エピソード

  • How a One-Dollar Auction Traps Rational People

    How a One-Dollar Auction Traps Rational People
    2026/06/07
    In this episode, Lucas and Luna explore the dollar auction — a deceptively simple game designed by economist Martin Shubik that traps rational players into bidding far more than a dollar for a one-dollar bill. Using the real-world example of two software engineers who bid a combined $42 on a $20 bill at a conference, they reveal how competitive escalation, sunk costs, and loss aversion drive people to throw good money after bad. They connect the trap to corporate bidding wars, salary negotiations, and even startup pivots. Listeners learn how to recognize the point of no return — and how to walk away before the auction owns them. #BehavioralEconomics #Economics #DollarAuction #MartinShubik #Escalation #SunkCostFallacy #LossAversion #AuctionTheory #GameTheory #DecisionBias #Rationality #BiddingWar #Negotiation #StartupPivot #CognitiveBias #FexingoBusiness #BusinessPodcast #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • Why Your Brain Defaults to the Default Option

    Why Your Brain Defaults to the Default Option
    2026/06/07
    In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the default effect—why we stick with pre-set options even when better alternatives exist. They dive into organ donation rates across countries, where defaults can double participation from 20% to 90%, and discuss how companies like Microsoft and streaming services use defaults to shape user behavior. The hosts also unpack a 2022 study showing that defaulting employees into retirement savings plans boosted enrollment from 40% to 85%. Finally, they apply the concept to personal finance, offering a simple hack to leverage defaults for saving more. #DefaultEffect #BehavioralEconomics #OrganDonation #RetirementSavings #NudgeTheory #DecisionMaking #Bias #Economics #FexingoBusiness #BusinessPodcast #ChoiceArchitecture #Microsoft #StreamingServices #PersonalFinance #SavingsHack #HumanBehavior #Psychology #Inertia Keep every episode free: buymeacoffee.com/fexingo
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    6 分
  • Why Your Brain Saves Money in Separate Mental Accounts

    Why Your Brain Saves Money in Separate Mental Accounts
    2026/06/06
    Episode 35 of Behavioral Economics with Fexingo digs into mental accounting — the cognitive quirk that makes us treat a $50 gift card differently from $50 cash, even though they're worth exactly the same. Lucas and Luna explore Richard Thaler's classic framing experiment, where people were less likely to spend a windfall on a concert ticket if they had already mentally allocated that money elsewhere. They connect it to real-world examples: why households save for a vacation while carrying credit card debt, and how Uber's surge pricing exploits our mental categories. The hosts also discuss how to hack your own mental accounting to make better financial decisions — from paying down high-interest debt first to using separate accounts deliberately. A concrete, research-backed look at why your brain's personal ledgers often work against your wallet. #MentalAccounting #RichardThaler #BehavioralEconomics #ProspectTheory #SunkCost #FramingEffect #WindfallMoney #GiftCardSpending #DebtVsSavings #FinancialDecisionMaking #CognitiveBias #Economics #Business #FexingoBusiness #BusinessPodcast #BehavioralFinance #PersonalFinance #DecisionBias Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why Your Brain Treats Free Shipping as a Reward

    Why Your Brain Treats Free Shipping as a Reward
    2026/06/06
    In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore why 'free' triggers such a powerful emotional response, using a landmark 2000 study by Shampanier and Ariely. They break down how Amazon, Zappos, and other retailers weaponize zero price to override rational cost-benefit analysis, and why consumers will spend $75 to avoid a $6 shipping fee. The hosts dig into the concept of the zero-price effect, the distinction between real and perceived value, and what it means for your wallet. Plus, they discuss practical ways to spot when 'free' is actually costing you more. A specific, data-driven look at one of the most powerful pricing levers in modern commerce. #ZeroPriceEffect #FreeShipping #BehavioralEconomics #DanAriely #ConsumerPsychology #PricingStrategy #Amazon #Zappos #Retail #DecisionMaking #Economics #CognitiveBias #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #Ecommerce #FreeTrial Keep every episode free: buymeacoffee.com/fexingo
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    5 分
  • Why Your Brain Treats Free as Irresistible

    Why Your Brain Treats Free as Irresistible
    2026/06/05
    In this episode of Behavioral Economics with Fexingo, Lucas and Luna dive into the zero-price effect—why we overwhelmingly choose free items even when the alternative is a better deal. Using a classic 2007 study by Kristina Shampan'er and Dan Ariely, they explore how a free $10 Amazon gift card beats a $7 one costing a cent, and how free shipping influences billions in e-commerce. The hosts also unpack real-world cases like Spotify's free tier, newspaper paywalls, and the 'free' strategy behind Gillette razors. They discuss why our brains perceive zero as emotionally special, not just cheaper, and how marketers exploit this quirk. For listeners, they offer practical tips to recognize when 'free' might cost more in the long run—like when free trials lead to auto-renewals or when buy-one-get-one-free deals overshadow actual needs. The conversation ties behavioral economics to daily decision-making, helping you spot hidden traps in pricing and promotions. #ZeroPriceEffect #Free #BehavioralEconomics #DanAriely #KristinaShampaner #PricingPsychology #FreeShipping #Spotify #Gillette #FreeTrial #DecisionMaking #ConsumerBehavior #Economics #FexingoBusiness #BusinessPodcast #CognitiveBias #Marketing #Ecommerce Keep every episode free: buymeacoffee.com/fexingo
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    7 分
  • Why Your Brain Hates Losing a Penny More Than Finding a Dollar

    Why Your Brain Hates Losing a Penny More Than Finding a Dollar
    2026/06/05
    Why does a $5 loss sting twice as hard as a $5 win feels good? In this episode of Behavioral Economics with Fexingo, Lucas and Luna dig into loss aversion — the cognitive bias that makes your brain treat losses as roughly two-and-a-half times more painful than equivalent gains. They unpack the classic Kahneman and Tversky experiments from the 1970s, walk through the 2.5-to-1 ratio that still holds in modern studies, and show how this bias shapes everything from investing behavior (why people hold losing stocks too long) to marketing tactics (why free trials with auto-renewal work). They also explore a 2024 meta-analysis of 230 studies confirming the ratio across countries and contexts, and discuss a simple reframing trick to hack your own loss aversion. No fluff — just the specific numbers and experiments that explain why your brain is wired to hate losing. #LossAversion #BehavioralEconomics #KahnemanTversky #ProspectTheory #CognitiveBias #DecisionMaking #InvestingPsychology #SunkCostFallacy #EndowmentEffect #RiskAversion #FramingEffect #BehavioralFinance #Economics #PsychologyOfMoney #FexingoBusiness #BusinessPodcast #Neuroscience #DecisionBias Keep every episode free: buymeacoffee.com/fexingo
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    8 分
  • The Anchoring Effect How the First Number Hijacks Your Wallet

    The Anchoring Effect How the First Number Hijacks Your Wallet
    2026/06/04
    Lucas and Luna explore the anchoring effect, the cognitive bias where an initial piece of information—a number, a price, a statistic—dramatically influences your subsequent decisions, even when that anchor is arbitrary. They dive into the classic 1974 Kahneman and Tversky experiment where a spinning wheel of fortune set people's estimates of UN peacekeeping nations, then connect it to real-world pricing: how car dealers use the sticker price as an anchor, how real estate agents show you a sky-high listing first, and how your own salary negotiation history shapes what you think you're worth. Lucas brings new data from a 2025 study showing that even AI chatbots fall for anchoring effects when given a random starting number. Luna pushes back on whether anchors always work—what about the savvy shopper who knows the game? They land on the practical take: the best defense is to consciously generate your own counter-anchor before entering any negotiation or purchase. A concrete, actionable episode that will change how you hear the first number in any conversation. #AnchoringEffect #CognitiveBias #BehavioralEconomics #KahnemanAndTversky #DecisionMaking #Negotiation #Pricing #ConsumerBehavior #Psychology #SalaryNegotiation #RealEstate #CarDealerships #AI #Chatbots #Economics #FexingoBusiness #BusinessPodcast #BehavioralEconomicsWithFexingo Keep every episode free: buymeacoffee.com/fexingo
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    9 分
  • Why a Free Trial Makes You More Likely to Pay

    Why a Free Trial Makes You More Likely to Pay
    2026/06/04
    In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the 'temptation bundling' effect — why combining a guilty pleasure with a productive task makes us more likely to stick with the task. They use the real-world case of Audible's free trial: how offering a free audiobook (the pleasure) bundled with a subscription commitment (the productive habit) led to a 30% increase in paid conversions. They also discuss how gyms use temptation bundling with podcast playlists and how the principle applies to personal finance apps like YNAB. By the end, you'll understand why the most effective rewards are the ones that feel like a treat, not a chore. #TemptationBundling #BehavioralEconomics #DecisionMaking #Audible #FreeTrial #SubscriptionPsychology #PersonalFinance #YNAB #Productivity #HabitFormation #ConsumerBehavior #Economics #FexingoBusiness #BusinessPodcast #LucasAndLuna #PsychologyOfSpending #Rewards #SelfControl Keep every episode free: buymeacoffee.com/fexingo
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    9 分