Aggie sits down with beauty entrepreneur and makeup artist Jenepher Reynolds, the founder of Jenn of Arch. From her 12-year-old self erasing eyebrows off Vogue covers to building a brand rooted in artistry and authenticity, Jenepher opens up about her evolution—one shaped by deep self-doubt, career pivots, and powerful mentorship. They talk about the lessons learned from being on set, the nuances of working with lighting and texture, and how a single opportunity changed everything. You’ll walk away inspired to own your voice, trust your instincts, and take bold, imperfect action—even when fear shows up at the door.

Chapters:

• 00:00:00 - Battling Self-Doubt and Stepping Into Her Power
• 00:00:31 - Meet the Brow Boss Behind Jenn of Arch
• 00:01:18 - A 12-Year-Old Vogue Addict with a Brow Pencil Obsession
• 00:03:19 - The Unexpected Leap from Fashion to Makeup Mastery
• 00:06:33 - First Sets, First Mistakes, and Lessons You Can’t Google
• 00:10:49 - Finding Her Signature Style and Reading the Face Like Art
• 00:19:46 - Makeup as an Art Form, Not Just Application
• 00:20:05 - Building a Studio That Felt Like Home for Clients and Creatives
• 00:21:10 - Why She Created Custom Products (Even When It Wasn’t Easy)
• 00:22:30 - When the Inner Critic Is Louder Than the Applause
• 00:24:48 - The Game-Changing Tool for Perfect Brows—No Guesswork Required
• 00:33:50 - Pro Makeup Tricks Every Mature Skin Needs to Know
• 00:38:19 - What’s Next for Jenn of Arch: New Drops, Big Dreams
• 00:39:09 - Final Words of Wisdom for Beauty Brand Founders Everywhere

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Jenepher Reynolds on LinkedIn
• Website

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

What if I told you that selling fewer units could actually make you more money?

In this episode of Beauty and the Brand, I’m joined by Danielle Monogue—former corporate retail exec and now founder of The RetailOI—who helps Indie Beauty Brands like yours get crystal clear on inventory strategy, margins, and retail readiness. And trust me, she drops some serious truth bombs.

Danielle breaks down a real pricing scenario where one shift led to 5x profit—yep, with fewer units sold. We also get into the messy side of inventory planning, hidden costs in your packaging decisions, scrappy forecasting tips, and what big retailers expect that most founders don’t realize until it’s too late.

If you’ve been chasing more sales but feeling the squeeze in your cash flow, this episode is going to flip the script. Let’s talk about making your inventory work smarter, not harder.

Chapters:

• 00:00:00 - The Truth About Sales vs. Profit
• 00:02:26 - Inventory Mistakes That Could Kill Your Margins
• 00:05:50 - Run Lean, Scale Smart: Inventory Hacks That Work
• 00:10:46 - Beating Tariffs & Rethinking Your Supply Chain
• 00:15:04 - Forecast Like a Pro (Even Without Data)
• 00:23:46 - Ready for Retail? What Founders Need to Know
• 00:29:09 - Tools That Make Inventory Less Painful
• 00:34:10 - Final Takeaways That Could Save You Thousands

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• TheRetailOI Website
• Danielle Monogue on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge

If you've ever felt overwhelmed by PR—unsure where to start, convinced you need connections or a hefty budget—this episode will flip that belief on its head. PR strategist and host of the Small Business PR Podcast, Gloria Chou, joins Aggie Burnett to unpack the CPR method, a proven pitching framework that has helped beauty and wellness founders land features in Forbes, Oprah’s Favorite Things, Vogue, and more—all without pay-to-play schemes or traditional gatekeepers.

Gloria shares exactly how to craft irresistible, relevant PR pitches, how to break into holiday gift guides, and which four free tools will instantly level up your media outreach game. This is the ultimate guide for beauty brand founders who want to build credibility, generate organic traffic, and become the go-to name in their niche—starting now.

Chapters:

• 00:00:00 - The DIY PR Revolution Begins
• 00:00:55 - Gloria Chou’s No-Fluff Founder Journey
• 00:01:35 - Why Traditional PR is Broken
• 00:02:48 - The Secret Sauce of Earned Media
• 00:04:42 - Crafting Pitches That Actually Land
• 00:10:23 - Finding Your Perfect Media Match
• 00:12:00 - Tools That Make You a PR Powerhouse
• 00:16:29 - Start Before You’re Ready
• 00:17:03 - How Editors Really Work Behind the Scenes
• 00:17:57 - Follow-Up Like a Pro
• 00:20:06 - Choosing Outlets That Move the Needle
• 00:22:57 - Cracking the Gift Guide Game
• 00:27:27 - What’s Next for PR in 2025?
• 00:28:38 - From Scratch to Spotlight: Building Your PR Momentum
• 00:30:16 - Gloria’s Go-To Beauty Faves
• 00:31:52 - Free Tools & Pitching Resources to Keep Going

Links and Resources:

• 👉Take our 5 Days to Growing Your Iconic Beauty Brand Challenge for only $17! -
• https://abcreativenyc.com/signup
• 👉 Scale from 0 to 7 figures without spinning your wheels with the Beauty Brand Roadmap: https://abcreativenyc.com/the-beauty-brand-roadmap
• Aggie on LinkedIn
• AB Creative
• Aggie on Instagram
• Website
• Gloria on Instagram: @gloriachoupr
• Gloria on LinkedIn
• DM “beauty” to Gloria on Instagram for a pitching bonus made just for beauty founders

Thanks so much for joining us this week. Want to subscribe to Beauty and the Brand? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Mentioned in this episode:

5 Days to Growing Your Iconic Beauty Brand Challenge