Ever handed money to someone to run ads for your business and had nothing to show for it?

You're in good company. A lot of small business owners spend five or ten thousand dollars on paid ads, watch it disappear, and walk away wondering where it all went. In this episode of Getting to the Bottom Line, Stephanie sits down with Jeremy Yang, founder of Digital Goliath, a Sydney-based ads agency that manages around $450,000 a month in ad spend for small and medium businesses. Jeremy started out as an antenna installer, went back to school later in life, and stumbled into paid ads because it was the one kind of marketing that actually moved fast.

Jeremy pulls the mystery out of paid advertising and turns it into simple math. He explains the calculator he uses to show an owner exactly what they stand to make before they spend a cent, the fee-to-ad-spend ratio most people never think to check, and why running ads before your business is ready just amplifies the holes you already have. He also gets honest about where AI fits in, why it can get you to average but not much further, and the two platforms every small business should focus on.

If cash flow is tight and every marketing dollar has to count, this conversation gives you a clear way to think about paid ads before you spend. Jeremy's whole approach comes down to one idea: know your numbers first, and advertising stops being a gamble.

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My name is Stephanie Smith, owner of New Light Financial Solutions, and we help business owners walk the one clear path to generating more cash in their business. To learn more, visit us online at https://newlightfs.com/

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