People don't remember promotional products because they were inexpensive. They remember them because they were useful.The most sustainable product is often the one people choose to keep.In this episode of Why It Matters, Jeff Solomon sits down with Lane Hokanson, Global Senior Marketing Manager at Goldstar, to uncover why sustainability isn't just about recycled materials. It's about creating products that deliver lasting value for customers, stronger results for brands, and experiences people remember.Together they explore:Why distributors should sell effectiveness instead of priceWhy quality products create stronger brand impressionsHow certifications build trust through proof, not marketing claimsWhy sustainability works best when it's built into smarter merchandiseHow small choices can create meaningful long-term impactOne idea stood out throughout the conversation:Better products create better experiences. They're better for brands, better for customers, and better for business.About Why It MattersWhy It Matters is a Branded Merch Network series exploring the people, ideas, and decisions shaping a better future for promotional products, print, and branded merchandise.This conversation was recorded in July, 2026. Some episodes were originally recorded as part of the Why It Matters library and are now being released on YouTube to make these insights more accessible to the industry.If you enjoyed this conversation, subscribe for more thoughtful discussions on sustainability, innovation, and building a stronger branded merch community.#WhyItMatters #BrandedMerch #PromotionalProducts #Sustainability #BrandStrategy #BusinessLeadership #Goldstar