『Behind The Brand: Have The Courage To Pivot Careers』のカバーアート

Behind The Brand: Have The Courage To Pivot Careers

Behind The Brand: Have The Courage To Pivot Careers

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10月19日まで。※適用条件あり
What does it take to completely reinvent yourself? In this Behind The Brand episode, I'm reflecting on one of the most powerful career pivots I've ever witnessed: Chef Hala Ayash. More than a decade ago, Hala was my personal trainer. Today, she's one of the region's most recognisable chefs. And I watched her make that transformation happen. So many people are thinking about switching careers right now, changing paths, doing something different. But how do you actually find the courage to do it? I wanted to break down Hala's story because it's a masterclass in reinvention. We talk about the imposter moment that changed everything: standing on the set of Top Chef next to a Michelin-star chef, being asked what she did, and realising she couldn't say "personal trainer" anymore. Even though she was a chef, no one saw her that way yet. She had to believe in who she was becoming before anyone else did. That moment forced her to decide who she wanted to be. We also dive into how she built visibility, both online and offline, and the first time she was paid to post on social media. Hala actually felt it was unfair that a brand wanted to pay her. Her mentor reminded her: people weren't paying for a picture. They were paying for years of experience, travel, experimenting, and influence. That's when Chef Hala became a business. This episode is about backing yourself, valuing your brand, and understanding that reinvention isn't about losing who you were. It's about becoming who you're meant to be. If you're thinking about making a change, I hope this gives you the courage to take the leap. Welcome to Behind The Brand
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