エピソード

  • Netflix's 'One Story Away': The Global Campaign That Redefined Streaming
    2025/04/27

    In this episode of Behind the Brand Moves, we decode Netflix’s brilliant "One Story Away" campaign — a masterstroke that united global audiences with the universal power of storytelling. 🌎✨
    Learn how Netflix moved beyond just being a streaming service to becoming an emotional brand — by showing that everyone, everywhere, is just one story away from a life-changing experience.
    From emotional resonance to regional customization, we dive deep into the psychology, strategy, and marketing genius behind this global phenomenon. 🚀

    Whether you’re a Netflix fan, a brand strategist, or an entrepreneur, this story is packed with lessons on building connections that truly matter.

    🎧 Tune in now and take notes — this is brand storytelling at its best!

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    10 分
  • IPL: The Billion-Dollar Cricket League That Outsmarted Marketing
    2025/04/26

    From cricket matches to cash-rich marketing marvel — discover how the Indian Premier League became India’s ultimate brand playground. In this episode of Behind the Brand Moves, we decode how the IPL turned entertainment, data, regional loyalty, and smart brand partnerships into a multi-billion-dollar ecosystem. Whether you’re a cricket fan, marketer, or business strategist — this is your front-row seat to the biggest marketing league in the world.

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    10 分
  • What made Spotify Wrapped a global marketing masterpiece?
    2025/04/25

    In this episode of Behind the Brand Moves, we decode how Spotify turned your listening data into an emotional, shareable, and addictive experience.

    From personal storytelling to social media dominance — learn how Spotify mastered user engagement and made YOU the campaign.

    🎧 Tune in if you're a marketer, creator, or startup founder looking to build brand loyalty through smart psychology and content virality.

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    10 分
  • How Starbucks Sells Lifestyle, Not Just Coffee
    2025/04/21

    In this episode, we’re diving into a brand that turned a cup of coffee into a status symbol, a hangout spot, and a whole vibe.

    Yep — we’re talking about Starbucks.

    Whether you love their overpriced frappes or not, you can’t ignore what they’ve built — a global culture powered by personalization, community, and design.

    Let’s break it down.

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    10 分
  • Zomato’s Genius Tweet Strategy — And Why Your Brand Needs Humor
    2025/04/14

    Today, we’re kicking things off with a brand that literally owns the Indian meme marketing space — yes, I’m talking about Zomato.

    They’re not just delivering food… they’re delivering punchlines, personality, and pure digital gold.

    So let’s unpack their strategy, their mindset, and how you can bring some of that ‘Zomato magic’ to your own content game.

    "Decode How Brands Win Hearts & Markets"

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    10 分