In this week’s episode of Better Business, Better Life, host Debra Chantry-Taylor chats with Sarah Thomas, an email marketing automation expert who reveals how smart, personalised emails can outperform social media and transform customer relationships.

Sarah shares her journey from managing data systems at Debenhams to helping businesses craft meaningful automations, from welcome sequences to post-purchase follow-ups and re-engagement campaigns. She explains why success isn’t about list size, but about clean data, segmentation, and connection.

Listeners will learn how to audit their customer journeys, implement high-performing automations, and focus on metrics that truly drive conversions. With open rates up to 40%, compared to social media’s 3%, Sarah proves that email remains the most powerful tool for turning subscribers into loyal customers.

If you’re ready to ditch generic blasts and start building relationships that convert, this episode is your step-by-step guide.

CONNECT WITH DEBRA:        
___________________________________________        
►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►Connect with Debra: ⁠debra@businessaction.com.au ⁠

►See how she can help you: https://businessaction.co.nz/

►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/
____________________________________________        

GUEST DETAILS:

► Sarah Thomas – LinkedIn: https://www.linkedin.com/in/sarah-thomas-9417493a/

► Tierra Marketing Co. Website: https://www.tierramarketingco.com/

► Free Resources:

• Media Kit: https://media-kit-sarah-tierra-marketing-co.tiiny.site/

• Email Growth Blueprint: https://www.tierramarketingco.com/email-growth-blueprint

Episode 244 Chapters:  

00:00 – Introduction and Background

01:36 – Early Career and Email Marketing

04:18 – Challenges and Importance of Data

05:30 – Customer Life Cycle and Email Automation

11:44 – Mapping the Customer Journey

13:24 – A/B Testing and Metrics

32:32 – Case Studies and Real-World Examples

32:57 – Practical Tips and Tools

33:10 – Final Thoughts and Resources

In this heartfelt episode of Better Business, Better Life, host Debra Chantry-Taylor welcomes back relationship coach and former therapist Kathy Rushing to explore how entrepreneurs can strengthen their marriages while building successful businesses.

Drawing on decades of experience, and her own 45-year marriage to a serial entrepreneur, Kathy shares her powerful CRAVE framework: Communication, Rituals and Rhythms, Appreciation and Affirmation, Vision, and Energy. Together, she and Debra unpack how small, intentional habits can keep relationships strong through the chaos of entrepreneurship.

From recognising early warning signs of drifting apart to using tools like the DISC profile and the Weekly Marriage Compass, this episode is packed with practical strategies to help couples stay connected, communicate better, and build shared visions for life and business.

Warm, wise, and deeply relatable, it’s a reminder that success at work means little without harmony at home, and that every great business starts with a strong foundation of love and understanding.

CONNECT WITH DEBRA:        
___________________________________________        
►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►Connect with Debra: ⁠debra@businessaction.com.au ⁠

►See how she can help you: https://businessaction.co.nz/

►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/
____________________________________________        

GUEST DETAILS:

► Kathy Rushing – LinkedIn: https://www.linkedin.com/in/kathy-rushing/

► Lodestar Relationship Coaching Website: https://kathyrushing.com/

Episode 243 Chapters:  

00:00 – Introduction and Recap of Previous Discussion

01:54 – Kathy Rushing’s Background and the CRAVE Framework

04:50 – The Importance of Communication and Rituals

05:13 – Balancing Business and Marriage

18:44 – Tools and Assessments for Improving Marriage

31:06 – Identifying Early Warning Signs of Drift

32:40 – Strategies for Managing Stress in Marriage

32:57 – Top Tips for Improving Marriage

49:48 – Conclusion and Resources

In this week’s episode of Better Business, Better Life, host Debra Chantry-Taylor dives into one of the most common traps for business leaders, taking on too many priorities and finishing none.

Drawing on her experience as a certified EOS Implementer, Debra breaks down the power of setting clear, focused quarterly priorities or “rocks.” She explains why most leaders only have about 65 hours per quarter to work on the business, and how spreading that time too thin leads to burnout and stalled progress.

Through practical examples and relatable stories, Debra shows how to define true rocks (not boulders), write SMART goals, and block time to make meaningful progress. She also shares how integrating rocks into weekly meetings and scorecards keeps teams aligned and accountable.

Whether you’re a visionary constantly chasing new ideas or a leader buried in the day-to-day, this episode will help you refocus on what truly moves the business forward, fewer priorities, done better.

CONNECT WITH DEBRA:        
___________________________________________        
►Debra Chantry-Taylor is a Certified EOS Implementer | Entrepreneurial Leadership & Business Coach | Business Owner

►Connect with Debra: ⁠debra@businessaction.com.au ⁠

►See how she can help you: https://businessaction.co.nz/

►Claim Your Free E-Book: https://www.businessaction.co.nz/free-e-book/
____________________________________________        

FREE RESOURCES:

► ROCKS – Why You Don’t Get Them Done
► How to Think & Build SMART Rocks

Episode 241 Chapters:  

00:00 – Episode Introduction and Purpose

01:22 – Understanding the Concept of Rocks

01:38 – Time Management and Prioritisation

05:08 – Defining and Managing Rocks

13:58 – Writing SMART Rocks

14:10 – Practical Tips for Managing Rocks