『Being Good Isn't the Same as Being Good Enough to Win』のカバーアート

Being Good Isn't the Same as Being Good Enough to Win

Being Good Isn't the Same as Being Good Enough to Win

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In this episode of the Hidden in Plain Sight series, Tom and Mary explore how the Ability to Win scorecard exposes competitive blind spots that seem obvious only after they've been revealed. From an overlooked "cold turkey" competitor in smoking cessation to Intel, Nvidia, Salesforce, and Siebel, they show how looking through the customer's eyes can reveal the competitors, capabilities, and customer segments that truly determine who wins.

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