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サマリー
あらすじ・解説
From cricket matches to cash-rich marketing marvel — discover how the Indian Premier League became India’s ultimate brand playground. In this episode of Behind the Brand Moves, we decode how the IPL turned entertainment, data, regional loyalty, and smart brand partnerships into a multi-billion-dollar ecosystem. Whether you’re a cricket fan, marketer, or business strategist — this is your front-row seat to the biggest marketing league in the world.