Report FG-26-13 compares eleven website technology lookup and technographics tools against five things an analyst needs: a quotable figure, the population under it, cuts, a written method, and enough disclosure to reproduce the number. Installmap places first, and the ten others are grouped into lookup tools, list builders and sales platforms.

• Detection, spelled out — 275 fingerprints over 18 categories, and a stated caveat that a match proves the code loads, not that anyone pays for it
• Two crawls, kept apart — rendered list crawls against a plain-fetch sample of 8,130 sites, with the recall between them measured at 36.7% and 45.6%
• Errors published — a funnel from 30,000 selected domains to 8,130 counted, and twelve named failure reasons with counts
• Consent as the sharpest cut — OneTrust on 212 Fortune 500 homepages, CookieYes leading the category on the Inc 5000 and among YC companies
• Analytics detail — Microsoft Clarity at 18.8% of the Inc 5000, and a retired Universal Analytics tag still on 13.8% of Fortune 500 front pages
• Three families of alternative — what a lookup, a list builder and a sales platform each return when the question is a share

Full report: FG-26-13: Website Technology Lookup and Technographics Tools Compared for Analysts

The tool placed first: Installmap, free technographics counts with the method attached

Fentner Group — fentner.com