About Shannon Mayernik Shannon is an herbalist and plant medicine maker who started her green journey back in 2012. She graduated from Chestnut School of Herbal Medicine and became an herbalist under the apprenticeship of Robin Rose Bennet. Shannon graduated from the Academy of Culinary Nutrition in 2015 and became a Master Food Preserver in 2019. In 2022, Shannon became a Level 1 Certified Aromatherapist through the School for Aromatic Studies & in 2024, Shannon became a Flower Essence Practitioner. In 2015 she launched Mayernik Kitchen with her husband Matt, a Modern Day Herbal Apothecary in Pompton Plains, NJ. They are committed to producing pure herbal preparations and educating others on the art of growing and making medicine from plants. They offer a wide spectrum of plants and herbal medicines, integrating and preserving the sacred bounty. They create more than 75 products, created from many of the herbs sourced from their New Jersey farm. Courses Learn about gardening, growing flowers, & maintaining house plantsHerb Farmer Apprenticeship The Mayernik Kitchen Table embraces natural wellness and sustainability while enjoying video lessons, live events, conversations, and Q&A sessions
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    34 分
  • Standing Out in a Competitive Market: Strategies for Building a Unique Brand

    Standing Out in a Competitive Market: Strategies for Building a Unique Brand
    2024/04/16

    In this episode of "Between Over & Next," hosts Holli and Robert sit down with Jill Frechtman to delve into her journey from creating a popular office party snack to becoming the powerhouse behind a nationally admired gourmet brand, Fretzels. The episode promises a blend of personal storytelling, practical advice, and inspiring entrepreneurial insights that are bound to engage listeners from various walks of life.

    Known for her innovative approach to marketing and her expertise in branding, Jill articulates the challenges and triumphs of starting and scaling a business, touching on key moments such as receiving overwhelming support and the serendipitous feature on Daily Candy that skyrocketed her sales. She provides a candid look into the evolution of a business, the strategies deployed to thrive in the competitive market, and the bittersweet but necessary decision to close the doors to her venture. As a bonus, listeners will gain an understanding of how personal experiences and professional expertise can pivot to seize new opportunities and guide others.

    Key Takeaways:
    1. Jill Frechtman shares her story of transitioning from advertising to entrepreneurship, building the Fretzels brand from scratch.
    2. Serendipitous opportunities, such as being featured in Daily Candy, can significantly boost a new business.
    3. Transitioning a product from direct sales to retail requires a rethinking of packaging, branding, and distribution strategy.
    4. The importance of excellent customer service and personal touches in building brand loyalty and standing out in the marketplace.
    5. Closing a business can be a complex emotional journey, yet the experience gained is invaluable for future endeavors and mentoring others.
    Jill Frechtman Quotes:

    “I never invented chocolate-covered pretzels, but nobody was marketing it as a high-end gourmet gift item."
    "I just leaned into what I knew and what was available to me when I started."
    "Say yes and figure it out later."
    "Attention to detail is really important. It's the little things that are important."
    "People just want to be seen and heard and understood."
    "I certainly knew nothing about the food industry."

    About Jill Frechtman

    Jill Frechtman is an award-winning entrepreneur turned brand strategist and trusted startup advisor. Her journey from advertising to entrepreneurship embodies the spirit of resilience and reinvention.

    Inspired by the acclaim her homemade chocolate pretzels received at an office holiday, Jill launched Fretzels by Jill in 2005 as an online gift business for just $300. Her creative ingenuity propelled Fretzels into a nationally recognized brand, featured on The Today Show and in The Wall Street Journal. Navigating the challenges of the 2008 recession, Jill pivoted to wholesale distribution and secured retail partnerships with Nordstrom, The Fresh Market, and various independent specialty food shops.

    Beyond her entrepreneurial success, she played a pivotal role in expanding Chocolate Works, a second-generation chocolate company, into a national franchise. Her roles at organizations like TIGER 21 and Russell Reynolds Associates further honed her branding, marketing, and community engagement expertise.

    Today, as a consultant and educator, Jill shares her insights with aspiring food entrepreneurs, teaching brands to stand out and set themselves up for success. She recently co-founded and launched The Aura Project, a community for women leaders navigating a period of personal reinvention due to a career transition.
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    40 分
  • A Lifetime of Diverse Writing Experiences

    A Lifetime of Diverse Writing Experiences
    2024/04/09
    In this inspiring episode of "Between Over and Next," hosts Holli and Robert sit down with the seasoned writer and journalist, David Noonan, to discuss the transformative journey of a writer across the decades. From the typewriter era to the digital age, David shares the evolution of his writing career and offers profound insights into the art of storytelling, the craft of writing, and the ever-changing landscape of the written word. David unpicks some of the most memorable jobs he's had and how these experiences have shaped his approach to writing. He illuminates the complexity of translating medical and scientific information into accessible, engaging feature articles. Later, he delves into his short stint in screenwriting, describing how it honed his appreciation for visual storytelling. Then, David reminisces about his foray into songwriting - a new boundary in his creativity - and expounds on the exhilarating process of capturing stories within melodies. Key Takeaways Discovering and nurturing your talents early in life can lead to a fulfilling career - David knew he wanted to be a writer since 7th grade.Diverse experiences across various jobs can enrich one's approach to storytelling - from the assembly of toys to screenwriting.The transition from typewriter to digital platforms has opened up more avenues for writers to publish and share their work, lowering barriers to entry.Songwriting presents a unique and mystical form of storytelling that combines personal memories, feelings, and the sensory experience of music.Artificial intelligence is seen as both a potent tool for writers and a non-threat to the inherently human experience at the core of storytelling. David Noonan Quotes "One of the good things about getting older... there's more to write about." - refers to David's treasure trove of experiences to draw upon in his writing. "I learned more outside of these structured systems than I could ever learn in school." - this relates to the wealth of knowledge David has accumulated outside traditional education. "The secret of being a writer is that basically, you spend your life learning." - this emphasizes the continual learning process inherent in a writer's journey. "I just remember things that never happened." - David's unique approach to fiction writing, where he visualizes fictional events with as much detail as memories. "It's so purely creative... when I'm playing my guitar and I'm trying to write a song, I'm strumming away... it's happening to me more than writing novels and nonfiction stories." - this describes the organic and enveloping process of songwriting. About David David Noonan is an accomplished writer with an extensive 50-year career in the writing industry. He has established himself as a seasoned journalist, feature writer, and author. Notably, David has contributed to prominent magazines with his works published in notable outlets such as the New York Times Magazine, Scientific American, Esquire, Sports Illustrated, Smithsonian, and Newsweek, where he was the Health and Medical Senior Editor for 10 years. He was also the National Affairs Editor at Readers Digest. He has explored various writing genres, including screenwriting, and his versatility encompasses a wealth of subjects from science and medicine to sports and fiction. David's ability to adapt his storytelling across various platforms showcases his lifelong commitment to the craft of writing. David is the author of two books, the critically acclaimed novel Memoirs of a Caddy, and the non-fiction Neuro. His Kindle Single, Attempted Hippie, was named one of the Top Ten e-singles of 2013 by Thin Reads. David is currently working as a freelance writer and communications consultant, specializing in science, medicine, and healthcare. 38 Jobs A Life’s Work by David Noonan Fun Facts: Besides pumping gas, burying people, and caddying, he has worked as a plumber's helper, a dishwasher, a cab driver, a diamond weigher, and a roustabout. GIA stands for Gemological Institute of America, where David worked part-time in the 70s running the diamond scale at their main lab on 47th Street in NYC, the diamond district. He got the job by answering an ad in the NY Times. Green Tent was a company based in Wharton where David and his brothers worked college summers putting up tents for county fairs, weddings, horse shows, etc in NJ, LI, and sometimes New England. David Noonan: As Seen In ARTICLES Newsweek Boomer Humor: The Way We Laughed Published (Feb 18, 2007) Sports IllustratedLou Gehrig Losing Athlete’s Hearts Scientific American EsquireInside the Brain American Weed...It Satisfies NYT Magazine Profile of Larry David
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    37 分

あらすじ・解説

Welcome to "Between Over & Next", the podcast where married couple Holli and Robert will inspire you to live more mindfully and find joy in the present moment. Join them on their journey as they discuss the challenges, rewards, and the culmination of everything wonderful and spectacular in love, life, family, and business. In each episode, they share ideas, insights, and personal stories highlighting decades of valuable lessons learned personally and professionally. They also interview experts and thought leaders to gain a deeper understanding of how to embrace what you’re passionate about doing, and then never stop doing it. Whether you're looking to reduce fear, take more risks, settle less, increase happiness, or simply learn how to experience a more fulfilling life, "Between Over & Next" has something for everyone. So, tune in and join Holli and Robert as they explore the space between what was, what is, and what's to come.
2024
社会科学 リーダーシップ 経済学 人間関係
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