Aggie sits down with beauty entrepreneur and makeup artist Jenepher Reynolds, the founder of Jenn of Arch. From her 12-year-old self erasing eyebrows off Vogue covers to building a brand rooted in artistry and authenticity, Jenepher opens up about her evolution—one shaped by deep self-doubt, career pivots, and powerful mentorship. They talk about the lessons learned from being on set, the nuances of working with lighting and texture, and how a single opportunity changed everything. You’ll walk away inspired to own your voice, trust your instincts, and take bold, imperfect action—even when fear shows up at the door.

Chapters:

• 00:00:00 - Battling Self-Doubt and Stepping Into Her Power
• 00:00:31 - Meet the Brow Boss Behind Jenn of Arch
• 00:01:18 - A 12-Year-Old Vogue Addict with a Brow Pencil Obsession
• 00:03:19 - The Unexpected Leap from Fashion to Makeup Mastery
• 00:06:33 - First Sets, First Mistakes, and Lessons You Can’t Google
• 00:10:49 - Finding Her Signature Style and Reading the Face Like Art
• 00:19:46 - Makeup as an Art Form, Not Just Application
• 00:20:05 - Building a Studio That Felt Like Home for Clients and Creatives
• 00:21:10 - Why She Created Custom Products (Even When It Wasn’t Easy)
• 00:22:30 - When the Inner Critic Is Louder Than the Applause
• 00:24:48 - The Game-Changing Tool for Perfect Brows—No Guesswork Required
• 00:33:50 - Pro Makeup Tricks Every Mature Skin Needs to Know
• 00:38:19 - What’s Next for Jenn of Arch: New Drops, Big Dreams
• 00:39:09 - Final Words of Wisdom for Beauty Brand Founders Everywhere

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Jenepher Reynolds on LinkedIn
• Website

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

What if I told you that selling fewer units could actually make you more money?

In this episode of Beauty and the Brand, I’m joined by Danielle Monogue—former corporate retail exec and now founder of The RetailOI—who helps Indie Beauty Brands like yours get crystal clear on inventory strategy, margins, and retail readiness. And trust me, she drops some serious truth bombs.

Danielle breaks down a real pricing scenario where one shift led to 5x profit—yep, with fewer units sold. We also get into the messy side of inventory planning, hidden costs in your packaging decisions, scrappy forecasting tips, and what big retailers expect that most founders don’t realize until it’s too late.

If you’ve been chasing more sales but feeling the squeeze in your cash flow, this episode is going to flip the script. Let’s talk about making your inventory work smarter, not harder.

Chapters:

• 00:00:00 - The Truth About Sales vs. Profit
• 00:02:26 - Inventory Mistakes That Could Kill Your Margins
• 00:05:50 - Run Lean, Scale Smart: Inventory Hacks That Work
• 00:10:46 - Beating Tariffs & Rethinking Your Supply Chain
• 00:15:04 - Forecast Like a Pro (Even Without Data)
• 00:23:46 - Ready for Retail? What Founders Need to Know
• 00:29:09 - Tools That Make Inventory Less Painful
• 00:34:10 - Final Takeaways That Could Save You Thousands

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• TheRetailOI Website
• Danielle Monogue on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

If you've ever felt overwhelmed by PR—unsure where to start, convinced you need connections or a hefty budget—this episode will flip that belief on its head. PR strategist and host of the Small Business PR Podcast, Gloria Chou, joins Aggie Burnett to unpack the CPR method, a proven pitching framework that has helped beauty and wellness founders land features in Forbes, Oprah’s Favorite Things, Vogue, and more—all without pay-to-play schemes or traditional gatekeepers.

Gloria shares exactly how to craft irresistible, relevant PR pitches, how to break into holiday gift guides, and which four free tools will instantly level up your media outreach game. This is the ultimate guide for beauty brand founders who want to build credibility, generate organic traffic, and become the go-to name in their niche—starting now.

Chapters:

• 00:00:00 - The DIY PR Revolution Begins
• 00:00:55 - Gloria Chou’s No-Fluff Founder Journey
• 00:01:35 - Why Traditional PR is Broken
• 00:02:48 - The Secret Sauce of Earned Media
• 00:04:42 - Crafting Pitches That Actually Land
• 00:10:23 - Finding Your Perfect Media Match
• 00:12:00 - Tools That Make You a PR Powerhouse
• 00:16:29 - Start Before You’re Ready
• 00:17:03 - How Editors Really Work Behind the Scenes
• 00:17:57 - Follow-Up Like a Pro
• 00:20:06 - Choosing Outlets That Move the Needle
• 00:22:57 - Cracking the Gift Guide Game
• 00:27:27 - What’s Next for PR in 2025?
• 00:28:38 - From Scratch to Spotlight: Building Your PR Momentum
• 00:30:16 - Gloria’s Go-To Beauty Faves
• 00:31:52 - Free Tools & Pitching Resources to Keep Going

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Website
• Gloria on Instagram: @gloriachoupr
• Gloria on LinkedIn
• DM “beauty” to Gloria on Instagram for a pitching bonus made just for beauty founders

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

What if you didn’t have to choose between scaling a wildly successful eCommerce brand and living life on your terms? In this episode, Aggie Burnett sits down with Marissa Rodriguez—former COO turned 8-figure eCommerce growth strategist—who’s helped founders generate over $100 million in online revenue while working remotely from Greece. Marissa shares her playbook for building “boring businesses” that are anything but—ones grounded in performance, clarity, and a freedom-first mindset. You’ll learn the 3 clicks that actually drive revenue, how to avoid the “go viral” trap, and why being a generalist might be your most powerful founder trait. If you’ve ever felt scattered, undercapitalized, or uncertain about your next growth step—this one’s for you.

Chapters:

• 00:00:00 - Intro: Scaling Without Burnout—The “Boring” Business Advantage
• 00:01:01 - Meet Marissa: From Corporate Executive to $100M Ecom Mentor
• 00:01:39 - The Wake-Up Call: When Comfort Crashed and Freedom Called
• 00:03:35 - Greece, Guts & Growth: Why I Left Everything Behind
• 00:06:08 - Time Zones & Traction: The Global Edge You’re Not Using
• 00:07:56 - Proof It Works: How My Clients Earned 8 Figures Online
• 00:15:15 - Revenue That Lasts: My 3-Click Framework for Predictable Sales
• 00:20:57 - DTC Brands, Listen Up: Why Your Growth Strategy Feels Scattered
• 00:28:07 - The Meta Misunderstanding: What You’re Getting Wrong About Paid Ads
• 00:29:26 - Funnels Aren’t Dead—You’re Just Not Using Them Right
• 00:30:17 - Growth Is a System: Why Ecosystem Thinking Wins
• 00:37:22 - Nobody Wins Alone: The Hidden Power of Mentors & Strategic Allies
• 00:44:14 - AI in Ecom: What Founders Should Actually Be Paying Attention To
• 00:49:50 - How to Increase AOV Without Getting Gimmicky
• 00:51:14 - Founders, Track This: The Metrics That Matter Most
• 00:52:34 - Want to Work Together? Mentorship, Resources & What’s Next
• 00:53:59 - Wrap Up: Your Brand, Your Terms, Your Timeline

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Through Experience® Website
• Marissa Rodriguez on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this...

Aggie sits down with Dorota Wallace, founder of Berry Blonde Spa, to explore how she transformed an $800 rented room into one of Manhattan’s most trusted luxury anti-aging spas—with zero outside funding and no paid ads. Dorota opens up about the failures that fueled her future, the mindset shifts that freed her from being a slave to her schedule, and her unapologetically intentional approach to client care and treatment selection. From her 75% conversion rate using Groupon (yes, really!) to why she believes nurses are the future of the spa industry, Dorota delivers a masterclass in scaling with integrity, grit, and genuine connection. If you’re a beauty brand founder looking to break into the spa market—or craving a reminder that doing business your way can work—this one’s for you.

Chapters:

• 00:00:00 - Betting on Herself & Starting from Scratch
• 00:01:02 - Meet Dorota Wallace: From Nursing to NYC Spa Royalty
• 00:02:06 - Corporate Burnout to Spa Breakthrough
• 00:04:01 - What a Failed Partnership Taught Her About Business
• 00:08:34 - Groupon Goldmine: How She Converted 75% of Clients
• 00:12:45 - Building a Spa That Feels Like a Five-Star Hotel
• 00:20:12 - Her No-Fluff Approach to Skincare Protocols
• 00:21:42 - The Real ROI of Relationship-First Business
• 00:23:33 - How to Turn First-Time Clients Into Lifelong Fans
• 00:27:04 - From Burned Out to CEO: Her Biggest Mindset Shift
• 00:31:36 - Trendspotting & Why She Won’t Sell Just Anything
• 00:39:19 - Real Talk: What It Takes to Thrive in the Spa Industry
• 00:40:51 - What’s Next for Berry Blonde Spa?

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Berry Blonde Spa Website
• Dorota Wallace on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

What happens when a former punk band manager turned salon owner decides to rewrite the rules of salon retail? You get Gloria Edge—founder of SITCH Haircare and Edge Academy. In this episode, Gloria shares how she scaled her salon from two to twelve chairs during a recession, why clean beauty often falls short for pros, and how she and her husband Anthony spent over a decade developing a haircare and styling line that hairdressers actually trust. Her brand journey took a major leap during her time in the Conventional to Cult Status (C2C) Accelerator, where she refined her brand positioning, built a community-led launch plan, and aligned her mission with her market. With no final packaging, no product shots, and no paid ads, Gloria generated powerful momentum by simply sharing her journey offline—with stylists, students, and salons. The result? Two sold-out production runs of a haircare line that the community had already claimed as their own. If you’re looking to build not just a product, but a movement—this conversation is your blueprint.

Chapters:

• 00:00:00 - Why Consistency Still Wins in 2025
• 00:00:53 - Welcome to Beauty and the Brand
• 00:00:57 - Meet Gloria Edge: Punk Bands, Salons & Disruption
• 00:02:03 - From Behind the Chair to Building a Brand
• 00:03:50 - Spotting the Broken Gaps in Salon Retail
• 00:05:08 - Growing a Salon in a Recession (And Thriving)
• 00:06:21 - How Personalized Picks Create Raving Clients
• 00:08:04 - The Pre-Launch Playbook That Sparked a Sellout
• 00:10:04 - Launching a Refillable Line Without a Single Ad
• 00:15:50 - Turning Grassroots Hype Into Lasting Momentum
• 00:23:32 - Scaling Through Connection, Not Campaigns
• 00:26:41 - When 50 Salons Isn’t Enough
• 00:27:57 - The Relationship-First Approach to Brand Growth
• 00:28:27 - Giving Hairdressers the Tools to Thrive
• 00:30:03 - Bootcamps That Actually Move the Needle
• 00:32:26 - The Email Tweak That Boosted Conversions
• 00:35:02 - Becoming a B Corp (And Why It Matters)
• 00:41:09 - Real Talk: Why Community is Everything
• 00:49:25 - What’s Next for SITCH and Edge Academy
• 00:51:47 - Final Words on Building With Heart

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• SITCH Haircare Website
• Edge Academy Website
• Gloaria on LinkedIn: Gloria Edge

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on

What if the secret to an iconic beauty brand lies in a Reddit post, a few failed experiments, and a relentless drive to serve a community?

In this episode of Beauty and the Brand, Aggie sits down with Austin Beals, co-founder and CEO of Dermazen, a DTC skincare brand born out of a decade-long battle with seborrheic dermatitis. Austin shares how his personal skin struggles led to a breakthrough product, and how that formula—originally posted for free online—sparked a movement and a business now on the cusp of 8-figure growth. You’ll learn how Austin used customer feedback loops, educational marketing, and biofilm-busting skincare science to build a loyal base of raving fans (without big ad budgets or fancy labs). Whether you're DIY-ing your first formula or dreaming of becoming a category leader, this episode is packed with actionable takeaways for founders ready to grow with intention, impact, and innovation.

Chapters:

• 00:00:00 - When Ads Actually Work: The Power of Raw, Real Moments
• 00:01:22 - Meet Austin Beals: From Digital Marketer to Dermazen CEO
• 00:02:30 - 10 Years of Flare-Ups: My Battle With Seborrheic Dermatitis
• 00:05:23 - A Kitchen Breakthrough: The Formula That Finally Worked
• 00:18:39 - How a Skin Crisis Sparked the Dermazen Mission
• 00:25:54 - From Free Samples to a Fast-Growing Brand
• 00:32:54 - Why You Need 30+ Versions of the Same Ad
• 00:34:46 - Emails That Convert: Dermazen’s Retention Engine
• 00:35:45 - Trust First, Revenue Follows: Our Customer Philosophy
• 00:37:46 - Vulnerability Converts: What We’ve Learned About Authentic Ads
• 00:43:17 - Speak to Their Pain: Messaging That Builds Movements
• 00:47:45 - Scaling Without Compromise: The Growth Journey
• 00:53:05 - The Product That Took 20 Iterations to Get Right
• 01:02:29 - What’s Next: Partnerships, Products, and Serving More People
• 01:04:59 - Final Words for Founders: Start Messy, Stay Focused

Links and Resources:

• 5 Days to Growing Our Iconic Beauty Brand Challenge for only 17$
• Website
• Austin on LinkedIn
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

What does it really take to skyrocket your beauty brand’s wholesale growth in just a few months?

In today’s Hot Seat episode, Aggie sits down with Tuna Ziver Yoney, founder of Ziver Organiques, to unpack how he grew his sustainable skincare brand by 260%, landed 70 new retail partners, and transitioned from Etsy side hustle to full-time founder — all in just four months! Tuna gets real about the behind-the-scenes strategies that made it happen: refining his niche, optimizing his wholesale process, and harnessing the power of upcycled ingredients. Plus, you’ll hear Aggie workshop live with Tuna on how to further scale his retailer partnerships for even bigger success. If you’re ready to turn one-time orders into repeat customers (and boost your bottom line!), you won't want to miss this one.

Chapters:

• 00:00:00 - A New Chapter: From Finance to Beauty
• 00:01:29 - Welcome to Beauty and the Brand
• 00:01:33 - Meet Tuna: Purpose-Driven Skincare Innovator
• 00:03:15 - How Ziver Organiques Was Born
• 00:05:10 - Breaking Barriers: Challenges That Sparked Innovation
• 00:08:20 - Cracking the Code: Wholesale Growth Secrets
• 00:12:44 - Mastering the Art of Wholesale Accounts
• 00:21:18 - Retailer Relationships That Fuel Brand Expansion
• 00:39:30 - Lessons Learned: Growth, Grit, and Going Full-Time

Links and Resources:

• Ziver Organiques
• Tuna on LinkedIn
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge