In an age where “growth” is often mistaken for success, what does it really take to scale a company with integrity, purpose, and impact?

On this episode of Become Sensible, I sit down with Paul Blackman, Jr., Managing Principal of Trusted Advisory Group, to unpack two decades of leadership experience across the public and private sectors. From overseeing $4B in city projects as Deputy Director of DC General Services to leading complex developments in healthcare, housing, and education, Paul shares what it means to grow a business that uplifts communities—not just bottom lines.

We talk about the myths of scaling, the power of relationships, and why “integration” matters more than “balance” when you’re leading a team and a family. “A problem well framed is half solved,” Paul says—and his story proves that clarity, consistency, and connection are the foundation of every sustainable business.

Paul Blackman, Jr. is the Managing Principal of Trusted Advisory Group, a Washington, D.C.–based consulting firm specializing in project and construction management, real estate development, and strategic advisory for public and private clients. A former Deputy Director of DC General Services, Paul has led over $4 billion in infrastructure projects and now mentors organizations and leaders on how to scale with purpose and integrity.

Guest Links

• Trusted Advisory Group
• Paul Blackman, Jr. on LinkedIn

Connect

• Follow me, Fiona Nguyen, on LinkedIn. Learn more about Balannx.

Timestamps

• 0:00 – Intro
• 0:32 – Paul’s journey from public service to entrepreneurship
• 4:00 – Bridging private- and public-sector values
• 9:00 – Early days of building Trusted Advisory Group
• 13:00 – The first big break and lessons from A-list partnerships
• 17:30 – Why relationships and time are the real business currencies
• 23:00 – Finding purpose during the pandemic and leading through uncertainty
• 29:00 – Shifting from operator to visionary leader
• 35:00 – Listening, feedback, and avoiding blind spots as a CEO
• 40:00 – Balancing high standards with sustainable growth
• 46:00 – Reinvesting wisely and preparing for the AI-driven future
• 55:00 – Paul’s advice to his day-one self and closing reflections

Hosted on Acast. See acast.com/privacy for more information.

What if the box your product ships in could make or break whether your customer buys from you again? Most entrepreneurs overlook packaging — treating it as a cost center, not a marketing channel. But as you’ll hear today, your box may be your most powerful untapped growth lever.

Derick is the founder of CustomBox.io, a packaging company helping small businesses replace plain shipping boxes with affordable branded packaging that boosts loyalty, lowers costs, and scales revenue. With a background spanning e-commerce, marketing, and software, he’s passionate about leveling the playing field for small business owners.

On this episode of Become Sensible, I sit down with Derick to explore how branded packaging builds trust, fuels repeat sales, and even creates sustainability wins. He shares his path from corporate roles at Yex, Cox Media, and Home Depot to scaling a side hustle into one of the top Shopify stores. We dive into lessons on customer reviews, capital challenges, and why you can’t be everything to everyone as you grow.

If you’ve ever underestimated the customer touchpoints in your business, this episode will spark new ideas—and maybe inspire you to rethink your product's packaging!

Resources

• Visit CustomBox.io Online
• Check out CustomBox.io's Instagram

Connect

• Follow me, Fiona Nguyen, on LinkedIn: https://www.linkedin.com/in/fionahnguyen
• Learn more about Balannx: https://balannx.com/.

Timestamps

• 0:00 – Intro
• 0:30 – Why packaging is part of the customer experience
• 2:15 – Derick’s path from corporate to CustomBox.io
• 4:50 – Early wins, setbacks, and $40K in month two
• 6:30 – Surviving the hard first six months
• 9:15 – Authentic reviews and customer passion
• 11:00 – Landing your first big client by solving pain points
• 13:45 – Scaling milestones: 10,000 orders and top 25% on Shopify
• 15:00 – Balancing speed, cost, and quality (“pick two” rule)
• 20:00 – Why CustomBox.io focuses on small businesses
• 24:00 – What most brands get wrong about packaging
• 28:30 – Environmental impact and the vision for 100% recycled boxes
• 32:30 – Lessons learned and advice to day-one Derick

Hosted on Acast. See acast.com/privacy for more information.

In this episode of Become Sensible, I sit down with Rebecca and Yoni Levian, the husband-and-wife duo behind Skyehigh Interactive, a branding and web design agency trusted by major names and beloved by entrepreneurs who want both strategy and soul in their brands.

These two have built Skyehigh Interactive into a boutique agency known for delivering world-class branding and design with a personal, value-driven touch. Their work blends strategy, creativity, and authenticity to help clients scale with purpose.

We dive into their journey from agency life to running their own business, what it’s really like to build a company together while raising kids, and the lessons they’ve learned about clarity, design, and trust.

Rebecca shares how she transitioned from teaching to design, the importance of choosing clients intentionally, and why clarity of message trumps everything else. Yoni opens up about supporting the business in its early days, his background in video production, and the challenges of blending family and entrepreneurship. Together, they offer practical advice for entrepreneurs who want to land bigger clients, strengthen their brand presence, and create work that resonates.

Guest Links

• Skyehigh Interactive Website
• Instagram @skyehighinteractive

Connect

• Follow me, Fiona Nguyen, on LinkedIn. Learn more about Balannx.

Timestamps

• 0:00 – Introduction of Rebecca & Yoni Levian
• 3:00 – How Skyehigh Interactive began
• 7:00 – Balancing family life and entrepreneurship
• 15:00 – Critical lessons for new business owners
• 19:00 – The importance of clarity and niche in branding
• 24:00 – Approaching and landing bigger clients
• 33:00 – The elements that build trust on a website
• 44:00 – Scaling challenges and future ideas
• 50:00 – How they know when creative work is ready to ship
• 53:00 – Why client relationships stay deeply personal at Skyehigh

Hosted on Acast. See acast.com/privacy for more information.