If you’ve ever poured money into Facebook or Instagram ads only to see little (or no) return, you’re not alone - and you’re definitely not doomed.

In this episode, I sit down with Stephanie Mitchell, founder of Sunny Store Marketing and The Ad Lab, to uncover why so many beauty business owners struggle with ads - and what to do instead. Stephanie shares her own journey from traditional marketing into the beauty industry, proving you don’t need to be a beauty professional to understand what makes clients click.

Together, we unpack the biggest myths about Facebook ads, the role of a strong strategic offer, and how to overcome the fear of visibility that holds so many beauty pros back. Plus, you’ll hear real success stories from students who’ve turned struggling campaigns into consistent client growth.

Inside this episode:
✨ Why most Facebook ads fail - and the simple shifts that make them work
✨ How to create offers that convert instead of wasting ad spend
✨ The truth about “boosting” posts vs. running real campaigns
✨ Practical steps to test, track, and improve your ad results
✨ How Stephanie helps beauty professionals feel confident showing up online
✨ Inspiring success stories from beauty businesses who got it right

If you’re ready to stop throwing money at ads that don’t deliver - and finally start attracting the right clients on autopilot - this conversation is your roadmap.

Connect with Stephanie

Instagram: www.instagram.com/stephaniemitchellmarketing/

Free class: www.salonadsmadeeasy.com/freeclass

Ad Lab: https://www.joinadlab.com/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’re feeling like your business growth is chained to the hours you spend online, this episode is your wake-up call to a smarter way of scaling.

In Part 3 of our CEO Series, I sit down with Elli from the Beauty Business Society to break down the power of a strategic marketing funnel - because more hours on social media is not the solution to more clients.

Together, we unpack why so many beauty business owners fall into the trap of chasing likes instead of building a system that turns visibility into consistent, high-value bookings. You’ll discover how to create a client journey that works for you (and your bank account) even when you’re offline.

Inside this episode:
✨ The hidden cost of relying solely on social media (and why it leads to burnout)
✨ The key stages of a high-converting marketing funnel that attracts dream clients
✨ How to optimize every touchpoint - from first click to five-star review
✨ Real strategies for building consistent revenue without adding more hours to your week
✨ A sneak peek into the Beauty Industry Leaders retreat and how it can help you audit + upgrade your funnel

If you’re ready to maximize every minute in your business and finally step into the CEO role you’ve been dreaming of, this episode will show you how.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever felt like your formal beauty training left you unprepared for the real world - this episode is your wake-up call to raise the standard in your career and your client results.

Today, I sit down with Isabella Loneragan, internationally recognised dermal therapist, trainer, and Founder of The Dermal Diary, Isabella Loneragan Skin (Sydney and Bowral), Ragan Skin and now the Skinformé Academy. Isabella has spent the last year scaling her business, building an international education platform, and revolutionising how facial massage is taught and valued in our industry.

We go deep into the gaps in traditional beauty education, why advanced facial massage is a game-changer for both results and client loyalty, and how to bridge the divide between qualifications and real job readiness. Isabella also shares the realities of running multiple business streams while parenting, the role social media has played in her growth, and why continuous professional development is the ultimate career insurance.

Inside this episode:
✨ How Isabella turned her expertise into an international education platform
✨ The missing links in formal beauty training - and how to fix them
✨ Why facial massage is more than “pampering” (and the science behind its results)
✨ Balancing business, family, and self-growth without burning out
✨ The mindset shift that transforms both your confidence and client care
✨ How to foster a positive, collaborative beauty industry

If you’re ready to elevate your skills, boost your confidence, and deliver unmatched value to your clients - this conversation will show you exactly how to get there.

Connect with Isabella

Instagram: www.instagram.com/isabellaloneragan

Website: skinformeacademy.com

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’re tired of discounting your way to burnout, this episode is your roadmap to building a beauty business that thrives on value - not price wars.

Today, Elli and I dive deep into the strategies top beauty CEOs are using to stay ahead in 2026 by crafting high-value, irresistible offers that elevate their brand and their income. Spoiler alert: it’s not about running more promos - it’s about leading with purpose, clarity, and strategy.

I share my personal evolution from burnout to breakthrough, including how investing in mindset, mentorship, and Booked, Banked, and In Demand course transformed my confidence and my clients’ results.

Inside this episode:
✨ Why competing on price is keeping you stuck (and what to do instead)
✨ The real ROI of value-driven offers - and how to create them
✨ Key strategies for understanding your clients' pain points and crafting aligned offers
✨ How to leverage your client journey and marketing messaging for stronger results
✨ Using data to plan smart, profitable promotions (no more guesswork)

If you’re ready to ditch the hustle of discounts and step into the CEO version of yourself - this episode will show you how.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If the word sales still gives you the ick, then this episode will change that.

Today I sit down with Brooke Triplet, founder of She Sells and a global leader in heart-centered sales training. From her early days as a school teacher to scaling a multi-seven-figure sales education brand, Brooke brings the real talk around what it actually takes to sell with confidence - without selling out your values.

This is for the beauty pros who are done hiding, second-guessing, or feeling “too much” in their business. Brooke unpacks how leading with empathy, feminine energy, and unshakable self-belief can change not just your bank account, but your impact.

Inside this episode:
✨ Brooke’s journey from classroom to multi-seven-figure entrepreneur
✨ Why fear of selling isn’t a personality trait - it’s a mindset to shift
✨ How to lead with value and confidence in high-ticket sales
✨ Feminine energy vs. traditional sales tactics - and why it matters
✨ The must-have skill that makes clients say yes without pressure
✨ How to attract aligned clients who respect your worth

If you’ve ever felt like selling means being pushy, aggressive, or “not you” - this episode is your permission slip to do it differently.

Let’s normalize sales that feel as good as they perform.

Connect with Brooke
Instagram: www.instagram.com/shesellswithbrooke
Email: brooke@shesellswithbrooke.com

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

Burnout isn’t a badge of honor - and in 2026, beauty business owners are done building businesses that drain them.

Today Elli and I sit down for a candid conversation about what it really takes to scale smart - without sacrificing your sanity. From moving out of side-hustle mode to building a business that supports your actual lifestyle, this episode is packed with real talk and strategic takeaways.

I also share a behind-the-scenes look at my upcoming retreat, including insights into product development, sponsorships, and what’s next for beauty CEOs ready to grow on their terms.

Inside this episode:

✨ Elli’s journey from side hustle to full-time CEO
✨ The #1 question to ask before scaling your business
✨ How to stop white-knuckling your to-do list and start delegating
✨ Why imposter syndrome can sneak in during seasons of growth
✨ What your business model needs to actually support your life
✨ A preview of the retreat that’s helping beauty leaders plan for 2026 with clarity and confidence

If you’ve been stuck in busywork, unsure if your current model can grow with you - this episode is your permission slip to shift, delegate, and design a business that actually fits your goals.

Let’s scale smarter, not harder.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

What happens when a bridal makeup artist and an Air Force engineer team up? A total transformation of how wedding vendors run their businesses.

Today I have a sit down with Indi and Heraldo of Studio 85, the power couple behind the world’s #1 ranked Dubsado consultancy for the wedding industry.

Indi shares how she went from burnout in a seasonal bridal makeup business to building a systems-first empire. Heraldo brings his background in engineering to the table, revealing how their processes have helped over 130 beauty and wedding professionals reclaim their time, boost client experience, and actually enjoy their businesses again.

Inside this episode:

✨ How a seasonal business led Indy to hit her systems breaking point
✨ The unexpected lessons from Heraldo’s Air Force background
✨ Why Dubsado is more than just automation – it’s about freedom
✨ How they helped creatives save 97% of their time
✨ What COVID taught them about pivoting, e-commerce, and resilience
✨ The exact systems every wedding vendor needs to go pro behind the scenes

If you're stuck in the admin overwhelm or relying on spreadsheets to run a luxury service - this episode is your invitation to think bigger, streamline smarter, and finally step into the CEO seat.

Let’s build backend systems that are as beautiful as the work you create. 💻💄

Connect with Indi and Heraldo

Instagram: www.instagram.com/studioeightyfive_/

Website: www.studioeightyfive.info/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Learning business in paradise while connecting with like-minded women.
Secure your early bird spot for the business retreat in Vietnam 2026.

🎉 One year of the Beauty Industry Leaders Podcast – and over 10,000 downloads! We're celebrating big milestones and even bigger lessons.

In this episode we reflect on a year of showing up, learning, growing, and building a powerful community of beauty business leaders. From upcoming retreats to behind-the-scenes shifts, let's pull back the curtain on what’s really working.

But the heart of today’s conversation? Virtual assistants - and why hiring one might just be the best decision you make for your business (and your sanity).

I'm going to share how bringing on a VA changed everything: more freedom, more focus, and way less stress. If you’re doing all the things and feel like you’re running on fumes, this is your wake-up call.

You’ll walk away with practical tips to get started, including how to:
✨ Clearly communicate your needs and expectations
✨ Create a brand kit that saves time and keeps things on-brand
✨ Build smooth onboarding systems so your VA can hit the ground running
✨ Know when it’s time to ask for help - and how to find the right support

Plus, we dive into the Booked, Banked, and In-Demand program - your roadmap to scaling sustainably and hiring with confidence.

This is more than delegation. It’s about protecting your peace, avoiding burnout, and stepping fully into your CEO role.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/