If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

A client of mine named Jimmie Applegate asked me a question I get from almost every author I work with, even though he was too polite to ask it quite this bluntly: he has a published book, Addicted to Failure, and a great Psychology Today feature to his name—and he still doesn't know what to do next.

Instead of answering him privately, I answered him on the show, because I know that so many other authors wonder the same thing.

Jimmy got the press hit. That part's done. But the Psychology Today feature is living in exactly one place—Psychology Today—instead of his website, his LinkedIn, his speaker page and every bio he's ever written. I walk through what we call “the $50,000 press hit” at Legacy Launch Pad: the document I give clients that shows them how to take one media win and multiply it into 50 different pieces of content, mentions and proof points.

I also get into my own Good Morning America clip. The appearance sold maybe five or six books directly. But it's brought in a steady stream of new business because of how many times I've referenced it since—in videos, in Substacks, in podcast episodes, in my own bio and everywhere else (including here!)

In this episode:

• The $50,000 press hit framework—how one media mention becomes dozens of touchpoints across a website, LinkedIn, speaker pages and bios
• Why every bio you've ever written (Amazon, Facebook, network directories) needs a fresh audit and an update the moment you become a published author
• The six-month relaunch: revisiting Amazon categories, keywords and book descriptions instead of assuming a launch only happens once
• Why sending a book beats sending a brochure, a PDF or a deck—the case for replacing every prospect touchpoint with a physical copy instead
• The 100-person list exercise: writing down everyone who could change your business and checking, honestly, who has actually received a copy of your book

P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email anna@annadavid.com.

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/pocket-anna

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me, 👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

Paul Colligan has written 13 books, is in the Podcasting Hall of Fame and has helped Donald Miller, Brendan Burchard, JJ Virgin and Joe Polish turn podcasting into what he calls a “grown-up business strategy” instead of a hobby. He also sent me a question I love: when you already have a working book, how do you know if it’s time to write a new one or keep leveraging the one you’ve got?

I have very strong feelings about this one, mostly because I got the answer wrong for six years and recently got right.

And Paul’s specific situation is one a lot of multi-book authors may recognize. He has a workhorse title, How to Podcast, that has been the category-defining book in its lane for years. But the world has changed underneath it—AI, the death of “if you build it, they will come,” the shift from downloads to impact.

So….does he update it? Write the new manifesto? Write nothing and double down on the consulting? I had a take on all of the above—and more.

In this episode:

• The six-year mistake I made early in my career that the publishing industry rewards you for making
• Why cranking out a new book every 18 months might be hurting your authority instead of building it
• The specific move I told Paul Colligan to make with How to Podcast
• The Amazon trick that lets you treat an old book like a new one—and why almost nobody uses it
• The exact month of the year I would release a relaunch (and the month I’d never release one in)
• The audiobook question every “updated edition” author has to answer—and the answer that surprised me

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me, 👉 www.annadavid.com

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.

I'm trying something entirely new on the podcast. I asked you to send me your book questions and I'd answer them like the brass tacks book strategist I am, and the first person who took me up on it was Brenda. Brenda has three different book ideas in her head, a 100-page version of each, an abandoned memoir and a new instinct to pivot into the longevity market. I'm going to tell her to scrap most of it and write one big book instead. Here's the case.

Brenda is a personal development coach with sharp instincts—the kind of practitioner who saves clients years of therapy in a few sessions. Her ideal client is smart, entrepreneurial and allergic to anyone who can't keep up. She has a framework for personal development in the wings, multiple levels of teaching groups, a memoir she's already concluded isn't publishable, three short-book ideas across different topic areas and a fresh instinct to chase the biohacking-for-longevity market. Which is exactly the kind of fork where an outline appointment can save you a decade of writing in circles.

But my answer really goes into the case against multiple short books, because Brenda is leaning that direction. I've published eight books and trust me—by the third one, even the people who love you stop caring. You don't get to compound enthusiasm by stacking projects—you compound diminishing returns. The people doing it well are doing the opposite. Yes, Dan Sullivan has a whole shelf of helpful little Strategic Coach books, but the big books he started doing with Ben Hardy for Hay House made a much bigger difference in his business. The little books are useful. The big books are what made him known.

We also get into why I always ask what tax bracket your ideal clients are in, the case for niching down to "how to all pretend we're ants in a colony"-level specificity (every weird Facebook group has hundreds of thousands of members) and the sign-two-copies move that has turned more cold prospects into clients than any other recommendation I make.

In this episode:

• Why Brenda should pick one big book over four short ones (and what Dan Sullivan's career proves)
• The tax-bracket question I ask before I help anyone build a book strategy
• Why Amazon's "biohacking for women over 40" search reveals an opportunity hiding in plain sight
• The 40,000-word memoir I abandoned—and why I tell people to stop writing the book that won't move their business
• Why no niche is too small (the Facebook-group test that proves it)
• Sign two copies, send them to your two most-wanted clients—and what happens next

P.S. — Want me to answer your book question on a future episode? DM me on Instagram (@annabdavid), message me on LinkedIn or email anna@annadavid.com.

Want to know more about my company? Legacy Launch Pad Publishing is a boutique hybrid publisher for entrepreneurs and established founders. We help clients create books that build authority, attract opportunities and grow businesses. More info 👉 https://www.legacylaunchpadpub.com

Want to ask me how to build authority with your book to generate seven-figure returns, speaking opportunities and high-value clients? 👉 https://www.legacylaunchpadpub.com/book

Interested in working with a selective hybrid publisher that focuses on strategy, authority and long-term business growth—not just publishing a book? 👉 https://www.legacylaunchpadpub.com/apply

And if you just want to know more about me, 👉 https://annadavid.com/

Remember, if there's anyone in your life who you know could be considered an authority in their field if they were better known, share this show with them!