What actually goes into a single piece of clothing before it ever reaches the sales floor?

In this episode of The Joy Club Podcast, Emily McCarthy launches a brand-new segment with Stella, Assistant Apparel Designer at Emily McCarthy. Stella shares how a persistent portfolio (and a memorable typo) landed her a spot on the creative team. They dive into her SCAD background and expertise, as well as what really happens behind the scenes of a clothing brand. From year-long design timelines, to the all-day fitting sessions where every button, seam, and stitch color gets picked apart.

Emily and Stella talk about the early days, to now. They highlight the custom Italy-inspired belt buckles behind this upcoming collection, and what it took to finally create the "perfect" white tee. They also get into what defines true luxury versus just expensive, why trends like capris and barrel jeans have such passionate opinions in the office, and what brings each of them joy outside of work - from a new puppy to a solo cup of shark teeth on Tybee Island.

This is the first of many behind-the-brand conversations, and Emily and Stella want to hear what you're curious about next.

Timestamps:

• 0:00 - Welcome & meet Stella, Assistant Apparel Designer
• 1:00 - How Stella joined the Emily McCarthy team
• 11:00 - Inside a fitting day: buttons, seams, and the bill of materials
• 17:00 - The story behind the custom Italy-inspired belt buckles
• 30:00 - What brings Stella joy: a new puppy, iced coffee, and Tybee Island

Mentioned in this episode:

• Emily McCarthy Luxe Foundations collection
• Emily McCarthy Rome & Florence-inspired fall collection

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Location - 2237 East Victory Drive Savannah, GA 31404