『Berkida Podcast』のカバーアート

Berkida Podcast

Berkida Podcast

著者： Massimo Marinelli
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【Amazonプライム会員限定】今ならプレミアムプランが4か月 月額99円。

10月19日まで。※適用条件あり
Navigate the high-stakes intersection of sports, media, and entertainment on the Berkida Podcast, hosted by Massimo Marinelli. Drawing on his experience as a former Managing Director at UBS and Board Member of Leeds United, Massimo provides an elite institutional perspective on driving value in the world’s most dynamic industries. Each episode delivers high-level strategic insights for investors and executives, breaking down the financial shifts and global trends shaping the future of the sector. From boardroom decision-making to the evolving media landscape, the Berkida Podcast is your inside track to understanding the machinery behind the game.Copyright 2026 Massimo Marinelli 経済学
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  • How Choosing the Right Influencers for Brands to Maximise Marketing ROI with Ishveen Jolly

    How Choosing the Right Influencers for Brands to Maximise Marketing ROI with Ishveen Jolly
    2026/09/23
    In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Ishveen Jolly, Founder & CEO at OpenSponsorship, Non-Executive Director at British Wrestling and Board Member at Influence Mobile, a technology-enabled sponsorship platform transforming how brands connect with athletes, creators, and influencers.Ishveen shares how OpenSponsorship was created to modernise the sponsorship industry by replacing traditional relationship-based dealmaking with data, transparency, and strategic decision-making. The conversation explores the evolution from athlete sponsorship into the broader creator economy, why brands need to think beyond follower counts, and how successful campaigns combine authenticity, creativity, and measurable outcomes.Ishveen also discusses the role of AI in sponsorship, the rise of women’s sports, investment opportunities in sports infrastructure, and why athletes and creators will continue to become more valuable assets for brands.Key Takeaways:How Ishveen identified inefficiencies in the traditional sponsorship industry and built OpenSponsorship.Why sponsorship needed more transparency, data, and strategic decision-making.How the creator economy expanded OpenSponsorship beyond traditional athletes.Why brands should focus on authenticity, audience fit, and engagement rather than follower counts alone.How successful sponsorship campaigns integrate creators across marketing channels.Why creative execution and ROI measurement are critical in modern sponsorship.How AI can improve sponsorship discovery while highlighting the importance of human expertise.Why women’s sports and female athletes represent a growing opportunity for brands.What investors should understand about sports infrastructure and sponsorship businesses.Why athlete influence will become increasingly important in the future of sports marketing.Noteworthy Quotes:“Sponsorship was very archaic, kind of like who do you know and trying to get in front of them. There wasn't much strategy or data.” – Ishveen Jolly“The world is open. It’s like LinkedIn. I’m going to hire whoever’s available in the market, not just who’s in my network.” – Ishveen Jolly“Even if your deal is 5K, you should think about the creative, the post, the story, and the caption. All of it needs rigour.” – Ishveen Jolly“The perfect campaigns are a mix of personalities.” – Ishveen Jolly“AI can solve little bits, but it can also create more headaches in the whole process.” – Ishveen Jolly“The athlete and creator will become even more important.” – Ishveen JollyKey Timestamps:00:00 - Introduction to Ishveen Jolly and OpenSponsorship01:40 - Building OpenSponsorship and modernising the sponsorship industry03:41 - Recognising the rise of influencer marketing and creator economy05:48 - Lessons learned from joining the 500 Startups accelerator08:47 - The problems OpenSponsorship solves in sponsorship markets09:31 - Creating transparency in sponsorship selection and pricing11:33 - Improving creative strategy and measuring sponsorship ROI12:30 - How OpenSponsorship supports athletes and creators13:56 - Expanding from athlete sponsorship into the creator economy16:49 - Selecting creators based on authenticity, engagement, and audience fit19:02 - How successful brands integrate creators into marketing strategies21:56 - Measuring ROI through content performance, sales, and engagement25:07 - Using AI to improve sponsorship discovery and execution27:08 - The rise of women’s sports and female athlete opportunities29:20 - Investment opportunities in sports sponsorship and infrastructure31:07 - The future of sports ecosystem investments34:17 - Predictions for the future of sponsorship, creators, and athletes36:05 - Closing thoughts on OpenSponsorship’s journey and the creator economyDisclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review. Connect with the Guest, Ishveen Jolly:Ishveen Jolly LinkedIn: https://www.linkedin.com/in/ishveenjolly/ OpenSponsorship Website: https://opensponsorship.com/OpenSponsorship LinkedIn: https://www.linkedin.com/company/open-sponsorship/ British Wrestling LinkedIn: https://www.linkedin.com/company/british-wrestling-association/ Influence Mobile LinkedIn: https://www.linkedin.com/company/influencemobile/ Connect with the Host, Massimo Marinelli:LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/Follow Halford Media Advisory:LinkedIn: https://www.linkedin.com/company/halford-media-advisory/Website: https://www.halfordmediaadvisory.com/More from Berkida Ventures:Website: https://sites.google.com/view/berkida-ventures/Substack: https://theberkidabrief.substack.com/LinkedIn: https://www.linkedin.com/company/berkida-ventures/Email: info@berkida-ventures.comFollow the Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 Spotify: https://...
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    37 分
  • Football Leadership for Leaders to Win Games Using Institutional Thinking with Omar Chaudhuri

    Football Leadership for Leaders to Win Games Using Institutional Thinking with Omar Chaudhuri
    2026/09/09
    In this episode of Berkida Ventures Podcast, host Massimo Marinelli speaks with Omar Chaudhuri, Chief Intelligence Officer at Twenty First Group, one of football's leading intelligence and advisory firms. Omar shares how football analytics has evolved from the early Moneyball era into a broader discipline focused on strategy, organisational alignment, and long-term value creation.The conversation explores why data is no longer a competitive advantage on its own, how successful clubs build sustainable operating models, and why organisational culture matters more than individual managers. Omar also discusses the role of AI in football, the challenges facing investors entering European football, and the common misconceptions surrounding club ownership, sporting performance, and decision-making.Key Takeaways:Omar's journey from football blogger to helping build Twenty First Group.Why Moneyball was ultimately about organisational change rather than data alone.How successful football clubs align sporting, operational, and financial strategy.Why organisational discipline consistently outperforms short-term decision making.The importance of long-term planning in football ownership and investment.Why head coaches have less influence on long-term success than many believe.How AI will transform football intelligence, scouting, and club operations.The biggest misconceptions investors have when entering professional football.Noteworthy Quotes:“Moneyball wasn't really about data, it was about organisational change.” – Omar Chaudhuri“Quite often the focus isn't data. The focus is simply having a plan and the discipline to execute it.” – Omar Chaudhuri“Football has silver bullet syndrome—we believe one hire or one decision can transform a club.” – Omar Chaudhuri“Organisations matter more than managers.” – Omar Chaudhuri“The product itself is often more important than how you commercialise it.” – Omar Chaudhuri“People underestimate the role of luck, even over a 38-game season.” – Omar ChaudhuriKey Timestamps:00:00 - Introduction to Omar Chaudhuri and Twenty First Group01:41 - From football blogger to data strategist04:08 - Is data still a competitive advantage in football?06:42 - Building Twenty First Group and the evolution of football intelligence08:44 - What separates well-run football clubs from poorly run ones11:42 - Why organisational alignment matters more than data alone17:48 - The biggest misconceptions in football investing19:49 - Product quality versus commercialisation in modern sport21:42 - Luck, randomness, and why football remains unpredictable23:37 - How AI will change football decision-making25:03 - Building the football club of the future26:26 - Quick-fire insights: underrated organisations, smart clubs, and future predictionsDisclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review. Connect with the Guest, Omar Chaudhuri:Omar Chaudhuri LinkedIn: https://www.linkedin.com/in/omar-chaudhuri/Twenty First Group Website: https://www.twentyfirstgroup.com/Twenty First Group LinkedIn: https://www.linkedin.com/company/twenty-first-group/ Connect with the Host, Massimo Marinelli:LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/Follow Halford Media Advisory:LinkedIn: https://www.linkedin.com/company/halford-media-advisory/Website: https://www.halfordmediaadvisory.com/More from Berkida Ventures:Website: https://sites.google.com/view/berkida-ventures/Substack: https://theberkidabrief.substack.com/LinkedIn: https://www.linkedin.com/company/berkida-ventures/Email: info@berkida-ventures.comFollow the Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448
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    29 分
  • How Jai-Alai Is Being Revived into a Global Sports League with Scott Savin

    How Jai-Alai Is Being Revived into a Global Sports League with Scott Savin
    2026/09/02
    In this episode of Berkida Ventures, host Massimo Marinelli sits down with Scott Savin, Chief Operating Officer of the World Jai-Alai League, Sports Challenge America & West Flagler Associates and Executive Producer at Magic City Hustle, to explore the history, evolution, and growth of one of the fastest ball sports in the world.Scott shares how his experience in sports, entertainment, and gaming led him to preserve and grow Jai-Alai in the United States. He explains how the league adapted the sport for professional play, created teams, recruited athletes, and leveraged sports wagering, media partnerships, and international talent pipelines to build an exciting, spectator-friendly league.Expect to Learn:The history and origins of Jai-Alai and its introduction to the U.S.How the sport was adapted for team play, betting, and media coverageStrategies for recruiting and developing athletes from diverse backgroundsThe structure of the league, seasonal format, and match dynamicsHow media distribution and sponsorships drive growth and fan engagementThe role of innovation, AI, and technology in promoting the sportEpisode Breakdown with Timestamps:[00:00] – Introduction to Scott Savin and his journey into sports, entertainment, and Jai Alai[03:01] – History of Jai Alai, its global reach, and its growth in the United States[05:04] – Adapting Jai Alai for sports betting and building a modern league format[07:37] – Recruiting athletes and creating a new pipeline of Jai Alai players[09:55] – League structure, seasons, matches, and championship format[13:57] – What makes the World Jai Alai League different from other emerging sports leagues[18:57] – Building audience awareness, educating fans, and growing the sport internationally[24:35] – Lessons from other sports leagues, influencer strategy, and improving fan experience[27:17] – AI’s role in production, content creation, and enhancing the live experience[28:10] – Closing reflections on the future growth and expansion of the World Jai Alai LeagueDisclosure: Portions of this episode (such as the introduction or promotional segments) use AI-generated voice narration produced under human editorial review. Connect with the Guest, Scott Savin:Scott Savin LinkedIn: https://www.linkedin.com/in/scott-savin-a102165/Company LinkedIn: https://www.linkedin.com/company/jai-alai-league/Company Website: https://jaialaiworld.com/Connect with the Host, Massimo Marinelli:LinkedIn: https://www.linkedin.com/in/massimo-marinelli-803274/Follow Halford Media Advisory:LinkedIn: https://www.linkedin.com/company/halford-media-advisory/Website: https://www.halfordmediaadvisory.com/More from Berkida Ventures:Website: https://sites.google.com/view/berkida-ventures/Substack: https://theberkidabrief.substack.com/LinkedIn: https://www.linkedin.com/company/berkida-ventures/Email: info@berkida-ventures.comFollow the Podcast:Apple Podcasts: https://podcasts.apple.com/us/podcast/berkida-podcast/id1877643221 Spotify: https://open.spotify.com/show/3PMcmovZzweazCDgXKzmpY?si=37f1773a8fd34e38&nd=1&dlsi=4f8c3665a8ba4448
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    29 分
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