『Behind Her Empire』のカバーアート

Behind Her Empire

Behind Her Empire

著者： Yasmin Nouri
無料で聴く

概要

Behind Her Empire is focused on highlighting self-made women leaders & entrepreneurs and how they tackle their career, money, family and life.


Each episode covers their unique journey and what it really takes to build an empire with key lessons learned along the way. The goal of the series is to empower you to see what’s possible & inspire you to create financial freedom in your own life.

Hosted on Acast. See acast.com/privacy for more information.

Yasmin Nouri マネジメント・リーダーシップ リーダーシップ 経済学 衛生・健康的な生活
エピソード
  • #395: Scaling Fast Without a Big Team: How She Grew Her Business to $50M+ With Just Seven Employees with Alex Schinasi, Co-founder of HULKEN

    #395: Scaling Fast Without a Big Team: How She Grew Her Business to $50M+ With Just Seven Employees with Alex Schinasi, Co-founder of HULKEN
    2026/10/26
    Alex Schinasi is the co-founder of Hulken, the cult-favorite rolling tote brand that turned a simple, everyday product into something people can't stop talking about, and is now sold in major retailers like Target and Costco.But what makes Alex’s story so interesting is that Hulken was never supposed to be a business. Her father had actually invented this rolling tote years earlier, and the family had been using it for everything from groceries to laundry, but they never thought to sell it. Then COVID hit, and her husband, who had spent his entire career as a professional drummer, suddenly found himself without work. So he thought, why not put the bag online and see if anyone buys it?And that's exactly what they did. They launched a simple Shopify website, created their logo on Canva, and started packing orders from their New York City apartment. They didn't have a big team or a fancy marketing strategy. Instead, they focused on making a great product, listening to customers, and building word of mouth. While Alex was still running her other company full-time, Hulken grew to nearly $30 million in annual revenue. In this episode, Alex breaks down what it really takes to get a business off the ground without quitting your job or spending a fortune before you even know if your idea will work. We talk about simple ways to test an idea, how to know if people are actually willing to pay for your product, and why she believes getting the product right matters far more than fancy branding early on. She also shares how they found their first customers, turned word of mouth and influencers into a powerful growth engine, and eventually used paid advertising to take the business to the next level. We get into the biggest lessons from her two previous business exits, when to pivot, how to make sure the numbers actually work, and how to scale a profitable business without a huge team or outside investors.If you've been sitting on a business idea but feel like you don't have the money, experience, or perfect plan to get started, Alex's story is such a great reminder that you don't need everything figured out. Sometimes you just have to put your idea out there, see if people want it, and learn as you go.In this episode, we’ll talk to Alex about:* How a career in film production led to her first startup. [02:51]* Pivoting from online art sales to B2B software—and eventually an exit. [04:00]* How meeting the right co-founder sparked her entrepreneurial journey. [04:31]* Why moving fast and prioritizing commercial value matter. [06:54]* How Alex’s father’s invention inspired the Hulken rolling bag. [10:04]* Turning a family product into a business during COVID. [12:41]* Why perfecting the product came before branding and marketing. [13:32]* How a manufacturing partnership helped Hulken grow without outside funding. [17:36]* How customer feedback shaped Hulken product improvements. [19:35]* Growing through small ad budgets, word of mouth, and creators. [21:28]* Scaling Meta ads while balancing marketing and operational costs. [27:37]* How a family-run side project grew into a multimillion-dollar business. [31:09]* Joining Hulken full-time after selling her tech company. [31:38]* Managing inventory shortages, retail launches, and rapid growth. [35:38]* Why Hulken chose retail as its next growth opportunity. [46:07]* Growing with a lean team, specialized agencies, and AI. [49:47]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Alex:* Instagram: https://www.instagram.com/alexschinasi/* Instagram: https://www.instagram.com/hulkenbag/* Website: https://hulken.com/ Hosted on Acast. See acast.com/privacy for more information.
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    53 分
  • #394: From Business Idea to Sold-Out: Steph Hon's Playbook for Building a Business From Scratch - Founder of Cadence

    #394: From Business Idea to Sold-Out: Steph Hon's Playbook for Building a Business From Scratch - Founder of Cadence
    2026/10/12
    Steph Hon is the founder and CEO of Cadence, the design company behind the magnetic Capsules that keep your whole routine in one place.What I love about Steph's story is that she really had no idea what she was doing when she started. She was a dancer turned video editor, with no background in engineering, manufacturing, or entrepreneurship. She didn't have investors lined up or a network of people in the industry. She just had a problem she wanted to solve and was willing to figure things out along the way.She went through hundreds of prototypes, had people tell her over and over again that her idea wasn't possible, and somehow managed to raise money from 180 investors, many of whom she found through cold outreach and putting herself out there. She eventually launched Cadence in February 2020, sold out in just 16 days, and then had to navigate a global pandemic almost immediately.What I especially loved about this conversation is how incredibly practical Steph gets. She doesn't just share the big lessons, she walks us through how she actually did it. From what to do when you first have a business idea, to finding engineers, manufacturers, and mentors with little money or experience, and raising her first investment check without knowing any investors. She also shares why putting yourself out there and asking for help can open unexpected doors, why building a great product should come before marketing, and how small changes made a huge difference for her business during the pandemic. If you've been dreaming about starting your own business but aren't sure where to begin, or you're already building one, there's so much in this conversation I think you’ll find helpful. In this episode, we’ll talk to Steph about:* Why you don’t need a traditional background to start a company. [02:39]* Feeling lost in college and learning to trust her intuition. [03:25]* How dance, psychology, and video editing led her to entrepreneurship. [05:12]* What her parents taught her about meaningful work over money. [06:11]* Learning the value of curiosity, listening, and asking better questions. [08:58] * Why finding what genuinely interests you can change the way you work. [10:22]* How mentors became pivotal in her journey to building Cadence. [12:20]* Finding mentors by putting yourself out there and asking for help. [12:39]* Why sharing your ideas can create unexpected connections and opportunities. [15:32]* How a personal frustration with traveling sparked Cadence. [19:56]* Realizing that carrying everyday routines was becoming a shared burden. [21:50]* What to do after you have an idea: start with the problem. [24:48]* Finding the engineers, designers, and mentors needed to build from scratch. [26:56]* Why an operations mentor can unlock critical early relationships. [28:09]* Learning not to let “impossible” stop you from pursuing an idea. [32:35]* Going through hundreds of prototypes to refine Cadence. [36:37]* How designers and engineers turn a vision into a manufacturable product. [38:31]* Raising money without traditional friends-and-family capital. [41:52]* Launching Cadence, selling out in 16 days, and navigating COVID. [50:05]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Steph:* Instagram: https://www.instagram.com/stephhon/* Instagram: https://www.instagram.com/keepyourcadence/* Website: https://usecadence.com/ Hosted on Acast. See acast.com/privacy for more information.
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    55 分
  • #393: She Worked for Everyone Else Before Betting on Herself — How Beyoncé's Makeup Artist Finally Built Her Own Brand with Mally Roncal, TV Personality & Serial Entrepreneur

    #393: She Worked for Everyone Else Before Betting on Herself — How Beyoncé's Makeup Artist Finally Built Her Own Brand with Mally Roncal, TV Personality & Serial Entrepreneur
    2026/09/28

    Mally Roncal is a celebrity makeup artist who has worked with Beyoncé, Jennifer Lopez, Rihanna, Celine Dion, and so many more, and the founder of Mally Beauty.


    A big theme in Mally’s life is learning not to make herself smaller. We get into the moments that made her question whether she should tone herself down, how she learned to see what made her different as a strength, and what working with some of the biggest women in entertainment taught her about confidence, intuition, and listening to her gut.


    Then there’s the business story. Mally launched Mally Beauty on QVC in 2005. We talk about what it actually looked like building a company for nearly two decades, becoming a mom while growing the business, raising three daughters, and the harder chapters that taught her about trust and what happens when you hand parts of your company over to other people.


    Mally has experienced loss, rejection, setbacks, and plenty of moments that could have made her bitter or afraid, but instead she’s built a practice around gratitude, perspective, and choosing her energy over and over again. We get into how to trust your instincts, how to build without losing the people and parts of life that matter most, how to recover when things don’t go according to plan, and why authenticity can become one of your biggest advantages in both business and life.


    In this episode, we’ll talk to Mally about:

    * How losing her mother shaped her gratitude and courage. [02:30]

    * Growing up with two inspiring Filipino doctor parents. [05:44]

    * Turning childhood bullying into a belief in her uniqueness. [08:37]

    * Learning to celebrate your differences instead of fitting in. [09:57]

    * Discovering makeup artistry after studying fashion design. [15:59]

    * Choosing authenticity after being told to change her appearance. [17:56]

    * How staying true to herself led to an InStyle opportunity. [21:05]

    * Building a celebrity makeup career and trusting her instincts. [22:12]

    * The Beyoncé makeup moment that changed her career. [24:01]

    * Finding creative freedom through collaborative client relationships. [26:53]

    * Balancing a demanding celebrity career with building a family. [28:36]

    * Creating Mally Beauty from personalized makeup formulas. [29:58]

    * Why she chose QVC to teach women makeup techniques. [31:41]

    * Building a business and raising twins while redefining success. [34:13]

    * Challenging the myth that women can’t have it all. [38:52]

    * Finding the courage to expand beyond Mally Beauty. [42:58]

    * Why entrepreneurs must understand every part of their business. [45:34]

    * Prioritizing mental, physical, and spiritual well-being over business. [46:22]

    * Choosing joy, empathy, and gratitude through life’s challenges. [50:31]

    * Manifesting a bigger vision and trusting the journey. [52:43]

    * Why you should acknowledge hard moments, then “fix your crown” and move forward. [57:52]

    * Remembering that life, family, and relationships matter more than business. [01:00:06]


    This episode is brought to you by Beeya:

    * If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances

    * Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10


    Follow Yasmin:

    * Instagram: https://www.instagram.com/yasminknouri/

    * Website: https://www.behindherempire.com/


    Follow Mally:

    * Instagram: https://www.instagram.com/mallyroncal/

    * QVC: https://www.qvc.com/catalog/psearch.html?keyword=Mally

    Hosted on Acast. See acast.com/privacy for more information.
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    1 時間 1 分
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