If you’re posting consistently but still not seeing bookings, the issue usually isn’t your effort, it’s the lack of a structured campaign.

In Part 4 of our Marketing Series, Elli and I move beyond revenue targets and into execution. This episode breaks down how to build an intentional content campaign that warms cold followers, builds trust, and guides the right people toward booking - without relying on constant posting or short-term tactics.

Rather than chasing visibility, we focus on strategy: how to design content that educates, nurtures, and positions your business as the obvious choice over time.

In this episode, we cover:

• Why successful marketing isn’t about posting more, but posting with purpose
• The role of intentional campaigns in turning cold audiences into confident buyers
• A clear eight-week campaign framework designed to educate, nurture, and convert
• How to structure content around client problems, solutions, and buying objections
• The importance of behind-the-scenes content in building trust and authority
• How to use client testimonials strategically to reinforce credibility and results

This episode is for beauty business owners who are tired of inconsistent results and want a repeatable campaign structure that supports sustainable growth. When your content works together as part of a bigger strategy, bookings become a natural next step - not a hard sell.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’re creating marketing campaigns based on hope, intuition, or “what feels right” - you’re likely skipping the most important step: the math.

In Part 3 of the Marketing Series, we shift from messaging and audience clarity into the numbers that actually make marketing work. Because before you design a campaign, choose a platform, or write a single piece of content, you need to know exactly what your marketing is required to produce.

In this episode, we cover:

✨ A personal catch-up as Elli returns to the podcast after welcoming her baby, including honest conversations about balancing motherhood, business, and support systems
✨ Navigating “mum guilt,” redefining priorities, and setting realistic expectations during major life transitions
✨ Sammy’s latest financial venture and the research behind choosing silver as an investment over shares
✨ Why most marketing fails when it isn’t anchored to clear revenue targets
✨ How to reverse-engineer your income goals into tangible marketing metrics
✨ Calculating how many leads, conversations, and conversions you actually need to hit your numbers
✨ Choosing campaign strategies that align with your business capacity, time, and energy
✨ Why understanding the math before the marketing prevents burnout and inconsistent results

This episode is designed to help you stop throwing marketing at the wall and start building campaigns with intention, clarity, and confidence. When you understand the numbers behind your goals, your marketing becomes more focused, more realistic, and far more profitable.

Stay tuned for the next episode, where we break down how to turn this math into a clear, eight-week campaign strategy you can actually execute.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever wondered why your marketing sounds good on paper but isn’t converting - there’s a strong chance you’re marketing to who you think your clients are, not who they actually are.

In Part 2 of the Marketing Series, we move beyond surface-level assumptions and into the real drivers behind buying decisions. Because effective marketing isn’t about guessing, trends, or copying what’s working for someone else - it’s about precision, clarity, and deep audience understanding.

In this episode, I’m breaking down:
✨ Personal updates, including upcoming family time and the final preparations for the new podcast studio
✨ Why “knowing your audience” at a high level isn’t enough - and how shallow research leads to weak results
✨ The Five-Bucket Target Market Framework and how to use it to clearly define who you’re marketing to
✨ The Ideal Client Mapping Method and how it uncovers desires, objections, motivators, and buying behavior
✨ The critical difference between your target market and your ideal client - and why confusing the two costs you sales
✨ How deeper market insight leads to more personalized messaging and higher-converting marketing strategies

This episode is designed to help you stop marketing from assumptions and start making decisions rooted in real data, psychology, and clarity. When you truly understand what your clients want - not just what you assume they want - your marketing becomes more focused, more confident, and far more effective.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever felt like your marketing just isn’t landing - or you’re making decisions based on gut feelings rather than real data - this episode is going to completely reshape the way you approach your brand strategy.

Today, I’m kicking off a brand-new Marketing Series by breaking down the foundation every successful beauty brand starts with: market research. This is the step most entrepreneurs skip… and the reason so many marketing plans fall flat.

In this episode, I’m diving into:
✨ A behind-the-scenes update on the studio renovation and the incredible support system that’s made it possible
✨ Why market research is the anchor for every smart business move you’ll ever make
✨ How understanding your target audience on a deeper level transforms your marketing, messaging, and offers
✨ The exact areas you must investigate before making strategic decisions — from competitor intelligence to industry shifts to financial viability
✨ Lessons I’ve learned from my own journey (and from growing up inside a family business) that will save you time, money, and frustration

I’m also giving you a sneak peek into what’s coming next in the Marketing Series - where we’ll uncover who your ideal client actually is and how to understand them so clearly that your marketing becomes effortless.

By the end of this episode, you’ll feel grounded, confident, and equipped with the clarity you need to build a strategy that’s not based on guessing - but on real, actionable insights.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever wondered why some brands effortlessly attract high-quality clients — while others struggle to stand out - this episode is going to shift the way you think about visuals forever.

Today, I’m diving into the psychology behind brand imagery: why it matters, what it says about you, and how the smallest visual choices can completely transform who you attract.

I’m sharing:
✨ The wild growth of this podcast - over 16,000 downloads in 814 cities - and why consistency is so rare in this space
✨ How your feedback fuels every decision I make and why it means the world to me
✨ A behind-the-scenes look at the premium studio upgrades I’m investing in
✨ Why branding shoots are one of the most powerful tools for elevating your brand image
✨ My personal process for planning a shoot: posing, props, model selection, and communicating clearly with your photographer
✨ How to create visuals that position you as premium — and help you confidently charge premium prices

I’m also breaking down the emotional and rational judgments clients make within seconds of seeing your brand. From trust signals to aesthetic cues to creating visual consistency across all platforms - your imagery is speaking for you long before you ever get a chance to.

By the end of this episode, you’ll understand exactly what your visuals are saying about your brand, who they’re attracting (or repelling), and how to elevate your imagery so you can magnetize the clients you actually want.

This episode is filled with practical advice, mindset shifts, and insider tips from my own experience - all designed to help you build a brand presence that truly reflects your value.

Check out the Brand Shoot Guide here: https://beautyindustryleaders.com.au/brand-shoot-guide

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If AI still feels overwhelming, confusing, or “not for you,” this episode is going to completely shift the way you think about technology, creativity, and the future of your beauty business.

Today, I’m sitting down with the brilliant Em Gee - a former teacher turned tech-savvy marketing mentor who has built six businesses in seven years, mentored over a thousand women, and written two best-selling books. Em is known for her no-fluff education style, bold strategy, and her unique ability to make AI simple, human, and genuinely useful for small business owners.

In this episode, we dive into:
✨ The real impact AI is having on the beauty industry - and what it means for your future
✨ Practical ways beauty business owners can use AI today to save time, streamline workflows, and strengthen marketing
✨ How Em blends tech with authenticity - and why human connection still matters more than ever
✨ The systems and tools Em recommends for content creation, productivity, and smarter decision-making
✨ What curiosity, community-building, and adaptability can do for your long-term success

Em Gee's energy is infectious. Her clarity, creativity, and commitment to empowering women in business shines through in every insight she shares. This episode will leave you inspired, prepared, and excited for what’s possible when you learn to work with AI instead of fearing it.

Connect with Em Gee

Instagram: https://www.instagram.com/thereal_emgee/

Teck Stack: https://tinyurl.com/emgee-techstack

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever braced yourself for the dreaded “slow season” in Jan/Feb, this episode is going to completely shift the way you think about bookings, client behaviour, and your business strategy.

Today, I’m sitting down with the incredible Bec Barwick - a true veteran of the beauty industry with over 30 years of hands-on experience. Bec has done it all: skin therapist, multi-salon owner, leader of high-performing teams, and now a key educator and industry expert at ZO Skin Health. She even flew from Brisbane to Perth for this conversation - and trust me, every minute is packed with gold.

In this episode, we dive into:
✨ Why the “slow season” is mostly a myth - and what’s actually causing the Jan/Feb booking crash
✨ Bec’s five-step consultation method that keeps clients loyal, understood, and coming back consistently
✨ How to read your clients’ lifestyle, habits, and expectations to create personalised experiences that convert
✨ The biggest retention mistakes salon owners don’t realise they’re making
✨ What 30+ years in the industry has taught Bec about leadership, team culture, and staying profitable in a changing market

Bec’s passion is contagious. Her commitment to elevating the industry, supporting business owners, and sharing real, actionable wisdom shines through in every story and strategy she offers.

Connect with Bec

Instagram: https://www.instagram.com/bec_skinintel/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever wondered whether it’s smarter to hire a team or rent out rooms in your salon, this episode is going to give you so much clarity and confidence.

Today, I’m sitting down with Clarissa Saco - a cosmetic tattoo artist, mentor, investor, and salon owner who’s built an incredible career in the beauty industry. Clarissa bought her first salon at just 22 years old, and her journey since then has been filled with lessons about growth, resilience, and redefining success on her own terms.

In this episode, we dive into:
✨ How Clarissa went from young salon owner to confident landlord and mentor
✨ The pivotal moment that pushed her to rebuild her life after leaving an abusive relationship
✨ What she’s learned about financial independence, leadership, and creating freedom in business
✨ The real pros and cons of hiring staff vs. renting out rooms - and how to know which model fits you best

Clarissa’s story is such a powerful reminder that with the right skills, mindset, and support, you can create a business (and life) that truly lights you up.

If you’re a salon owner, beauty professional, or just someone dreaming of more independence, I know this episode will leave you inspired to take bold action - on your own terms.

Connect with Clarissa

Instagram: https://www.instagram.com/clarissa.visage/

Join the Solo Salon Sucess Circle: https://clarissavisage.mysamcart.com/the-solo-salon-success-circle

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Ready to become an industry powerhouse?
Get more clients, more income, and your time back without burning out. Be among the first to access exclusive scripts, strategies, and systems to get booked, banked, and in demand.
https://beautyindustryleaders.com.au/booked-banked-and-in-demand

Business retreat in Vietnam
https://beautyindustryleaders.com.au/business-retreat-vietnam-feb-2026

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/